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RandomosityThe State o Wayfnding at Northeastern University
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History o the Mark
1917The Evening Institute
o the Young Mens
Christian Association.
Adapted rom the
YMCAs emblem
1922Seal change ater
Northeastern ocially
incorporated as a
university.
1935Lux, Veritas, Virtus.
Light, Truth, and
Courage. Working
Class students. Ater
the university ocial-
ly separated rom the
YMCA.
1960Changed during a
period o expansion
and change. Uni-
versity moved rom
a technical institu-
tion to a proessional
place o learning.
1977This seal ushered in
the beginning o the
era we are currently
in and marked a time
when Northeastern
really started to be-
come a modern uni-
versity.
1990A smaller more
streamlined logo to
embrace a smaller
and more stream-
lined university.
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Branding Standards
2008 RebrandKorn DesignWhen used in a our color process the
seal appears in PMS Warm Gray 11
with the word mark in Northeastern
Red (0, 100, 90, 5) CMYK. There are
black and white versions o the Logo-
Type as well.
LogoTypeThe redesign o the Northeastern logo marked
damental shit in the way the university is per
both by its students and the communities tha
ists in (local and global). A modied version o
ont Baskerville was developed specically o
word mark and the seal is a revision o the 19
drawn version.
WARM GRAY 11
CMYK
(0, 13, 30, 76)
BLACK
K
(100)
NU RED
CMYK
(0, 100, 90, 5)
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TypographyUsageHelvetica Neue serves as an inorma-
tive and readable display ace. It is eco-
nomical in terms o space and the bold
weight can be read at great distances.
New Baskerville is used or identiying
the university and things that require a
ormal presentation.
The italic set o this ont is used to sig-
niy second level inormation pertaining
to colleges and the university
abcdefghijklmnopqrstuvwxyz
0123456789
abcdefghijklmnopqrstuvwxyz0123456789
abcdefghijklmnopqrstuv
wxyz0123456789
Helvetica Neue Bold Condensed
New Baskerville Roman
New Baskerville Italic
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1935The 1935 map shows
what a more amiliar
Northeastern, closer to
the neighborhood that
we know today.
1961This map is particularly
unique in its illustration
style and orientation. The
pitch is shited to show
the dimension o thebuildings and the viewer
is looking across campus
to the southeast.
Campus MapsA Brie History
1924The rst map in the ar-
chive is rom the 1924
student handbook. Due
to the universitys small
size the map puts it inthe greater context o
Boston.
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More RecentlyA Brie History Continued
1967And here Huntington
Avenue runs North to
South. Not an accurate
representation but an in-
teresting way o dividingthe campus.
1976This map marks the ad-
dition o grid correspon-
dence numbers to help
the user isolate quad-
rants on the map. Thebuildings are denoted by
a quadrant and two letter
abbreviation.
1985Here the pitch has shit-
ed back to a purely birds
eye view and sectors o
the map are denoted
along the bottom but notby latitude.
1966In this version Hunting-
ton Avenue runs horizon-
tally through the middle
o campus.
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Current MapTransitional
2008Displayed to the right
is the current campus
map, available at the
inormation desk in CurryStudent Center in paper
copy orm. The map is
currently being used in
the interim period while
the new brand is applied
to a redesigned map bro-
chure and printed.
This map is consider-
ably more detailed than
previous years, however
it excludes some use-ul conventions rom
earlier maps. The grid
correspondence num-
bers are gone replaced
with a numeric labeling
system or all campus
buildings. That numeric
system loosely ollows a
top to bottom let to right
pattern, however it piece-
meal at best.
