12/04/23 05:24 AMConfidential Slide 1
O2 Litmus @ MWC2010Paul Golding (@pgolding)
(NOT a marketing person! NOT really an operator person either – whoops!)
February 2010
12/04/23 05:24 AMConfidential Slide 2
Updated 18 Jan 2007Community (mindshare)
Updated 18 Jan 2007
Updated 18 Jan 2007
12/04/23 05:24 AMConfidential Slide 6
Updated 18 Jan 2007
Connected Power
• Litmus already has >7,000 recruited O2 UK customers
• Experiment | insights | research | fans | early-2-market
• O2 steps out of the way
• Developers paid in days not months (but NOT an app store)
Updated 18 Jan 2007Slide 8
Cool | connected = FAN power:Thematic API collaboration – connecting customers to developers via themesto create fans!(e.g. Music, Sports, Clubs, Film, Non-profit…)
Updated 18 Jan 2007
•Short term… API innovation•Expose more “cool | cash power” – e.g. billing
Updated 18 Jan 2007
Usual fragmentation groan…
20,000 + handsets
25 + OSes
750 Operators
Figures from Alan Quayle: http://www.alanquayle.com/
But how many “web app” platforms (> GAMEY)?
Updated 18 Jan 2007
Linked Data
“Smeared” Data Spaces
Web 3.0
Micro-formats
Platform/context fragmentation: OPPORTUNITY…
Slide 11
Location Identity
Activities Preferences
FriendsTrust
•“Contextual Infrastructure” – an innovation opportunity for operators…
•A new “Connected brands” infrastructure built in software
•WE ARE ONLY AT THE VERY BEGINNING…
•But needs a whole new mindset… and open innovation
•Support developers to support YOU in building the future (Litmus way)
Updated 18 Jan 2007
Get involved…
www.o2litmus.co.uk
@jamesparton
@o2_litmus
Or follow
@pgolding
