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a story of innovation for sustainable buildings ByPhilippeALAMY,[email protected]
Who are we?
2
21/05/2014 HPC-SA / EDF R&D
à 3associatedmanagersà experiencedwithSMEandR&Dà Expertsinraytracingandsimula<onà ExpertsinBIM(BuildingInforma<on
Modeling)
formerly
The Challenge
Set up and disseminate a next generation software for sustainable design in AEC (Architecture Engineering and Construction) à Architects first àMake them collaborate with engineers à Towards the nearly zero energy building (NZEB)
in Europe (meet European H2020 challenge) à Meet national regulations (France first) à Explore worldwide market (Europe first)
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Anew3DsoCwareforsustainable
design
STEP#1: the idea (2007)
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STEP#1: the idea!
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Tosucceedweneed:à tobethefastestonthemarketà Tojumphigherthantheothers:disrup<veinnova<on
à Toaddressthelargestmarket:FRANCEtheEUROPE,then…NorthAmerica!
The concept: design and decision support software
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The concept: holistic design and decision support software named « ArchiWIZARD » (2009)
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How to make it?
SO MANY ISSUES! SO MANY OBSTACLES for innovation à Address architects… but they don’t want to
“calculate” Sketch, design and project management: keep that position!
à Address engineers but they are reticent about new solutions
Energy calculation, customized process and calculation (expert mode)
à Make them work together round the table New kind of friendly interfaces and “serious game” thinking
à Keep them connected to our solution Develop and connect plugins to the main CAD solutions
(AutoCAD, Sketchup, …)
à Fit with national regulations Heavy, complex, national, updating every 4/5 years
à Find the right business model Techno push vs regulation + visionary pull
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The « S » curve of our innovation
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CASHFLOW
Time
SalesValue
EarlyadoptersEarlymajority
LatemajorityHugetechnical+marke<ngefforts
Publicfunding Investors
USERSAdop<on(expected)
2009 2012 2014
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Technicalissue#1:newkindofsimula5on,takingtheBIMwave
- Zone dimensions: 6.5 x 7.5 x 2.5m / 121.8m3 / 48.75m²
- Envelope - Walls: 17cm insulation / 15cm
concrete - Ceiling: 40cm insulation - Floor: 16cm concrete / 20cm
insulation - Heating setpoint: 19°C - Windows surfaces (m² - Fraction of wall
surface), South: 18.75m² - 39.5%, East: 0.46m² - 2.8%, North: 0.59m²-3.1%, West: 2.5m² - 15.3%
- 5 external surfaces / 1 adjacent zone
3D geometric model
Thermal BIM model
Real building to 3D model
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Technicalissue#2:full5meSIMULATION/WhatifAnalysis
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Runenergysimula<on
Technicalissue#2:full5meSIMULATION/WhatifAnalysis
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Marke5ngbreakdown:disrup5onthroughuser’sinterfaces
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Marke5ngbreakdown:disrup5onthroughuser’sinterfaces
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Marke5ngbreakdown:disrup5onthroughuser’sinterfaces
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Marke5ngbreakdown:disrup5onthroughuser’sinterfaces
« S » curve remains flat
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CASHFLOW
Time
SalesValue
Earlymajorityàminority
Latemajority
Publicfunding Investors
USERSAdop<on(expected)
2009 2012 2014 2015
How to solve time to market?
● Sustainable design is assimilated to more heavy constraints for the professionals
● Longer Time (10 years!) to reach a diffuse Market (80%î) ● Very big construction companies are leaders 20%ì)
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à Dedicatedbusinesslineforbigplayersà SupportEduca<onalNetwork(partnership,
EDUsoCware)ü Integratena:onalprograms
à IntegrateEuropeanCommunityinnova<onprograms(H2020/Nearlyzeroenergybuilding)
à Buildnewkindofconsor<umwithdesignersthemselves
NEW MARKET opportunities
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Totakeoverthisnewmarket,werealizedthatourvaluechainmaybefirstwiththemanufacturersandtheirrela:onshipwithprojectdesigners
• B2Bà€€€• R&Dsupport• Newwayforproductsprescrip<on
• Dynamicconfiguratorslinkedtodynamicdesignprocess
Slatblinds
NEW MARKET opportunities à Business Model for big players
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OEMsoCwareforMANUFACTURERSbasedonthecoretechnology
NEW MARKET opportunities à European Innovation programs
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ECsupportsinnova<onandexpectsnewbusinessmodelstowardssustainabilityopenmarket
ProjectBIPV:solarintegra5onintobuildingskinfromthe1stdesign
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Thank you Gracias
ByPhilippeALAMY,associatedirectorandfounderphilippe.alamy@enerbim.comwww.enerbim.com(underconstruc:on)