ENGLISH FINAL ASSIGNMENT
Topic:
Analyses of businesses on
different settings.
Group members:
• Parham Farhadpoor
• Hasan Rubayet
• James Moy Chin Hoong
CHINA HOUSE
• Founded by Narelle McMurtrie
• October 2011
• Contact number: 04-2637299
• Main Products
~ Homemade cakes
• Open daily
~ Mon-Fri 0900am-1200am
~ Sat & Sun 0900am-0100am
Motive(s) for
starting the
business
• To portrait the fusion of heritage & modernity
• Unique for heartening the art culture around Penang
Island
OTHER products or services
sold in CHINA HOUSE• Bar
• Vine Store
• Fine Dining
• Restaurant w/ special signature dish
E.g. Ginger Buds Spaghetti
w/ grilled chicken
OTHER products or services
sold in CHINA HOUSE (Con’t)
• Reading space
• Galleries
• Art Space
- Which named as VIC
The recent development in
CHINA HOUSE
• Upgraded the coffee machine
• Added WI-FI
• Gisela & Marcella Mueller Art & Photography Exhibition
Number of competitors in their
respective geographical market
• The Twelve Cups
• Edelweiss Cafe
• Lighthouse Coffee
• Kopitan Classic
• Rainforest Bakery & Pastry
• TRAFFIC
• Campbell house
• Brix & Baume
Top 3 competitors of CHINA HOUSE
• The Twelve Cups
• Founded in 2012
• 10 minutes walking distance away from CHINA HOUSE
• Main Products
- Crepe Cakes & Coffee
Coffee Affagato
• Lighthouse Coffee
• Founded in 2006
• 10-15 minutes walking distance away from CHINA HOUSE
• Main products
- Coffee & non-coffee based beverages
- Cakes
Top 3 competitors of CHINA HOUSE
Dilmah Tea
• TRAFFIC
• Kitchen, bar & music
room
• 10 minutes walking
distance away from
CHINA HOUSE
• Main products
- Western Food & beverages
Top 3 competitors of CHINA HOUSE
• Is hard to start up a unique café
• Hard to find antique
• Renovating without changing original look
• Planning of menu
Obstacles & challenges
Strategies used & specialty
• 5 lounges in 1 café
• Comedy or musical performances during
weekends
• Used paper instead of table clothes
• Maintain the traditions of the building
• Bring in the art cultures and traditional
into the 21st century
Weakness• Private parking space
- Need to park by the road side
• The space in the café is limited
- Too crowded
• Lighting is not good enough
Improvements• Provide private parking spaces
• Add more tables and chairs
(expansion)
DR. CAFE COFFEE
• Founded by Mr. Yousef S. Al Rajhi
• 1997
• Contact number: 800 122-8222 (Available 24/7)
• Main Products
~ Coffee & Teas
• Open daily
~ Mon-Sun 0830am-1030pm
~ Friday CLOSED
History of Dr. Café Coffee• Exploring the world & visiting coffee houses
• Searching for the perfect cup of coffee
• Inspired during his journey at Yemen
• Focus of interest to meet and socialize with
friends
• Passion for coffee
• Started first coffee shop (kiosk bar) in a small
shopping mall in 1997
Motive(s) for starting the business
• Belief & love of the magic beans
(coffee)
• Preserve the classic value of
coffee traditions in a new way
OTHER products or services
sold in DR. Café • Fruits juice & cocktails
• Franilla
• Food
• E.g. Cakes, sandwiches, donuts & etc.
