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Eloqua’s B&D Packages
Branding & Deliverability
Email Response – Success!!!
The average B2B open rate across Eloqua High Tech clients and similar size to CompanyX was 15% in Q1 2010 – CompanyX was significantly higherThe average B2B Clickthrough rate across Eloqua High Tech clients and similar size to CompanyX was 1.9% in Q1 2010 – CompanyX was significantly higher
WHY IS THIS THE CASE?
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http://www.eloqua.com/news/press/Eloqua_Email_Accepted_Rate_Nearly_100_Greater_Than_Competition.html
B&D Packages- September 2009
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Bronze Silver Gold B&D Boost(w/ S or G only)
SPF/SenderID --
Branded Bounceback 1 3 5
Branded DNS
DKIM/DK * *
Mailbox Monitor Test (Seed List Sending Only) Lite/Exp: 5
Team: 10Enterprise: 15
Lite/Exp: 5 Team: 10
Enterprise: 15
Lite/Exp: 5 Team: 10
Enterprise: 15
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Email Inbox Preview Tests 35
Branded Image and Links
Dedicated IP 1 3 --
Mailbox Monitor Live 35
Reputation & Blacklist Monitor
Delivery program assistance 1 inc/yr 3 inc/yr +2 incidents/yr
* By request only and based on “From” addresses- Silver gets up to 3, Gold gets up to 6
Components and Value of B&D Tiers
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Feature BenefitsBranded Bounceback Domain -Establish Domain w/ ISPs
-Full Branding of All Email Headers-Distinction from Shared Range Domains
1 Dedicated IP -Establish distinct sender reputation-Protection from shared range IP issues
Branded DNS -Protection from shared domain blocks-Isolate brand from everyone else
Branded Images & Links -Comprehensive email content branding-Consistent branding across content & headers (avoid certain spam tests/filters)
Domain Keys / DKIM Support- Up to 3 “From” Addresses w/ Silver- Up to 6 “From” Addresses w/ Gold
-Identity/Brand Protection against forgery & authentication with ISPs/ESPs-Access to Email Accreditation programs-Access to Yahoo! Feedback Loop
Deliverability Program Assistance - 1 Event w/ Silver- 3 Events w/ Gold
-Delivery tracking, whitelist and feedback loop management, ISP relations, consulting services related to deliverability, reputation repair, mail filtering issues and/or technical details of sending bulk email-Leverage industry knowledge and connections of Deliverability Officer to resolve larger deliverability issues
3 Dedicated IPs -Fallback IPs in events of false-positive spam-flagging-Lower volume per IP (less likely to trigger volume spamblocks)
Upgraded Email Deliverability Testing -More test events & a new test type for more frequent/accurate deliverability checks-Better insight into ISP reputation
Self Reputation Management & Education -Comprehensive reputation/blacklist analysis & management at your convenience (fully integrated with Eloqua)-Documentation to facilitate comprehensive deliverability education
SILV
ERG
OLD
BO
OST
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Integrated Testing & Management Tools
Email Tests & Reputation ManagementSeptember 2009
No Hassles
We’ll send an email when your test is done (download the test from there) AND keep a record of all your tests for quick access
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Integrated Testing Tools (Through )
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General Deliverability
*Provided in spreadsheet format for full flexibility in analysis
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Inbox Preview Spam Check
Integrated Testing Tools (Through )
Integrated Testing- Enhanced w/ Boost
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Live Deliverability Testing(Additional Cost through B&D Boost)
Get a more accurate idea of your deliverability by testing with real deployments
Reputation Management w/ Boost
Without leaving Eloqua, get full insight into your sender reputation (B&D Boost required)
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Reputation Management w/ Boost
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Higher Education w/ Boost
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Access to the Return Path® Learning Center
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Supporting Documentation
Deliverability “Briefcase” September 2009
Answering All The Questions
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Covering All the Bases
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