© 2016 Enroll America | StateOfEnrollment.org
Cheryl O’Donnell, Regional Director, State Assistance | 05.13.16
Engaging Employers: Enrolling
Uninsured Workers & Families
© 2016 Enroll America | StateOfEnrollment.org
• What steps do you need to take
to prepare for employer
engagement?
• How do you build your employer-
partner network?
• How can you engage employers
and employees throughout the
year?
• How can you expand your
employer partnership to serve
the community at-large?
OBJECTIVES
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PREPARING FOR EMPLOYER
ENGAGEMENT
Rob Rumrill
Family and Intercultural Resource Center
Silverthorne, CO
3
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• Ability to provide basic needs
and obtain financial
independence
• Access to healthcare and
mental health services
• Social networks and friends
• Strong parenting skills and the
ability to spend quality time
with family
• Ability to set and achieve goals
• Feel safe and part of the
community
• Families United
• Healthy Families
• Community Support
• Summit Thrift and Treasure
FAMILY & INTERCULTURAL RESOURCE
CENTER
4
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Know the Company
DOING YOUR RESEARCH
• Know the major economies
in your area
• Know the major employers
in those economies
• Learn who the best
contact at the company
• Know insurance options
available for specific
companies you want to
work with
• Know the populations the
business hires and learn
about their enrollment
stats
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• Create a timeline for the
company with their
important dates and
periods
• Add your important dates
and periods
• Add times of year when
to make requests
BUILDING TIMELINES
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• Make sure your request is
outside of the company’s
busy period(s)
• Ask to meet and discuss
how you can support the
company in ensuring all
their employees have
health insurance coverage
• Tell them you are reaching
out to them because they
are a major employer
• Make sure they are aware
your service does not cost
money
• Be flexible
REQUESTING A MEETING
VS.
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• Prepare an open format discussion
• Ask questions about health insurance
CREATING BUY-IN DURING MEETINGS
• What does health insurance
enrollment look like in your
state today?
• What about in your county?
• What did insurance
enrollment look like before
the ACA?
• What are some of the
highest uninsured rates in
your area?
• Ask how this information fit with their
company
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Large Request
• Meeting with staff
or managers to
discuss health
insurance options
available
• Asking to speak
during new hire
orientation
• Scheduling
another meeting
during Special
Enrollment Periods
• What else?
MULTIPLE TIERS OF REQUESTS
Average Request
• Insurance
information in new
hire packets
• Human Resources
refer people to
your services
• Follow up meeting
after open
enrollment to
discuss trends
• What else?
Small Request
• Human resources
refer people to
your services
• Putting insurance
information up in
the break room
• What else?
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• Establishing a strong
relationship will not
happen over night
• There is still political
stigma related to the
ACA
• Getting employers to
follow through with
follow-up meeting
• Be ready to adjusting
on the fly
A LESSON LEARNED IS A LESSON LEARNED
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BUILDING YOUR EMPLOYER
NETWORK
Kate Conn
Cox Health
Branson, MO
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• CoxHealth is a non-profit
hospital system in
Southwest Missouri with
over 10,000 employees.
• Conducts education
programs, outreach events,
and enrollment assistance
outside of hospital walls.
• Primary consumers:
temporary/seasonal
employees, part time
employees and employees
of local small businesses.
COX HEALTH
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Join relevant Associations
• Opportunity to network and
develop relationships
Present ACA Information at
Membership Meetings
• Focus on employer
perspective
• Help to see community
picture
• Medicaid Gap
• Family Glitch
MEMBERSHIPS AND ASSOCIATIONS
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Offer Services Tailored to
Business Needs
• Staff education
• On-site enrollment events
• Flyers for breakrooms and
payroll mailers
SERVICES OFFERED
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THE MISSOURI CAREER CENTER
Connect with Local Businesses
• Going Out of Business
• Undergoing Layoffs
• Terminating Employer Sponsored Health
Plans
Conduct On-Site Enrollment Events
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Hold Regular Office Hours On-Site
• Build relationships with staff and local
organizations
• Establish presence in the community
• Capture transitioning employees
Offer Education Classes
• Educate staff on ACA and our services
• Work with youth program
THE MISSOURI CAREER CENTER
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© 2016 Enroll America | StateOfEnrollment.org17
Challenges
• Business Development
team
• Internal Competition
DIRECT BUSINESS RELATIONSHIPS
Value to the Health
System
• Access to a captured
audience
• Offering services to a
large group
• Broaden awareness
of health system
© 2016 Enroll America | StateOfEnrollment.org
Approach
• Access list of self-pay
patients by employer
• Target employers with
high ER utilizing
employees
• Tailor approach to
specific business
needs
DIRECT BUSINESS RELATIONSHIPS
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KEEPING BUSINESSES
ENGAGED
Ellary L. Bhimji, MBA, MPsy
Riverside County Black Chamber of Commerce
Riverside, CA
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RIVERSIDE COUNTY BLACK CHAMBER OF
COMMERCE
Mission: To identify and
increase economic development
opportunities for African
Americans and other minorities,
inclusive of Veterans.
