Elements of an Effective Lawn Care Business
Website
In the next few minutes I am going to share with you
How to instantly know if your lawn care website is effective at all
Then I will show you the 4 elements of a highly effective lawn care site
Finally I will show you 3 examples of lawn care sites
We will see which ones are effective and...
Which ones are not
So lets get started...
How do you know if your Lawn Care Website is Effective?
First you need to be very clear about exactly what it is you want your website to do
Do you really know what you want out of your lawn care business website?
Most Lawn Care business owners are coming at their website from this angle
"I know I need a website"
or
"Someone told me I should have a website"
There is no clear goal for the website
Is this you?
If so I want to give you the goal right now
Your Lawn Care Website's number one goal is this:
To Bring You New Prospects And Customers
That's it
Ok
Maybe you want to get really sophisticated and do customer service and billing
That's fine
But the Absolute #1 Goal should be to bring you new customers
So an Effective website is one that gets you new customers
The question now becomes
How do you build a Lawn Care Site that is highly effective at getting new customers?
Let's look at what you need to do
You need to provide a form to capture leads and prospects
You need to provide a compelling headline with a strong call to action
Your site must collect the emails of every prospect and build an email list
Then you use the email list to contact these people over and over
That is the big trick that everyone misses
It is the one thing that will make the biggest difference with effectiveness of your website
Next to be effective your site needs to look REALLY good too
All things being equal the site with the better design…
WINS EVERY SINGLE TIME
Remember this
Do not skimp on design
Your site needs to look better than all the other ones in the cities you service
It needs to be really obvious to people that you are the #1 choice
The good news is this is not very hard or expensive once you know what to do
You can look every bit as good as a fortune 500 company without spending a lot of money
Next think about HOW people look at your website
Just look around next time you are out in public
Everyone is staring down at their smartphones
Your site needs to look and work really well on iPhone and Android phones
In the web design world we call it "responsive design"
I will cover that more later when I talk about Online Advertising
Just know for now it is really important
So To Recap...
The Elements Of A Highly Effective Lawn Care Site Are
#1 It uses a web form to gather leads and build an email list
#2 It has the BEST web design and looks extremely professional
BEST DESIGN WINS
#3 It works really well on Mobile phones
I will cover these more in other videos
These are just a starting point for you to start thinking about
If you need help making a site like this I can help you out
If you need help making a site like this I can help you out
http://www.lawncarebusinesstips.com/blog/webdesign/
http://www.lawncarebusinesstips.com/blog/webdesign/
I have already figured out the offers, headlines, and layouts that already work
http://www.lawncarebusinesstips.com/blog/webdesign/
So you will have a real leg up over using a regular design agency
http://www.lawncarebusinesstips.com/blog/webdesign/
You will save more money too
Let's take a look at some Lawn Care sites and see how effective they are..
