Engagement Strategies:
The Next Generation
How your nonprofit can live long and prosper
Sponsored by: Abila
Presented by: Votility & 19 Oaks #engageTNG
Carole Mahoney Sales & Marketing Consultant
linkedin.com/in/carolemahoney
Brent WillisCEO, Votility, Inc.
linkedin.com/in/brentwillis
Presenters
Social
@Votility
@Abila
@icarolemahoney
Attention
TV, Radio, Print Ads
Brochures
Pamphlets
Billboards
Cold Calling
Events
Tradeshows
Advertising
#engageTNG
#engageTNG
Influence
Social Media
Content
Events
Advocacy
“People influence people. Nothing influences people more than a
recommendation from a trusted friend. A trusted referral influences people more than
the best broadcast message. A trusted referral is the Holy Grail of advertising.”
- Mark Zuckerberg, Facebook
Grassroots
#engageTNG
Opportunity
People who engage in grassroots advocacy are
more likely to donate, renew membership
automatically & recruit others to your cause.
Tools
#engageTNG
Get Found
#engageTNG
“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.”
— Pierre Omidyar, eBay
Content Marketing
Global Reach
Automated
Convert
#engageTNG
Supporters into advocates
Advocates to donors
Donors to members
Start with the end in mind.
Analyze
Landing page views
Shares
Revenue raised
Advocacy actions taken
Consensus
#engageTNG
Legislators
Board members
Staff
Members
Constituents
Value
#engageTNG
Passion and purpose.
Increase
benefits while
decreasing
the costs
required to
provide
benefits
Focus
#engageTNG
Customize
Mobilize
Manage
Strategy
Right person. Right time. Right message.
Development
Goals
Profiles
Clear calls-to-action
Content assets
Communication channels
Development
#engageTNG
Implementation
#engageTNG
IPCR screen shots
Integrated Technology
#engageTNG
• Was the goal met?
• Which campaigns contributed the most?
• Who was most engaged?
Measurement
#engageTNG
Action
#engageTNG
• What happened?
• Why?
• What’s next?
• Download the
Essential Guide to
Nonprofit
Fundraising
• Request a 30
minute consultation
• Request a Votility
demo
Next Steps
Thank You
#engageTNG
