Engagement Strategy Template
Engagement Strategy
Future of the Finley Sale Yards
May 2020
Appendix "T"
Engagement Strategy Template
Contents Introduction ........................................................................................................................................ 3
Extent of Community Engagement ..................................................................................................... 4
Key Messages ...................................................................................................................................... 4
Action Plan .......................................................................................................................................... 5
Engagement Tools ............................................................................................................................... 7
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Engagement Strategy Template
Introduction The Stakeholder Engagement Strategy – for the Future of the Finley Sale Yards has been developed
to identify the relevant stakeholders and stakeholder groups that will be engaged.
This Strategy and action plan has been developed with reference to the following:
1. Berrigan Shire Council Delivery Program 2017 – 2021 2. Berrigan Shire Council’s Strategic Risk Management Plan 3. Berrigan Shire Council’s Risk Management Policy and Framework 4. Work Health and Safety Act 2011 (NSW) 5. Work Health and Safety Regulations 2011 (NSW) 6. Financial Strategy 2016 7. Reports to Ordinary Council Meetings February 2019, August 2019, December 2019 and
March 2020 8. Risk Assessment – Finley Sale Yards May 2020 9. Economic (Jobs) Impact Assessment – Closure Finley Sale Yards 10. Community Engagement Framework and Community Participation Plan 2019
This engagement strategy identifies
a) The extent of Community Engagement b) Key Messages c) How each stakeholder group will be engaged; and d) Responsibility for implementation of the Future of the Finley Sale Yards Engagement
Strategy.
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Engagement Strategy Template
Extent of Community Engagement
Extent of Community Engagement
Indicative Tools for Engagement
Risk Assessment: Impact Local / Whole of
Shire
Steps for Community Engagement
Inform: Sharing the best available information
Briefings, Fact Sheets, Council Website, Media campaigns, Displays in Shop fronts, libraries etc
Level A: High Impact: Whole of Shire / Regional
1. Identify likely stakeholders
2. Plan and gather best available information and resources
3. Share information with stakeholders
4. Work effectively together
5. Feedback the results of engagement
6. Monitor and evaluate the process
Consult: Exploring options and preferences
Web based consultation, Interviews, Surveys, Public meetings, Focus Groups
Level B High impact: Local area or specific community / user group
Involve: Inclusion of ideas in the decision making
Workshops ‘Community Conversations’ Interviews with Stakeholders
Level C Lower Impact: Whole of Shire
Collaborate: Sharing responsibility either for decision making or service delivery
Community Advisory Groups Participative Decision-making Forums Inter-agency partnerships / consortiums
Level D Lower Impact: Local area or specific community / user group
Key Messages Effective immediately, the Council will close the Finley Saleyards.
The Finley Sale Yards, despite the efforts of the Council and the operator Scanclear, are outdated
and are judged by the Council, the users of the facility and SafeWork NSW as unsafe and not fit for
purpose.
Industry change and the development of Regional-scale Sale Yards has created market conditions
where further investment by Council ratepayers is not financially viable nor sustainable.
The Finley Sale Yards are a Council business; hence, the Council has no plans to upgrade or reopen
the Finley Sale Yards due to the lack of a business case for its upgrade or reopening.
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Engagement Strategy Template
Action Plan
Stakeholder Key issues, concerns, perspective
How or do we need to we engage them?
When will we engage them?
Responsibility
Shire Councillors
Liability and Risk – the Council is obligated to ensure that its facilities are safe and fit for purpose Financial Impact – The Finley Sale Yards are a Council business – the Council’s Financial Strategy notes that the Council will seek to achieve a return or minimise rate payer subsidy on Council business Economic Impact – Jobs - Modelling suggests that the Sale Yards
Why is this important Reputational, Financial and Criminal Negligence Risk to the Council and Council Officers is posed by the continued operation of the Sale Yards Key Message is… The Finley Saleyards will be closed. Secondary Messages The Finley Sale Yards, despite the efforts of the Council and the operator Scanclear, are outdated and are judged by the Council, the users of the facility and SafeWork NSW as unsafe and not fit for purpose. Industry change and the development of Regional-scale Sale Yards has created market conditions where further investment by Council ratepayers is not financially
Meeting Council Meeting
General Manager Enterprise Risk Manager
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Engagement Strategy Template
Stakeholder Key issues, concerns, perspective
How or do we need to we engage them?
When will we engage them?
Responsibility
viable nor sustainable. The Finley Sale Yards are a Council business; hence, the Council has no plans to upgrade or reopen the Finley Sale Yards.
Scanclear Liability and Risk – the Lessee is obligated to ensure that the facilities it uses are safe and fit for purpose Financial Impact – The Finley Sale Yards generate income for the Lessee – Economic Impact – Jobs - Modelling suggests that the closure of the Sale Yards will result in the loss of 4 local jobs
Why is this important Reputational, Financial and Criminal Negligence Risk to Scanclear is posed by the continued operation of the Sale Yards
In accordance with the terms and conditions of lease formal and written advice of the decision to close
General Manager Director Corporate Services
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Engagement Strategy Template
Stakeholder Key issues, concerns, perspective
How or do we need to we engage them?
When will we engage them?
Responsibility
Residents Residents / business in the Berrigan Shire have based on their experience and interests diverse opinions. Consensus or majority view is not necessarily possible or likely.
Media Release Community Information Campaign
Within one week of the formal closure and advice to the Lessee Or within 24-hours should the Lessee advise customers, stock and station agents, transport operators of the Closure
SSPC Admin Officer – Communications Assets & Operations Manager SSPC Admin Officer – Communications
Finley Chamber of Commerce
Objections to the loss of a local business and
jobs
Embargoed Copy of Media Release
Within 3 working days of the formal closure and advice
to the Lessee
General Manager
EIDL
Engagement Tools
1) Media Release: Announcing the Closure of the Finley Sale Yards
2) Publication of Media Release on the Council Website
3) Possible Letter Box Drop all households in Berrigan Shire of Q & A information
Finley Only: Possible Letter Box Drop – Briefing Future of the Finley Sale Yards or Closure of the
Finley Sale Yards
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Engagement Strategy Template
Possible Finley community briefing in a brochure format will present information about the following
a) Current Situation a. WorkSafe Notification b. Works Required c. Council’s Role d. Operator’s Role / Lessee e. Stock and Sale Yard Industry Restructure f. Economic Value – Local Jobs
b) Council’s Position
a. Sale Yards are a Council business – not a community service b. The Sale Yards are liability c. Industry change and the development of Regional scale Sale Yards created market
conditions where further investment by Council is not financially sustainable – hence, the Council will work with affected stakeholders re: the Closure of the Finley Saleyards
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