Enabling customer-centric supply chains
Andy Robertson
Sales Director EMEA, icon-scm 30th August 2012
Page 2 ©icon-scm Andy Robertson, Sales Director EMEA [email protected], +44 (7530) 401775 www.icon-scm.com
Can your organisation make and keep commitments to meet and exceed your customer’s expectations?
Deliver
reliable customer service
increase revenue capture
reduce inventory
planning time
icon-scm’s software enables customer-centric supply chains that
accelerates your top-line growth and profitability
commit with confidence
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Can you continuously adjust operational plans based on volatile demand or supply to gain market share?
Deliver
adapt instantly to changing market conditions
integrate and synchronise business communities
ensure consistent business strategy
defines course of action
icon-scm’s software enables customer-centric supply chains that accelerates
your top-line growth and profitability
adapt with agility
Andy Robertson, Sales Director EMEA [email protected], +44 (7530) 401775 www.icon-scm.com
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Can you balance revenue growth and operational costs and steer competing expectations proactively in your supply chain plans?
Deliver
proactively manage cost to serve
increase margin through visibility of impact
use scenarios to predict and manage segmentation
protecting customer commitments
icon-scm’s software enables customer-centric supply chains that
accelerates your top-line growth and profitability
prioritize for profit
Andy Robertson, Sales Director EMEA [email protected], +44 (7530) 401775 www.icon-scm.com
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Founded in 1992
Transition to software vendor
SAP Strategic Partnership
Jan Aggerbeck, CEO
icon-scm – company profile
Andy Robertson, Sales Director EMEA [email protected], +44 (7530) 401775 www.icon-scm.com
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icon-scm enables customer-centric supply chains that accelerates top-line growth and profitability
Commit with confidence
Prioritise for profit
Adapt with agility
Two core products
Supply Chain Planning > SCP >> “SAP SCRM by icon-scm”
Supply Chain Collaboration > SCC
icon-scm solutions
Andy Robertson, Sales Director EMEA [email protected], +44 (7530) 401775 www.icon-scm.com
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SAP and icon-scm history
Engaged in 2H’2009 as part of make vs. buy vs. partner approach to Response Management
SAP performed > one year of functional, technical and financial diligence
Solution Extension Partnership inked in Q4’2010
SAP and icon-scm over-achieved 2011 partnership revenue targets
icon-scm produced higher first-year revenue than any Solution Extension partner
Won customers in high-tech, A&D, Consumer Products and Industrial Equipment in 3 different continents
icon-scm and SAP co-developing SAP SCM roadmap
Multiple releases, including integration, scenario comparison and industry specific functionality added to the solution
Release 11 in Premium Qualification process now
Early Engagement
Initial Results
Roadmap and the future with icon-scm
© 2012 SAP AG. All rights reserved. 8
the 5 elements of the new supply chain DECIDE BETTER, OPERATE BETTER, COLLABORATE BETTER
Integrated Sales and Operations Planning
Manufacturing and
Supply Planning
Collaborative Response
Management Demand Management
Supply Chain Execution
Hans Thalbauer
SVP Line of Business Solutions Supply Chain and R&D
© 2012 SAP AG. All rights reserved. 9
Integrated Sales and Operations Planning
Demand Management Response Management Mfg Network Planning
Supply Chain Execution
Breakthrough
SAP Advanced Planning and Optimization:
• User Experience
•SAP APO w/ SAP HANA: focus on Supply Chain Analytics,
including Supply Chain
Performance Management
SAP Supply Network Collaboration •Customer Connection Project with focus on functional
and usability enhancements
SAP Response Management (ICON)
•Improved integration into SAP Business Suite SAP Enterprise Inventory Optimization (SmartOps)
•New analytical application for Inventory Management
© 2012 SAP AG. All rights reserved.