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PrecedentsCampus Map
EvansW
ayEv
ansW
ay
Pala
ceRoad
TetlowStreet
PrivateD
rive
WardStreet
LongwoodAvenue
Lo
Hunti
ngtonAv
enue
Hunti
ngton
Avenu
e
Vancouve
rW
ay
ARTISTS RESIDENCE
Convenience Store
DoranGallery
COLLINS
Ceramics
Foundry& WeldingShop
Glass
Jewelry& Metalsmithing
EAST
EnvironmentalHealth &Safety
Film/Video
Printmaking
PublicSafetyWoodshop
GYMNASIUM
KENNEDY
ArtSupply &Bookstore
Career Services
CounselingServices
DiningCommons
Housing& ResidenceLife
International Education
Painting
Photography
StudentCenter
StudentDevelopment
StudentGovernment Association
1
1
1,2
B
1
3
2
B,1
2
1B
B
2
2
1
2
2
3,4,5
6
2
2
2
A
B
MassArt
T MBTA -L
MedicalA
GreenE
A
NORTH
Fibers
Film/Video
Godine Gallery
PozenCenter
Sculpture
Studiofor InterrelatedMedia
SMITH HALL RESIDENCE
SOUTH
Admissions
Arnheim Gallery
ArtEducation
Bakalar GalleryBrantGallery
Center forArt &Community Partnerships
CuratorialPrograms
Paine Gallery
StudioFoundation
TOWER
AcademicAdvising
AcademicAffairs
Administration& Finance
AlumniRelations
Alumni Room
Animation
Architecture
ArtHistory
BusinessOffice
Central Services
CivilRights Compliance &Diversity
CommunityRelations
3
2
1
1
2
1
1
1
1,2
13
1
1
2
2,3
8
3
8
11
11
3,7
10
5
8
4
8
11
F
G
H
I
TOWER (CONTI
EventsPlanning
Facilities
FashionDesign
Film/Video
FoundationConfe
Graduate Center
Graduate Progra
GraphicDesign
HumanResource
Illustration
Industrial Design
Institutional Adv
Institutional Rese
LearningCenterLiberal Arts
Library
Marketing& Com
MassArtFoundat
PresidentsOffic
PresidentsGalle
Professional& C
PublicArt
Purchasing
Registrar
Special Events
StudentFinancia
Technology
Tower Auditorium
Tower Caf
Tower Gallery
TrusteesRoom
UrbanArts Instit
YouthPrograms
B
4
6
7
11
4
2
6,9
8
6,9
10
11
11
55
12
11
11
11
11
2
B
4
8
11
8
3,7,8
1
2
2
11
13
2
I
C
D
E
E
D
H
B
G
A
F
C
I
P
T
Kent StateThis campus map takes
an interesting approach
by representing the in-
ormation in its simplest
orm. In some ways thisis easier to navigate be-
cause o the minimal
amount o detail.
Mass ArtAs Northeasterns neigh-
bor, the Mass Art cam-
pus map is a great exam-
ple o how someone else
handled the orientation
o Huntington Avenue
and density o a city uni-
versity.
RISDAlthough this is RISDs
interactive online map, it
serves as a good exam-
ple. It is a 3D representa-
tion and provides contex-tual city markers.
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Inormation KiosksShillman Hall & Speare Quad
Located next to
Shillman Hall and inthe Speare Quad
Detail view o the map
There are dierent styles o kiosks lo-
cated around campus and all o them
include a map o the university. The
kiosks themselves could be better de-
signed to help with navigating both thecampus itsel and the surrounding city
areas as well. Highlighting points o
interest in Boston could be helpul in
encouraging students to explore whats
around them. The kiosks could also
display other inormation pertinent to
the campus events. Since these kiosks
are central markers, they could serve as
an easy location to post campus-wide
inormation.
The kiosk located by Shillman Hall has
the whole backside unused. This could
be prime real estate to display dierent
kinds o inormation. The backside o
the Krentzmen Quad kiosk also couldallow or more inormation to be dis-
played.
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Kiosks & Flat MapsCurrently on campus
Located outside the SnellLibrary Quad
Located inKrentzman Quad.
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One example o an eective kiosk is
what was done by the design rm Two
Twelve or the city o Charlotte, North
Carolina. The kiosk map that they cre-
ated divided up the city into the ourmain areas, color coded them, and
listed destinations, points o interest,
and ongoing events in the respective
areas. This could be a good solution or
our current campus kiosks as it would
be a good way to tie in the surrounding
community. Also, the campus could be
divided up, perhaps by quads, as an
easier way o getting around.
A second example is what was done or
Yale University. This is their rst public
kiosk. The new kiosk eectively brings
together both the University and the city
o New Haven and allows both studentsand residents o the city to navigate
the university and city. This could be a
good solution or our current kiosks
to make both students and residents
aware o the campus and what is avail-
able in the areas surrounding campus.
PrecedentsTwo Twelve & Yale Kiosks
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Applied Inormation Group
Glasgow, Scotland KiosksA third example o a successul prec-edent oers another way o utilizing the
kiosks with other inormation as op-
posed to always being a map. Applied
Inormation Group was the rm re-
sponsible or creating these kiosks or
Glasgow, Scotland. The kiosks not only
have maps o the city, but also high-
light other things o interest, like or
example notable architecture one can
Campus Wayfnding ProjectSchool project made or the Universitycollege o Gjvik. Incorporates an origi-
nal typeace and lettering system or
campus landmarks to uniy the univer-
sity.