• Coffee and Tea bags
• Merchandise
• E.g. Tumbler & Coffee Brewtech
The future development of DR. Café
• Focusing primarily on Middle East and Asia Pacific
market
• More than 650 branches
• In 2015
• Namoo bistro
• San Francisco Coffee
• The Red Beanbag
• O’briens – Irish Sandwich Café
• Marmalade Café
Number of competitors in their
respective geographical market
• San Francisco Coffee
• Founded in 1997
• Right Opposite DR. Café
• Main products
- Coffee and Snacks
E.g. Cakes & Donuts
Top 3 competitors of DR. Café
• The Red Beanbag
• Founded in 2011
• Right upstairs of DR. Café
• Main Products
- Food & beverages & Coffee
Top 3 competitors of DR. Café
• O’briens – Irish Sandwich Café
• Founded in 1988
• Opposite DR. Café
• Main products
- Sandwiches & Coffee
Top 3 competitors of DR. Café
Obstacles & challenges
• Travel around to look for best coffee beans
• Maintain the qualities
• Big challenge to compete with big coffee shops
E.g. Starbucks and Coffee Beans
• Fast and convenient
• Choice of location
- Crowded place
- Easy to get parking spaces
• Cheaper price compared to other
franchising coffee shop
Strategies used & specialty
Weakness• Limitation of menu
- Too little choices
• Not maintaining the International Quality
- The services
Improvements• Expand the menu
- Add more choices of food and beverages
• Employ skilled waiters
- Good attitudes
Starbucks
• Founded in1971 by
Gordon Bowker, Jerry
Baldwin, and Zev Siegl
• Main Products: Coffee
• More than 18,000
branches in 62 countries
• The branch location:
SS15, Subang Jaya,
Selangor
THE BIO
History
• Howard Schulz joined
Starbucks in 1982
• 1986 and then this café
started expanding
branches
• Becoming popular during
1990s
• And now the most
popular cafe in the world
• Serving coffee with
the highest possible
quality
• mission is to inspire
and nurture the human
spirit – one person,
one cup and one
neighbourhood at a
time.
Motives
Products and services
• Coffee with more than 30
blends
• Handcrafted beverages
• Merchandise such as mugs,
books, and gifts
• Fresh foods including baked
pastries, sandwiches, salads
and many more
Competitors
Coffee Beans:
• Founded 1963
• The nearest branch is 1 Km
away (same street)
• Products: Coffee, Tea (black
tea, red tea, fruit tea),
Merchandise, Powder
(Chocolate, vanilla powder)
are the main products
Flat White:
• 100 meter away
• The main product are
coffee, cakes and
snacks
• Famous for cakes and
Nutella cappuccinos
MEEPLES European
Boardgame café :
• founded in 2010 at Subang
Jaya
• 100 meter away
• Providing board games
• Their main products are
Coffee, Milkshake, Booze,
Tea, Snacks & desserts
Obstacles
• Keeping the
quality same for
all branches
• Choosing the best
locations
• Having a very
tough competitor
such as Coffee
Bean
VS
Strategies
• creating the “third place” for
everyone to go to between home
and work
• Always giving costumers good
experience
• Convenience
• Providing the best service
possible to costumers
Weaknesses
• Limitation of menu
• Price
• Some costumers think
that Starbucks can be
substitute by other
coffee shops
Recommendations
• adding more food into the
menu such as breakfast and
lunch set
• maintain the quality of the
customer service as highest
possible due to expensiveness
of products
The SIMILARITIES
China House
• Nature of Business
- Oligopoly
• Both sell coffee & cakes
Dr. Café Coffee Starbucks Coffee
The DIFFERENCES
China
House
• Multipurpose
• Uniqueness
• Fusion Style
• 5 lounges in 1
café
• Only one branch
Dr. Café
Coffee• Single purpose
• Normal
• Modern style
• Only 1 lounge
• Many branches
- Franchise
• Single purpose
• Normal
• Modern style
• Only 1 lounge
• Many branches
- Franchise
Starbucks
Coffee
References lists
• dr.cafe coffee. (2014). Retrieved from http://www.dr-cafe.com/DCWebsite/Default.aspx
• China House Penang. (2012-2013). China house. Retrieved from http://www.chinahouse.com.my/
• Shirley. (2013, December 13). Interview by Parham Farhadpoor []. Brief bio of china house.
• Interview by Parham Farhadpoor []. Brief bio of dr. cafe coffee.
• Dr. Cafe Coffee. (2009). Art Of Espresso, 6.
• coffee.org. (2013). History of starbucks. Retrieved from http://www.coffee.org/history-of-starbucks
• Interview by Parham Farhadpoor []. Brief bio of starbucks coffee.
• Starbucks corporation. (1999). Retrieved from http://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html
• Learning and development. (2013). Retrieved from http://www.starbucks.com.my/about-us/career-center/learning-and-development
• Cafe menu. (2010). Retrieved from http://www.meeples.com.my/cafe-menu.php
THANK YOU