Effective Community Engagement to Support Conservation
November 6, 2015
Casey Hancock & Amanda Stone
Outreach & Engagement
Spectrum of Public ParticipationInternational Association for Public Participation
http://www.iap2.org
InformProvide information
ConsultGet feedback
InvolveEnsure concerns are considered
CollaboratePartner on solutions
EmpowerPublic has final decision
Increasing level of public impact
Why Engage?
Engagement Tools
Interviews
Community Forums
Focus Groups
Sticky Dot Exercise
Posters & Chalkboards
Post-it Note Flash Mob
Stickers
Stickers
Stickers
Children’s Artwork
Oral History
Rich Pictures
Story Maps
Map Activity
Host Public Events
Photography
Photography
Planning for Outreach & Engagement
Populations that have a stake
in your work
OBJECTIVE
inform, consult, involve,
collaborate, empower
Groups that
represent these
populations
OUTREACHHow to reach out with one way
communication:
mail, email, flier, postcard, social
media
ENGAGEHow to engage:
Visit, presentation, call, go to!
Use tools such as forum, focus groups, storytelling,
interviews, World Café, story maps , art, post it note flash
mob or other
General Public
Partners
Stakeholders
Neighbors
Recreational Users
Landowners
Community Leaders
Seniors
Businesses
Youth (under 18)
College students
Young Adults (18-30 yrs.)
Disabled
Veterans
Minority populations
Other
• Scenario 1: Your Conservation Commission wants to incorporate wildlife into conservation planning. How could the commission go about getting community members to value wildlife?
• Scenario 2: Your town has recently designated a parcel as the town forest. The Conservation Commission needs to determine how best to use the land. How could the commission find out how the community wants to use the land?