7/29/2019 Encuentro #TICyPymes
1/15
#TICyPymes#TICyPymes
Informe Tweet Category
Fundacin Telefnica
Date: 03/12/2013
Analysis of the session '#TICyPymes' created with Tweet Category
7/29/2019 Encuentro #TICyPymes
2/15
Session #TICyPymes
Statistics
Potential impact
Potential reach
Categories
Category Total
tweets
% Original
Tweets
RT Users
Links 46 36 17 29 23
Francisco Marin 38 30 25 13 16
Ramon Diez 12 9 8 4 6
Otros 9 7 5 4 4
Pictures 9 7 7 2 3
Fernando Andres 6 5 5 1 4
Replies 4 3 4 0 4
Mariano Baratech 2 2 2 0 1
Rest of categories 1 1 1 0 1
Charts
num.tweets
time
7
11:3512 mar
1
12:49
1
14:04
2
15:19
0
16:34
55
17:48
47
19:03
12
20:18
1
21:33
num.users
num.followers
1
0-50
1
50-100
5
100-150
4
150-200
2
200-250
3
250-300
3
300-400
1
400-500
3
500-750
5
750-1000
1
1000-1500
4
1500-5000
2
5000-10000
2
>10000
num.tweets
per user
num. users
251
32
33
14
05
5>5
Most Active Users
tweets
followers
tweets
followers
tweets
followers
tweets
followers
tweets
followers
tweets
followers
tweets
followers
Analysis of the session '#TICyPymes' created with Tweet Category
7/29/2019 Encuentro #TICyPymes
3/15
Links
Francisco Marin
Links
Francisco Marin
Links
Francisco Marin
Francisco Marin
Links
Links
Francisco Marin
Charts
Category Total
tweets
% Original
Tweets
RT Users Impressions Potential Reach Tweets/
User
Followers/
User
Links 46 36 17 29 23 181.891 85.864 2,0 3.733Francisco Marin 38 30 25 13 16 172.425 83.309 2,4 5.206
Ramon Diez 12 9 8 4 6 87.053 35.113 2,0 5.852
Otros 9 7 5 4 4 49.629 33.487 2,2 8.371
Pictures 9 7 7 2 3 4.780 1.212 3,0 404
Fernando Andres 6 5 5 1 4 34.516 33.528 1,5 8.382
Replies 4 3 4 0 4 1.631 1.631 1,0 407
Mariano Baratech 2 2 2 0 1 9.700 4.850 2,0 4.850
Checkins 1 1 1 0 1 247 247 1,0 247
Analysis of the session '#TICyPymes' created with Tweet Category
7/29/2019 Encuentro #TICyPymes
4/15
4,6 3,4 14.645
EspacioFTef
26tweets
BeSoftwareBSW
25tweets
jmvass
14tweets
tweets
tweets
prnoticias
42.007followers
fundacionTef
27.689followers
senormunoz
7.899followers
followers
followers
fundacionTef
304.587impressions
EspacioFTef
126.100impressions
prnoticias
42.007impressions
impressions
impressions
BeSoftwareBSW
6num. categories
EspacioFTef
6num. categories
jmvass
6num. categories
num. categories
num. categories
BeSoftwareBSW
13num. of RTs
jmvass
9num. of RTs
fundacionTef
3num. of RTs
num. of RTs
num. of RTs
EspacioFTef
24original tweets
BeSoftwareBSW
12original tweets
fundacionTef
8original tweets
original tweets
original tweets
3655
0Very low
0 to 10
followers
1
Low
10 to 50
followers
10
Medium-low
50 to 200
followers
9
Medium
200 to 500
followers
8
Medium-high
500 to 1000
followers
5
High
1000 to 5000
followers
4
Very high
>5000
followers
Analysis of the session '#TICyPymes' created with Tweet Category
7/29/2019 Encuentro #TICyPymes
5/15Analysis of the session '#TICyPymes' created with Tweet Category
EspacioFTef
26
BeSoftwareBSW
25
jmvass14
fundacionTef
11
elena_mblanco
7
martatoran
4
c_gavara
3
renataro87
3
v_arribas3
FquintanaSe
2
NormaDra
2
mpalomacuenca
2
AvanteTIC
1
BCNJournal
1
Brizeidaher
1
Ebrosa
1
MoreRomNacho
1
Norma_cookie
1
Parainnovar
1
PwC_Spain
1
SolSolSolillo
1
TweetCategoryDT
1
anaporras77
1
elsegnor3
1
esthervidegain
1