Core Values:
We Believe,
• That ALL people have the right to access opportunities and
services.
• That ALL cultures have the right to receive information and
services in a culturally sensitive and respectful manner.
• In cooperation and inclusion towards the advancement of
ALL peoples.
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© 2016 Enroll America | StateOfEnrollment.org
Small Business
Growth Rate is
Up
• More
employees
overall
Economy of
Scales
• One pie
• Piece of many
pies
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WHY SMALL BUSINESSES?
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EXPLORING/FILLING EMPLOYER NEEDS
“I know its necessary and
I want my people healthy,
but I don’t like doing it.
“Every meeting I
have to arrange and
attend, reduces the
time I can spend
building business.”
It’s a distraction,
irritation, takes me away
from building my
business.”
I can’t afford an
HR person, and
I don’t want to
be one.”
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© 2016 Enroll America | StateOfEnrollment.org23
• New Members
Meetings:
• Health plan
presentation (how to
use/change)
• Consumers have one-
on-one time with
health plans.
MAINTAINING CONSUMER RELATIONSHIPS
• Follow Up Calls: (two
to three months)
• Have you gotten your
insurance card?
• Have you made your
first appointment?
• Message Changes
• Renewal time is
coming up – schedule
an appointment!
• Are you interested in
making changes?
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• Monthly Meetings
• Using social media to promote
you business
• How to use the US Census to
develop a marketing plan
• E-Blast Updated News
• Business
• RCBCC news
• ACA News
• Major Seminars – Multi Cultural
Biz Fest (collaboration)
• RCBCC
• Hispanic Chamber
• Asian Chamber
• Greater Riverside Chamber
CONTINUOUS EMPLOYER ENGAGMENT
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• Reduced workload
• Compliant with the laws
• Increased time to attend to core
business
• Healthier, more productive workforce
• Employees have point of contact for
their needs
• Employees have consistent coverage
throughout the year
BENEFITS TO THE EMPLOYER
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A SCHOOL DISTRICT-
COMMUNITY PARTNERSHIP
Ed Murphy, Ed.D.
Cartwright School District
Phoenix, AZ
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• Second largest elementary
district in Arizona
• Historic Maryvale – The
American Dream
• 94% Hispanic
• Challenges – poverty,
language barriers, special
needs students
• Bridging the minority
achievement gap
CARTWRIGHT SCHOOL DISTRICT
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• Student Achievement
• Community of Learners
• District advocates,
promotes, and secures
stakeholder rights
• Enrich lives of students
and parents
• District Initiatives
• Breakfast, lunch, dinner
• “You” Program
• Dental Care
MISSION, VISION, VALUES & GOALS
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• Non-benefitted
employees
• Part-time, multiple jobs
• Community members
• Parents and Community
• Information/sign-up
forms distributed to all
students
FACILITATING ENROLLMENT
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• Benefits Coordinator
• Wellness Coordinator
• Full partnership/ Silent
partnership/ User of
facility
USING ASSETS TO HELP THE COMMUNITY
• Importance of facility
• School facility use
policy for non-profits
• Human Resources
Department
© 2016 Enroll America | StateOfEnrollment.org
OUTCOMES
1/24/15 Largest enrollment
event in Arizona – almost
450 families served
Deadline Rush Events:
• Feb. 2015
• Dec. 2015
• Jan. 2016
Broad Coalition
Support:
• navigators
• health centers
• Cognosante
• other CACs
• Rep. Gallego
• HHS
• Surgeon General
Significantly increased healthcare coverage in our community
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Ellary L. Bhimji, MBA, MPsy
Executive Director
Riverside County Black Chamber
of Commerce
Riverside, CA
951.823.0175
Edward L. Murphy, Ed.D.
Assistant Superintendent,
Human Resources
Cartwright School District #83
Phoenix, AZ
623.691.4078
SPEAKER INFORMATION
Rob Rumrill
Community Support Manager
Family and Intercultural
Resource Center
Silverthorne, CO
970.262.3888 ext. 119
Kate Conn
Certified Application Counselor,
Business Connections
Cox Health
Branson, MO
417.988.3173