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Go-to-Market Expertise for Service Providers & Entrepreneurs in Communications Technology
About EMBRASE
Embrase offers growth strategies and go-to-market consulting solutions for Service Providers and
Entrepreneurs in the Communications industry.
Our services help clients make strategic decisions, successfully enter new markets,
and accelerate revenue opportunities.
2014 marks EMBRASE’s tenth year of operation.
Services Overview: Customized per problem-‐to-‐solve
Denotes Most Popular
Advisory
Exec Coaching M&A Due Diligence/Support
Knowledge transfer
Research & Benchmarking New Market Study/Analysis Voice of Customer/Prospect
Interviews CompeEEve Analysis
Market Strategy Strategic Assessment Market SegmentaEon
Compe::ve Posi:oning Channel Strategy
New Product Introduction
Offer Requirements Product Road mapping
Benchmarking Offer Posi:oning, Pricing &
Packaging
Selling & Marketing Messaging & Sales Tools
Elevator Pitching Sales Training
FracEonal Biz Development
Some of our ‘Entrepreneurial’ Customers
Some of our ‘Service Provider’ Customers
Customer Use-Cases ü For a large CLEC operating in CA, TX, NV: Define a revised
product strategy and deliver sales messaging tools/sales training to support and accelerate introduction of a cloud services portfolio, led by Hosted PBX.
ü For a Canadian innovator in the contact center arena: Support a pivot from a consumer to enterprise approach, including market prioritization, revised positioning, sales messaging and fractional business development services to acquire initial beta customers.
ü For a large ILEC in Western USA: Identify top market segments
for faster penetration of newly launched Hosted UC services. Develop and deliver sales training to insure consistent message and educate on non-transactional sales process.
A few words from our customers With deep domain knowledge matched to solid marke4ng exper4se, the Embrase team injected fresh ideas into our business as we focused on growth and expansion into new markets Alan Creighton, President & CEO
Embrase shared the intelligence and educated perspec4ve we needed to validate a strategic shiB in our market strategy and help enter a market we had liDle experience in. We haven’t looked back since. Tab Schadt, President & CEO
Embrase’s domain exper4se in the Cloud Communica4ons market, and specifically on go-‐to-‐market strategies and tac4cs has made BroadsoB beDer prepared to help its service provider customers succeed. Leslie Ferry, VP Marke4ng
I have worked with numerous marke4ng and sales professionals over 30 years in the technology industry, yet the Embrase team is clearly in a class of their own. Their assistance in posi4oning, channel development and overall marke4ng support were instrumental in both our launch and the funding of our company.” Irv Shapiro, CEO
Embrase rolled up their sleeves, brought market experience and credibility to the equa4on and helped us through a cri4cal transi4on. Their understanding of the enterprise sales process, and of the need for clarity in both posi4oning and customer-‐targe4ng allowed us to move faster.” Shai Berger, CEO
About EMBRASE: Well Known & Regarded in the Industry
Vendor Member Founder & Producer of Comm-focused Innovation Event
Larry Lisser, EMBRASE President, has spent 20 years in leadership and consul4ng roles, bringing next genera4on services to market. Larry also blogs about the industry at Larrylisser.com Peter Rad is a regular contributor to EMBRASE team, bringing with him considerable experience marke4ng, selling and training salespeople in the field of network services and applica4on. Peter is the author of two industry how-‐to books and blogs regularly at radinfo.blogspot.com.
EMBRASE delivers growth strategies, execuEon support and peace of mind to
service providers & entrepreneurs innovaEng with communicaEons technology.!
SINCE 2005
CONTACT Larry Lisser, President
San Francisco, CA 415.710.5947
[email protected] www.embrase.com
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