isaac4_b
1
lalviarez
1
marlonm131
meia30
1
movistar_bcs
1
prnoticias
1
rafamontoya
1
senormunoz
1
sparkbeats1
tudimartinv
1
vila_manu
1
xpressart_es
1
7/29/2019 Encuentro #TICyPymes
6/15Analysis of the session '#TICyPymes' created with Tweet Category
@martatoranMarta Torn
Ramn Dez de Rivera en #TICyPymes -> Cambiar el mundo,espritu de garaje y nadar con la ola
Cat.: Ramon Diez @EspacioFTefEspacio FT - Madrid
"Emprender es: cambiar el mundo, controlar los costes y el conceptode garaje en el que comenzar tu empresa" Ramn Dez #TICyPymes
Cat.: Ramon Diez
@BeSoftwareBSWBesoftware BSW
En Espaa el 99% del tejido empresarial son #Pymes y de las cualesdependen el 60% de los asalariados #TICyPymes
Cat.: Otros @renataro87Renata Tavara
JFM: Para la revolucin digital se necesita cambios en la educacin,una plana de estudios mezclando entre lo antiguo y lo nuevo#TICyPymes
Cat.: Otros
@EspacioFTefEspacio FT - Madrid
"En EE.UU. un emprendedor busca financiacin en la gente mscercana, aqu hay que tener ese concepto" @MarianoBaratech#TICyPymes
Cat.: Mariano Baratech @fundacionTefFundacin Telefnica
"Espaa es uno de los pases donde ms se ha notado la intervencindel #smartphone" Francisco Marn en el @espacioFTef #TICyPymes
Cat.: Francisco Marin
@c_gavaraCarmen Gavara
'Debemos crear nuevos mecanismos de formacin y aprendizaje parasacarle partido a la Revolucin Digital' Fco. Marn #TICyPymes
Cat.: Francisco Marin @EspacioFTefEspacio FT - Madrid
"No hay duda que en nuestro pas estamos viviendo una destruccindel tejido empresarial" Francisco Marn en #TICyPymes
Cat.: Francisco Marin
@EspacioFTefEspacio FT - Madrid
"Hay que vender como equipo, es un pilar fundamental para unaempresa orientada al cliente" Fernando Andrs de @salesforce#TICyPymes
Cat.: Fernando Andres
7/29/2019 Encuentro #TICyPymes
7/15
Annexes
7/29/2019 Encuentro #TICyPymes
8/15Analysis of the session '#TICyPymes' created with Tweet Category
Category
Francisco MarinTweets durante la ponencia de Francisco Marn
25 16 13 83.309 172.425 1,6tweets users retweets potential reach potential
impact
tweets / user
Most Active
Users
1.BeSoftwareBSW2.EspacioFTef
3.elena_mblanco4. fundacionTef5. jmvass
Tweets from this category
@EspacioFTefEspacio FT - Madrid
"No hay duda que en nuestro pas estamos viviendo una destruccindel tejido empresarial" Francisco Marn en #TICyPymes
@elena_mblancoElena Morales
"Es necesario e imprescindible crear nuevas empresas, nuevo tejidoempresarial" Fco. Marin en #TICyPymes en la @fundacionTef
@fundacionTefFundacin Telefnica
"Lo digital afecta de forma transversal a la sociedad de hoy en da"Francisco Marn en el @espacioFTef #TICyPymes
@BeSoftwareBSWBesoftware BSW
Francisco Marn en #TICyPymes lo digital altera y revoluciona losprecios de los mercados.
@EspacioFTefEspacio FT - Madrid
"Fabriques lo que fabriques, Internet est cambiando la forma derelacionarte con tu consumidor" Francisco Marn en #TICyPymes
@elena_mblancoElena Morales
"Internet ha cambiado la comercializacin y eso debe entenderlo laempresa y el vendedor de zapatos" Fco. Marin en @fundacionTef#TICyPymes
@BeSoftwareBSWBesoftware BSW
Francisco Marn en #TICyPymes detrs de las apps empieza a estar
cualquier producto que ponemos en el mercado.