•Highly collaborative and analytical process, leveraging SAP Streamwork for collaboration and communication (On-Device)
•Built on SAP HANA (Cloud)
SAP Demand Signal
Management: •Manages massive data volumes from POS, Market Research and
Social Networks by leveraging the Cloud B2B Network, SAP
Information Interchange
(Crossgate) •Built on SAP HANA
SAP Transportation Management •Most comprehensive Transportation solution for all Industries (Shippers and Service Providers), leveraging the Cloud B2B Network, SAP Information Interchange (Crossgate) for Tendering
SAP Global Batch Tractability
•Supports company-wide traceability, root cause analysis and recalls across the network SAP Extended Warehouse Management
•Focus on TCO, Retail and new applications for Door Appointment Scheduling and Labor Mgmt 14
more innovation with SAP supply chain management
Evolution
SAP Sales & Operations Planning
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summary of icon-scm planning capabilities
Priority Manager User workbench to maintain flexible demand priority rules
Able to set rules to ensure previous commitments are met first
“Smart Allocation” Planning
Proprietary demand-driven planning logic that improves supply utilisation while always respecting demand priorities
Proposes supply planned orders that are in sync to constrained demand
Utilises substitute parts and alternative suppliers where beneficial
CTO Scheduling Plans multi-line orders as ship complete or partial deliveries
Fast Performance Plans large and complex environments in just a few minutes
What-if and Analysis Provides full pegging visibility, reporting and what-if planning scenarios
Integrates to Execution Customer commitments may be integrated to execution systems
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icon-scm customer list
Andy Robertson, Sales Director EMEA [email protected], +44 (7530) 401775 www.icon-scm.com
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“icon-scm has provided Hewlett Packard exceptional order commitment and supply planning capabilities that have enabled real competitive advantages while simplifying our processes”
Tony Prophet
Senior Vice President, HP World-Wide Personnel Systems Group Supply Chain
Key Metrics
$40B+ of business supported
On-time deliveries up 30%
Productivity up 50%
Response time down 75%
HP realises value with icon-scm
Andy Robertson, Sales Director EMEA [email protected], +44 (7530) 401775 www.icon-scm.com
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“We’re now gaining new business based on our ability to accurately and quickly commit delivery dates and then deliver on them”
Theresa Ende
Vice President of Supply Chain, JDSU
Key Metrics
Productivity up 100%
Response time down 50%
Capture 2% more revenue / margin
JDSU realises value with icon-scm
Andy Robertson, Sales Director EMEA [email protected], +44 (7530) 401775 www.icon-scm.com
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“icon-scp solution dramatically accelerates the decision process and gives us the insight we need to make smarter business decisions”
Ed Tymick
Director of Supply Chain operations, Tellabs
Key Metrics
E&O down 8%
Response time down 75%
Capture 2% more revenue / margin
Tellabs realises value with icon-scm
Andy Robertson, Sales Director EMEA [email protected], +44 (7530) 401775 www.icon-scm.com
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Successful roll-out across EMEA icon-scm
Key Metrics
To be released
Canon realises value with icon-scm
Andy Robertson, Sales Director EMEA [email protected], +44 (7530) 401775 www.icon-scm.com
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Project outcomes
Enabler Business Challenges Results
Commit
with
confidence
• Volatility – Customers expect responsiveness
• Complexity – Consider all dependencies
• Instability – Respect previous commitments
• Deliver reliable customer service
• Increase revenue capture
• Reduce inventory, planning time and
effort
Prioritize
for
profit
• Timing – Short-term opportunities vs. long-term
commitments
• Customers – Balancing competing customer
expectations
• Market – Grow emerging vs. protect
established
• Product – New launches vs. existing portfolio
• Proactively manage cost to serve
• Increase pocket margin through
visibility of impact and scenarios with
predictability
• Manage segmentation while protecting
future commitments
Adapt
with
agility
• Events – Slow response to unexpected change
• Entities – Disparate processes and
organizations
• Decisions – Tactical actions misaligned with
strategy
• Adapt instantly to changing market
conditions
• Integrate and synchronize business
communities
• Ensure that consistent business
strategy defines course of action
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tangible business impact
Improved customer satisfaction
5-30% increase in on-time deliveries
30-70% reduction in late orders
Increased productivity
30%+ increase in planner productivity
75%+ reduction in planner effort
Additional sales opportunities
2-5% increase in additional revenue capture
Reduced waste
10-20% decrease in expediting costs
Lower inventories
10-40% reduction in overall inventory
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contact
Andy Robertson
Sales Director EMEA
+44 (7530) 401775
Europe
Karlsruhe, Germany
+49 721 79008
North America
San Jose, CA
+1 408 899 7643
www.icon-scm.com