RFPG Seminar - Dos and Don'ts of Emailing for Lawyers Gavin Ward
Operations Director, Moore Legal Technology [email protected]
David KerrLegal Marketing Executive, Moore Legal Technology [email protected]
17th September 2014
Discussions• Email Gaffes• Top 10 Dos and Don’ts• Email Scams• Data Protection• Email Productivity• Email Professional Set-up/Format• Email Newsletters• Email Enquiries
Email GaffesExamples of how it can go horribly wrong/viral
Email Best Practice for Lawyers Top 10 Dos and Don’ts
Do• Make sure it’s the right
person.• Use a concise and specific
subject line.• Get straight to the point –
keep it fairly short.• Be courteous • Use a strong closing line.
Don’t• Use CAP LOCKS LIKE THIS.• Write anything
private/confidential over email.
• Write anything whilst angry/drunk - anything you wouldn’t want your boss to see.
• Forget to PROOFREAD – spelling, grammar, typos.
• Rely on spellcheck.
Email ScamsThey may be rare but they can catch you out…Email scam is an unsolicited email that claims the prospect of a bargain or something for nothing. Some scam messages ask for business, others invite victims to a website with a detailed pitch.
Examples include :-• Phishing • Advance-fee fraud• Online-dating scam• Traffic-ticket scam• Investment Schemes• Bank scams
Google it!
Data ProtectionSecurity with emails best practice• Keep your password secure and safe• Avoid including personal/sensitive information where
possible• Be wary of all attachments and links• Use an anti-virus software that has e-mail scan features• Password-lock your device(s)• Hire an expert
Email ProductivityHow not to be a slave to your inbox
Email Set-up/FormatHow to keep your emails professional
• No Hotmail/BT emails- looks unprofessional• Email Signatures – always selling/uplift, social icons• Good provider – Office 365/Outlook• Hire a technical expert
Email NewslettersHow to make the most of them
• Be reliable and consistent• Timing for best engagement• Powerful headings• Strong opening line• Relevant content – make them click• Clear, effective design• Good use of images (but not overdone)• Conversions/calls-to-action
Email EnquiriesHow to deal with them effectively
• Make the client feel important• Respond promptly• Be personal (use their name and your name)• Avoid auto-responses• Follow up with a phone call or a meeting• Increasing conversion rates
Questions?
RFPG Seminar - Dos and Don'ts of Emailing for Lawyers Gavin Ward
Operations Director, Moore Legal Technology [email protected]
David KerrLegal Marketing Executive, Moore Legal Technology [email protected]
17th September 2014
