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Page 1: Email marketing trends you should pay attention to in 2016

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Email Marketing Trends You Should Pay Attention to in

2016

+1 (347) 709-9927

[email protected]

Page 2: Email marketing trends you should pay attention to in 2016

“What do you think the biggest changes to email marketing will be, when looking

ahead 5 years?”

Page 3: Email marketing trends you should pay attention to in 2016

Chad White of Litmus: Email marketing will experience a second coming of age in 2016, thanks to mobile strategies, more integrations and more insights from data.

Page 4: Email marketing trends you should pay attention to in 2016

1. More emails being sent this year: around 5% increase.

A new wave of people will invest in a career in email.

Email won’t die.

Page 5: Email marketing trends you should pay attention to in 2016

Triggered emails will grow in number and sophistication.

2. Super personalized emails: create automations.

Email won’t Elliot Ross of Action Rocket: 2016 will be the big year for modular template design,

where marketers can have versions of the same template instead of each one being different, heavy and complex.

Philip Storey of Enchant: More of marketers’ time will be spent on

automation, versus scheduled campaigns and email broadcasts.

Page 6: Email marketing trends you should pay attention to in 2016

New Trend: Designing for smartwatches

3. Mobile-first design

Alex Williams of Trendline Interactive:

Gmail will add media query support to their mobile apps allowing email designers, marketers and ESPs to finally provide a great experience to Gmail users on desktop and mobile.

Page 7: Email marketing trends you should pay attention to in 2016

Call to Actions will get aided by animation to draw attention through embeddable content and animated GIFs.

3. 2016 the year of video in email.

Use emojis to add that splash of color and fun to

your email content and subject line. 

Page 8: Email marketing trends you should pay attention to in 2016

3. 2016 the year of video in email.

Page 9: Email marketing trends you should pay attention to in 2016

3. 2016 the year of video in email.

Page 10: Email marketing trends you should pay attention to in 2016

It has become increasingly popular over the past year, but now lightboxes will go mainstream

4. Subscription and lead capture lightboxes will be everywhere.

Page 11: Email marketing trends you should pay attention to in 2016

Is it a lightbox?

Page 12: Email marketing trends you should pay attention to in 2016

2016 will be the year of machine-to-human email communication.

Page 13: Email marketing trends you should pay attention to in 2016

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You are still here!If you want access to more email marketing tips specially

for ecommerce,and a ton of useful resources on email marketing topics:

[email protected]

 +1 (347) 709-9927

Take a look at our website:

essenceofemail.com


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