Marque Design
North Glasgow Collegend in Glasgow. This could oer a goodsolution or our current kiosks because
perhaps dierent landmarks in Boston
around the vicinity o campus could be
highlighted or maybe current events
coming up on campus could be dis-
played. As o now, the only real way to
know about upcoming events is via the
sandwich boards sporadically placed on
campus and having a central location
or the inormation could allow or more
student participation.
PrecedentsKiosks
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Most signs you see on Northesterns campus
made on campus at the local sign shop. Thesrange from on-going events to building direct
The magager of the sign shop, Christina Salva
able to provide us with some key information:
Signs are usually made out of one of three dif
materials, Komatex, MDO Board and Dibond.
Northeastern University President Auon is qu
involved in the process of sign making and isapproval of most signs.
Although it is not very apparent, waynding a
eastern is underway.
Northeastern is in the proccess of changing a
signs to the new identity which uses new font
and logos.
Waynding at Northeastern is improving, espe
with the new gateway project that is in proces
KomatexWeather resistant
plastic sheets can be
used for outdoor
applications. Suitable forthe advertising,
displays and
exhibition stands.
The Sign Shop
Campus Signage
MDO boardMedium Density
Overlay board is
usually made of
plywood, coated withouter layers of
resin kraft paper. Not
reccomended for
outside use.
DibondDibond is an
aluminum composite
material (ACM) made of
two pre-painted sheets ofaluminum. It is at, du-
rable, and
weather resistant.
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Process o converting oldsigns to new identity
Co-ops sent on mission
Take pictures o buildings
and answer ollowing ques-
tions:
Is it a traditional sign or does
it use engraving?
How many signs on a build-
ing?
What material is the sign
and how is it axed to the
building?
How many, what size, what
material is all concluded
in list.
List is shown to contractor
who compiles inormation
into the proposal.
Proposal is shown to the
Director o FacilitiesOperations and the
Director o Design or
Marketing and Communi-
cations.
Around this time, I also
received the actual design
layout/prototype o what
each sign should look like
depending on whether it
was going to be a woodensign or a vinyl sign placed
on glass. The layouts also
varied in size depending
on how much text was
involved.
Christina Salvato
Manager, Sign shop
Start looking into other ma-
terials (besides wood) that
would be more weather-
resistant and in turn last
longer. Decided to use
3mm Dibond.
List is made Proposal Prototype Material search
Decision to outsource
We decided that our best
method at this point wasto have the entire project
outsourced. Everything it
entailed was stu we were
capable o doing in the
shop but with the intention
o saving ourselves a lot
o time, we decided it was
better to outsource.
At the weekly meeting, the
Vice-President o Facilities
proposed building signage
would only have one sign
even i it currently had two.
Companies prices are
compared.
Samples rom each o the
our companies are sentout to shop.
Once recieved a desicion
on the company will be
made.
Landscape and grounds
sta who will then removethe existing signage and
replace it with the new.
List is made Price Samples Sent Signs are installed
Keep in mind this proce
probably would have beesomewhat expedited and
er had the discussion an
cess not taken place prio
during, and ater move-i
is one o the, i not THE,
times o the year or us a
entire Facilities division.
Christina Salvato
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Every Wednesday a waynding
ing is held where the Manager sign shop, Vice President o Fa
the Design director o Creative
Director o Landscaping and th
cal Plant Operations Manager.
lowing issues are discussed:
The current and uture issues o
nding at Northeastern.
The new gateway system that wunderway soon.
Replacement o old identity to
The Sign Shop
The most challenging part would probably be
the research and being able to fnd a solution
that accommodates all concerning actors;
weather, sustainability, building structure, and
also something that people are happy with.Christina Salvato
Manager, Northeastern Sign Shop
Wayfnding Wednesdays
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The Americans with Disabilities
signed into law in July 1990. T
toric act was designed to provid
access and opportunities to all
cans with disabilities.
The law requires to remove arc
tectural and communication ba
where readily achievable. Th
a good aith eort must be mad
accommodate the disabled, wh
cludes the installation o ADA tand braille signage or the bene
visually impaired.
State and local sign codes vary
erably, such as symbol signs o
room doors required in Caliorn
Accessibility
TypeaceRegulations state that
letters and numbers on
signs shall have a width-
to-height ratio between
3:5 and 1:1, and a stroke
width-to-height ratio be-
tween 1:5 and 1:10.
ContrastCharacters and symbols
are recommended to
have a minimum o 70%
contrast with their back-
ground.
DistanceOverhead directional
signs must have a cap
height o at least 3.
Other directional signs
do not have a specied
cap height but must be
size according to view-ing distance.
