SOS Online Backup Email Marketing 101
Summer 2012
Email Marketing 101 Selling online backup as an MSP
Agenda:
Industry overview and opportunity
The SOS 360 Degree Partner Program
SOS ServerSave features and benefits
Data centers and infrastructure
Email marketing 101
Pricing
Product tour
Q&A
The Industry
SOS Online Backup Leads the Backup Industry
SOS is the technology leader in consumer & SMB
backup
• A pioneer in online backup technology since 2006:
Over 500K active customers and 900 VAR partners.
In excess of 100 man-years in product development.
IDC confirms that massive adoption by
business community is near term: • 16% of companies surveyed by IDC are using
online backup today
• 69% are evaluating and/or planning to use it
Cloud Backup Today
Multiple Technology Megatrends Propelling Online Backup Adoption
• Expansion of internet bandwidth
• Decrease of hosted storage costs
• Technical sophistication of population
• Significant increase in size and value of digital data
The continued evolution of these same technology trends will carry cloud backup adoption into the SMB market and to the enterprise.
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What SMBs are looking for in online backup
• Initial online backup adoption occurred primarily within the consumer market, where simple file and folder backup
technology serves the needs of home users.
• SMB & Enterprise data Protection needs are more complex.
• As online backup technology evolves to meet these needs at a lower cost SMB adoption will follow. SOS ServerSave
is uniquely suited to meet this growing market demand.
SMB & Enterprise Backup Requirements Addressed by SOS ServerSave
Total business data Protection, with coverage for workstations, servers, laptops & mobile devices
Business Continuity & Disaster Recovery
Server application backup and recovery (Exchange, SQL, Sharepoint)
Centralized deployment, reporting, and remote management systems
Security: support for secure public & private cloud deployments
Large file backup (200GB+)
Collapsing the RTO & RPO under 30 mins
Existing strong growth soon to be augmented by wide-spread business adoption.
The SOS 360 Degree Partner Program
SOS 360 Degree Partner Program Features and Benefits
SOS offers MSPs a business in a box - start selling in three weeks.
Website Template
Flexibility to update content on website template
Integrated billing
Customized branding on website template
Award winning software
No hardware purchase required
Weekly live trainings
Sales and marketing materials
Re-branded client
Re-branded sales materials
Re-branded marketing materials
The Product Suite
SOS Online Backup Product Suite
SOS ServerSave is a Complete SMB Online Backup Solution
SOS ServerSave Feature Added Benefits
Exchange Backup and Granular Recovery
Recover mail, message, contacts and more Restore deleted files, be regulation compliant
Bare Metal ImageCreator Backup Exchange, Windows Servers, SQL Servers, Sharepoint Servers, and fileservers
Control these from one central location and quickly send images to SOS cloud
Online Backup & Recovery Manager
Backup and recovery for bare metal images, files, and folders
Control, report, and deploy without having to install a separate management agent
Workstation Backup Backup and recovery from laptops, workstations, fileservers, and files and folders
Infinite and automatic archiving, unlimited versioning, unsurpassed speed
Premier Web Integration Integrate billing management, merchant accounts, and more
Receive a completely rebranded site and shopping cart
Mobile Backup Android, iPhone Access, share, stream, view data anywhere on the globe.
Data Centers and Infrastructure
Click to edit Master title style 11 global points of presence
SOS backs up data to military-grade data centers in London, Toronto, Los Angeles, Houston, Dallas, Melbourne, and South Africa
All data centers are secured with 24/7 watch, video surveillance, biometric credential requirements, backup generators, temperature and humidity controls
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Los Angeles, Dallas, Houston and Toronto
Data Centers
Email Marketing 101
SOS gives you a simple email
campaign platform – just use it!
The Web Integration Package includes a WSYWYG email campaign management tool. • Create campaigns • Use HTML (or not) • Upload lists of customers or prospects to send your campaigns • Monitor the results
Develop your offers (but don’t over-develop them)
Who are you going to send to? • Free trials • Customers whom you’d like to upgrade • Others
What offers might you use? • “Get a free disaster recovery plan quote” • “Use coupon code 30OFF to save 30%” • “Get a free business continuity evaluation” Hint: Use existing templates in the SOS Partner Resource Center.
Use simple emails – get straight to the point Your emails should consist of four main parts: 1. Start with your offer. 2. Give the “call to action”. example: Save 30% TODAY! 3. Explain why the customers should do what you’re asking 4. Give the “call to action” again!
Pricing and Revenue Opportunity
Click to edit Master title style Flexible plans are available to help you get your online backup business started
SOS does not limit your margin or take a commission
Add server licenses and GBs as you grow your business
Business Development assistance is available after you get started
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Backup 17
Pricing and Revenue Opportunity
Product Series SOS ServerSave 5 SOS ServerSave 10 SOS ServerSave 15 SOS ServerSave 25
Server Licenses 5 10 15 25
Cloud Space 1024 GB 1536 GB 2560 GB 4096 GB
Monthly Price $399 $549 $699 $899
Suggested Retail Price $129 $129 $129 $129
Margin per Server License $49 $74 $82 $93
Monthly Margin Per Package
$246 $741 $1,236 $2,326
Product Demo and Q&A
Click to edit Master title style
1. Call your SOS Partner Specialist
2. Select a plan
3. Complete an ROI analysis to find out how much
recurring revenue you can make
4. Market and sell your new online backup service to your
clients
5. Watch your online backup client base grow!
Get started today!