Emerging Media and YouLisa Du Bois Low
Assoc. Director, Digital Communications & Emerging Media
Texas Tech University
@ldlow#afplbb
FIRST OF ALLIt’s not rocket science.
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TOOLSEmerging media is just a set of tools.
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Emerging Media For You
TwitterNetworking, breaking news, knowledge base/resources
LinkedIn; NingExchange expertise, increase your visibility, special interest groups
EvernoteAccess to-do lists and other resources from anywhere
HAROBe a source
Educational ResourcesWebinars, podcasts, enewsletters
GoogleGo on, you know you want to…
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Emerging Media For Fun
Geo-based: Yelp, Foursquare, Where,
Soundtracking, SCVNGR, Instagram & Foodspotting
Virtual tips, discounts and recommendations
QR Code Reader: Scanlife, MobileTag,
Microsoft Tag
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Don’t be Afraid of Twitter(well, be a little afraid)
#winning
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Fundraisers, Consider Twitter
“Japan's disaster has spotlighted the critical role that social media
websites such as Twitter, Facebook, Google, YouTube and Skype
increasingly are playing in responses to crises around the world.”
Steve Sternberg, USA TODAY
Tweet: 140 characters or less
@: Sends a tweet directly to another twitter user (public)
DM: Sends a tweet directly to another twitter user (private)
RT: Retweet someone's tweet
Hashtags: The # symbol is used to mark keywords or topics
Find interesting Tweets Connect with like-minded
Tweeple Virtually attend conferences
and events without leaving your office (edutweetups)
Impromptu F2F Meetups
#Nonprofit
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Tweets
Don’t let the slang and symbols intimidate you …
@, #, DM, RT, FTL, FTW, FAIL
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The dreaded backchannel … speakers, KNOW THY AUDIENCE!
Gold font on gray background w/ 1990 drop shadow makes babies cry. Should we stage intervention
I think I’m about to have a seizure
Someone turn up the contrast
Ugly slide and I can’t hear u
Too much background music
Why is this guy here?
OH: it’s always relevant when you use popular hip hop songs from 5 years ago
Be-aware of Twitter
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Build and Protect Your Personal Brand
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What are your goals?What’s your strategy?What are you willing
to share and with whom?
Consider keeping your private accounts separate from professional.
If you make a mistake, correct it and move on!
Emerging Media & You: Dress To ImpressLinkedIn
Formal
All professional, all the time. Your virtual resume.
Business Casual
Know your friends: it’s a class reunion, company picnic and neighborhood block party rolled into one.
Business Cocktail
Dazzle them, working the room, collecting cards and making contacts all night long. Twitter is the cocktail party that never closes.
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Don’t over-share.
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Lock and Load!
http://chronicle.com/blogs/profhacker/six-steps-for-checking-your-facebook-privacy/30402
Step 1: Acceptance
Step 2: Check your settings and TOS
Step 3: Stay informed
Step 4: Know thy friends
Step 5: Have a plan
Step 6: Rinse & Repeat
Facebook Privacy Settings
Apps (FB + Others)
Geo-based
Syndication
@ldlow@ldlow#afplbb
Emerging Media For Nonprofits
Can you hear me now? Facebook Twitter LinkedIn YouTube Blogs Google
(Alerts/Docs) Wikipedia
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You Are No Longer in Control
Constituents can talk about you freely and instantly…they won’t bother to pick up the phone or fill out a complaint card.
Step 1: Acceptance
Step 2: Assemble your toolbox
Step 3: Set your keywords
Step 4: Start listening
Step 5: Have a plan
Tweetdeck
Addictomatic
Booshaka
Google Alerts
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What if this man was on your board?
“…Smith would become gay, obsessed with feet, just like founder and publisher Michael R. Levy.”
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Interns Have Their Place
Don’t be tempted to leave your social media to an intern.
TwitterListen
LinkedInExchange expertise, increase your visibility, special interest groups
YouTubeFlip for videoWikipediaGoogleSet Google Alerts
@ldlow#afplbb
Make the Leap
Keep it simple, one tool at a time.
Don’t be afraid to experiment. If you fail, try again.
Don’t give up even if results aren’t what you expected.
Form a support network!
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QUESTIONS?@ldlow
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Source Material
http://servedfreshmedia.com/2010/10/which-profile-aspects-should-be-emphasized-on-twitter-facebook-and-linkedin/
http://www.slideshare.net/PRsarahevans/sevans-strategy-getting-started-with-twitter
http://www.siliconbeachtraining.co.uk/blog/twitter-heckled-know-your-audience/
http://www.mediabistro.com/mediajobsdaily/a-twitter-mistake-turns-into-a-win-win-for-all_b5788
http://www.netwitsthinktank.com/online-fundraising/facebook-is-great-but-does-it-really-work-for-fundraising.htm
http://www.usatoday.com/tech/news/2011-04-12-1Ajapansocialmedia12_CV_N.htm
http://twitter.com/afpihq