@c_gavaraCarmen Gavara
'Internet es el Bazar Mundial, y esto deben entenderlo todas las
empresas', Francisco Marn #TICyPymes
@BeSoftwareBSWBesoftware BSW
Francisco Marn en #TICyPymes el nivel de los lenguajes deprogramacin ha evolucionado de forma espectacular reduciendocostes
@EspacioFTefEspacio FT - Madrid
"El camino de la banda ancha esta lleno de obstculos pero esineludible" Francisco Marn #TICyPymes
@EspacioFTefEspacio FT - Madrid
Francisco Marn propone innovar en herramientas para gestionar lapropiedad intelectual #TICyPymes
@elena_mblancoElena Morales
"Con la revolucin TIC tambin vienen problemas de seguridad perohabr un avance en la estandarizacin en breve" Francisco Marn#TICyPymes
@elena_mblancoElena Morales
"La revolucin digital se lo pone fcil a los emprendedores pero hay unenemigo: lo gratis" Francisco Marn en #TICyPymes
@NormaDraNorma Dragoevich
Las TIC permiten lanzar PYMES de forma mucho ms econmica queantes. Pero tiene un lado Negativo: la gratuidad Fco Marn en#TICyPymes
@NormaDraNorma Dragoevich
Estoy hasta las narices de emprendedores: Hablemos deempresarios. Francisco Marn, de Future Plus en #TICyPymes
@BeSoftwareBSWBesoftware BSW
Francisco Marn en #TICyPymes hay que pasar rpidamente delemprendimiento a SER EMPRESARIO CON MAYSCULA!!!!
7/29/2019 Encuentro #TICyPymes
9/15Analysis of the session '#TICyPymes' created with Tweet Category
@fundacionTefFundacin Telefnica
"El emprendimiento ha de ser rpido para convertirse en empresario"Francisco Marn #TICyPymes @EspacioFTef
@elena_mblancoElena Morales
"No te lo plantees solo, rodeate de un buen equipo y preparate parasudar, para sufrir"Francisco Marn en #TICyPymes
@EspacioFTefEspacio FT - Madrid
"Hay que proteger lo privado y garantizar lo pblico" Francisco Marn#TICyPymes
@martatoranMarta Torn
#TICyPymes Ser revolucionarios en la forma de ensear y aprender...Francisco Marn
@c_gavaraCarmen Gavara
'Debemos crear nuevos mecanismos de formacin y aprendizaje parasacarle partido a la Revolucin Digital' Fco. Marn #TICyPymes
@lalviarezLiliana Alvirez C
"@EspacioFTef: "Hay que proteger lo privado y garantizar lo pblico"Francisco Marn #TICyPymes"
@EspacioFTefEspacio FT - Madrid
"La gente an desconfa del #eCommerce por culpa de los piratasinformticos" Francisco Marn #TICyPymes
@isaac4_bIsaac
"La gente an desconfa del #eCommerce por culpa de los piratasinformticos" Francisco Marn #TICyPymes
@fundacionTefFundacin Telefnica
"Espaa es uno de los pases donde ms se ha notado la intervencindel #smartphone" Francisco Marn en el @espacioFTef #TICyPymes
7/29/2019 Encuentro #TICyPymes
10/15Analysis of the session '#TICyPymes' created with Tweet Category
Category
Ramon DiezTweets durante la ponencia de Ramn Dez
8 6 4 35.113 87.053 1,3tweets users retweets potential reach potential
impact
tweets / user
Most Active
Users
1.EspacioFTef2. fundacionTef
3.BeSoftwareBSW4.MoreRomNacho5. jmvass
Tweets from this category
@EspacioFTefEspacio FT - Madrid
Ramn Dez nos presenta una nueva forma de hacer la compra con elproyecto @Delcampoacasa #TICyPymes
@EspacioFTefEspacio FT - Madrid
"Emprender es: cambiar el mundo, controlar los costes y el conceptode garaje en el que comenzar tu empresa" Ramn Dez #TICyPymes
@martatoranMarta Torn
Ramn Dez de Rivera en #TICyPymes -> Cambiar el mundo,espritu de garaje y nadar con la ola
@EspacioFTefEspacio FT - Madrid
"El mal uso de los #smartphone es uno de los mayores riesgos a losque estamos expuestos" Andrs Diego de @PwC_Spain #TICyPymes
@EspacioFTefEspacio FT - Madrid
"La tecnologa nos ayuda pero hay que saber los riesgos. Lo primeroes concienciacin" Andrs Diego @PwC_Spain #TICyPymes
@EspacioFTefEspacio FT - Madrid
"#Facebook esta introduciendo informacin con calzador" AndrsDiego de @PwC_Spain #TICyPymes
@fundacionTefFundacin Telefnica
"Empieza por el mercado local y despus ya te comers China"
Ramn Dez de @Delcampoacasa #TICyPymes
@EspacioFTefEspacio FT - Madrid
"Las #rrss pueden ayudar al emprendimiento, pero la base es la
formacin" Andrs Diego de @PwC_Spain #TICyPymes
7/29/2019 Encuentro #TICyPymes
11/15Analysis of the session '#TICyPymes' created with Tweet Category
Category
Fernando AndresTweets durante la ponencia de Fernando Andrs
5 4 1 33.528 34.516 1,2tweets users retweets potential reach potential
impact
tweets / user
Most Active
Users
1.BeSoftwareBSW2. jmvass
3.EspacioFTef4. fundacionTef
Tweets from this category
@fundacionTefFundacin Telefnica
"Sus clientes estn conectados, y su empresa?" Fernndo Andrs de@salesforce #TICyPymes
@EspacioFTefEspacio FT - Madrid
"Hay que vender como equipo, es un pilar fundamental para unaempresa orientada al cliente" Fernando Andrs de @salesforce#TICyPymes
@jmvassJose Maria Vassallo
@EspacioFT Fernando de Andrs #TICyPymes el modelo de#cloudcomputing permite integrar diferentes soluciones de software.
