10 Email Marketing Tips For Your Local Business
Presented by: Brian Wilson860-729-6329
[email protected]://bwwsolutions.com
Tip #1Build a List of Targeted Customers
TARGET your list based on the type of product or service you want to sell
Ask current customers to join your email list
Add a call-to-action to ALL marketing materials telling everyone to join your email list
Tip #2Don’t Spam and Avoid Being Too
Salesy
Do not hit your list with emails every single day
Will result in unsubscribes
Create a nice mixture of promotional offers, entertainment, and information-sharing – not ALL sales
Tip #3Be Personal in Your Emails
Email is your chance to “connect” with subscribers on a personal level
Speak to “one” person instead of many people
Email is a great two-way communication tool
Tip #4Decide on the Best Time to Send Your
Emails
Depending on the type of business you have, your emails will get a better response on certain days and times
Test and track to figure out what is working well and keep doing it
Tip #5Pay Special Attention to Your Subject
Lines
Subject lines are the most important factors in the success of your emails – it’s the first thing they see
It has to be enticing enough for them to open it
Catchy, yet professional lines are best
Tip #6Integrate Emails With Other Marketing
Email is powerful when combined with other marketing methods
Always direct online followers to your email opt-in form
When sending emails, always ask subscribers to “Like” your Facebook page and to “Follow” you on Twitter
Tip #7Make it Easy for Them to Unsubscribe
If people have problems unsubscribing, they could flag your email as spam
Make sure the unsubscribe link is in every message and is easy to see
Tip #8Keep Your Emails Short and Simple
People today are short on time, so keep your emails short
When it comes to emailing, “less” is “more”
Highlight your important points and use trigger words for best results
Tip #9Always Send Test Emails First
Send a test email to yourself BEFORE sending to your list
This way, you can view it from the subscribers’ point of view
Have a chance to fix any errors or formatting issues
Tip #10Measure and Track Results
Measuring and Tracking is the only way to ensure success
You will be able to find the best messages, the right design, and the right call-to-actions that generate the highest response
If you would like more information about Email Marketing, contact me at 860-729-6329 for a FREE Consultation
Brian Wilson860-729-6329
[email protected]://bwwsolutions.com