Embrace Emergence
Industrialise Innovation
2014 Industry Insights – The Institute
The Internet of Things
Internet of Things is a future concept
where everyday physical objects
will be connected to the internet,
and be able to identify themselves
to other devices
8,000,000,000 Devices
$1,000,000,000,000
Mobile Commerce
11
12
15
17% of all
commercial
transactions
are mobile
Apple’s recent
$7.7B profit
driven by mobile
Social
618,725
268,000 360,000
Data
Predictive analytics is the practice
of extracting information from
existing data sets in order
to determine patterns and predict
future outcomes and trends
33%
Wearables
Marketing
Marketing Automation is a
software platform that streamlines,
automates and measures
targeted marketing campaigns to drive revenue
200%
.....so what?
Change
Digital
Darwinism
It is not the strongest that survive,
nor the most intelligent,
but the one most responsive to…..
change - Charles Darwin
Disruptors
CGU Insurance
Design Thinking is a human-centred
approach to innovation that draws from
the designer’s toolkit to integrate the
needs of people, the possibilities of
technology, and the requirements for
business success.
Fa
ce
to
Fa
ce
Ph
on
e
Pri
nt
Em
ail
We
b
Mo
bil
e
So
cia
l
Ch
at
Seamless Experience
Customers
Omni Channels
Creativity + Execution = $$$
Attract customers
Convert leads
Retain customers
Grow customers
Best Practice
Channel Proposition
Customer
Adaptive Business Model – From B2B2C to C2B2B
Happen to Us
Happen Because of Us
CGU Social
CGU Social