@BeSoftwareBSWBesoftware BSW
@EspacioFT Fernando de Andrs de @salesforce #TICyPymes elmodelo de #cloudcomputing permite integrar diferentes soluciones desoftware.
@jmvassJose Maria Vassallo
@EspacioFT Fernando de Andrs de @salesforce #TICyPymes#cloudcomputing reduce costes se mejora la agilidad la productividad
7/29/2019 Encuentro #TICyPymes
12/15Analysis of the session '#TICyPymes' created with Tweet Category
Category
Mariano BaratechTweets durante la ponencia de Mariano Barachet
2 1 0 4.850 9.700 2,0tweets users retweets potential reach potential
impact
tweets / user
Most Active
Users
1.EspacioFTef
Tweets from this category
@EspacioFTefEspacio FT - Madrid
.@MarianoBaratech de @elogo nos presenta #Community, lacomunicacin a otro nivel tecnolgico #TICyPymes
@EspacioFTefEspacio FT - Madrid
"En EE.UU. un emprendedor busca financiacin en la gente mscercana, aqu hay que tener ese concepto" @MarianoBaratech#TICyPymes
7/29/2019 Encuentro #TICyPymes
13/15
Glossary
7/29/2019 Encuentro #TICyPymes
14/15Analysis of the session '#TICyPymes' created with Tweet Category
Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session.
Statistics
Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, abreakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations(tweets as part of a conversation between several users), check-ins and photos.
- Number of users: Total number of users who participated in the session using the given hashtag. It also includes userswho only sent RTs.- Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen thehashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number iscalculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results.Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be150 which would make a total of 350 impressions of the session.- Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by thehashtag. This number is calculated by adding all the followers of each user who participated in the session. Using theprevious example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because noteveryone may have seen the hashtag and users can have other users in common.- Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculatedby dividing the number of tweets between the number of users who have participated. RTs included.- Average followers per user: the average number of followers that users of the session have. This figure indicates howinfluential are the participants in our session. Given that the average number of followers that a Twitter user has is about250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum offollowers by the number of users who have participated.- Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'.'Tweets' are the ones containing only text.
ChaRTs
There are different types of graphs in the report Tweet Category:
Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweetand draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the mostor the least.
Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find thetotal number of users and on the horizontal one, the number of followers of those users. As we move to the right part of thegraph you will see the users who have a greater number of followers and therefore influence. The higher the columns on theright, the higher influence of your users.
User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and thehorizontal one the number of users who have participated.
Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.
Rankings of categories:
This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note thatalthough a category may have a greater number of tweets that another one, it could have a minor number of impressions(lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets andnumber of RTs.
7/29/2019 Encuentro #TICyPymes
15/15
ChaRTs:
Impact by category: This graph shows which category has the highest number of impressions and therefore the highestimpact. Tweets by category Chart: This chart shows which category has the highest number of total tweets. Users by category Chart: This chart shows which category has the highest number of users.
Table of categories:
This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of thesession but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It isworth taking a second to consider this table as very interesting conclusions can be obtained from it.
Page 3: User Rankings
Tweet Category offers different kinds of user rankings:
Most active users: the ones who tweeted the most using the hashtag. RTs included. Most popular users: the ones who have the highest number of followers in the session.
Users with the highest impact: the ones who generated the highest number of impressions. Most participative users: the ones who participated in more categories. Most retweeter users: the ones who sent the highest number of RTs. Most original users: the ones who sent the highest number of original tweets (No RTs).