BraillePermanent room signs
must have characters
raised 1/32 uppercase
and must be accompa-
nied by Grade 2 Braille.
ADA Standards
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The tunnels that connect dierent
buildings on campus are barren o any
sort o helpul directional inormation.
The only sort o map is set up right be-
ore one enters the tunnels. The empty
hallways o the tunnels could oer a
great opportunity or new waynding
signage. The tunnels could become
more user-riendly and allow or easier
navigation with a new signage system.
Current Map o the tunnel system at
Northeastern University. Buildings are
denoted by color and there is a map
at the entrance to every tunnel. How-
ever, once inside the tunnels it is not
clear which direction you are walking or
where you are going.
TunnelsCurrently on campus
Currently on campus
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Boston Childrens Hospital
Two Twelve AssociatesAn eective solution that our current
tunnel system could benet rom is
what the rm Two Twelve implementedat Childrens Hospital Boston. Although
their signage is not or a tunnel system
like ours, the solution they created o-
ers easy improvements to our current
system.
Childrens utilizes a color-coded system
or their directional signage. Every area
o the hospital is represented by both a
color and a symbol. Our current tunnels
map system already has dierent
Monash University
Hostede DesignBeyond an awesomely pristine white
hallway, large foor graphics and wall
signage call out dierent locations, in aspace that is ordinarily quite dicult to
orient onesel in.
colors to represent the respect
ings, so the system o hanging
rom the ceiling with directionaand the appropriate color could
nding ones way around. Curr
tunnels are empty and i some
not know their way around, it c
become conusing. This simple
could help to both increase dir
awareness and liven up the em
ways.
PrecedentTunnels
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In our canvassing o the campus we no-
ticed an incredible number o fat panel
television displays. The one eeling we
were all let with ater seeing them, was
that we wanted more. It is clear that
they arent being used to their ull po-
tential, but what is that potential?
Possible uses:
Directional Waynding / Navigation
Student generated content
Standardize submission process or
current artwork so that it matches di-
mensions o the screen.
Create adaptable touch screen technol-
ogy to outt screens with or interactiv-
ity.
Comments / Thoughts?
Curry Student Center
Indoor Quad
Curry Student Center
Inormation Desk& Work Terminals
DisplaysCurrently on campus
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http://www.librisdesign.org/
docs/WayfndingSignage.pdWaynding and Signing in Library Design provides
a a brie explanation o waynding principles andhow to approach a waynding project. Included and
especially useul are the explanation o signage/type
sizes and the users ability to use process inorma-tion.
Marque - Recent
North Glasgow College
Marques waynding project or North Glasgow Col-
lege provides the campus with multiple solutions totheir waynding problems. The rm utilizes paint to
make large, comprehensive, and cost-ecient solu-
tions. Other orms o signage include cut-outs andlighting. The simplicity and minimalist color palette
make it much more readable.
Hostede Design
The waynding and signage at Monash Universitycombines the use o large paint signage and room
placards to create a macro and micro approach towaynding. Simplistic kiosks with clean building list-
ings and that avoid traditional campus mapping are
easy to read and point you in the right direction.
Wayfnding project | Unravel
Creative | Design | Illustration |Photography
The waynding project at University College o
Gjovik gives an in-depth look at dierent orms o
signage. Large outdoor three-dimensional signagecorresponding to the building letters (A, B, C)
make nding buildings easier. The project also usesoverhead signage, foor signage, thin double-sided
kiosks, and a simple color palette to guide visitors o
the campus.
Emir Bukva: design portolio:environmental
Buvkas portolio allows a look at Kent States vehicu-lar signage. They make use o symbols (i.e. inorma-
tion and parking) and directional arrows to guidedrivers around campus.
Wayfnding - Waitakere Central
Library: Dallow Boss
Waitakere Central Librarys signage includes large
directional banners that provide users with the en-
trances address. Floor listings provide a simple wayor users to direct themselves around a building.
Library wayfnding | Cardi
Design Festival
Rectangular kiosks at Cardi Library utilize all sides
to inorm users about what can be ound in thatparticular location and, on other sides, what can be
ound elsewhere. The color palette is inviting and
corresponds with the large exterior building signage.
McHenry Library Sign Project -
a set on Flickr
The McHenry Library signage project is an exampleo how uniormity and simplicity combine to create a
riendly user environment.
ADA SIGNAGE AND ACCESIBIL-
ITY GUIDELINES
The ADA (Americans with Disabilities Act) guidelines
provide restrictions that we will have to consider andadhere to i there is a possibility or implementation
o our project.
Bibliography