CASE STUDIESEMPLOYEE COMMUNICATIONS
& ENGAGEMENT2.0
IABC OttawaFebruary 13, 2014
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TOP TRENDS IN EMPLOYEE COMMUNICATIONS & ENGAGEMENT 2.0
Story-telling and content strategy
Focus on user-generated content
BYOD policy (Bring Your Own Device)
Connecting employee communications to sales & business outcomes
Social media and gamification used for training
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STRATEGIES FOR DEALING WITH RESISTANCE
1. Meet audiences where they are2. Be prepared3. Manage expectations4. Measure – learn – refine5. Celebrate successes
