Vignette in Caixa Galicia
Jerónimo Pérez PazHead of Caixa Galicia Web services
Vignette Village 2007November-2007
© 2007 Vignette Corporation
Index
• Original situation• Objectives• How to achieve these Objectives?• Implantation examples• Conclusions
Original situation
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Vignette Project: Webs affected
www.caixagalicia.esgalegos.caixagalicia.eswww.caixagalicia.ptwww.caixagalicia.es/netclubwww.caixagalicia.ch
www.lagaleriactiva.comwww.caixanautica.eswww.ciberviaxes.eswww.homegalicia.eswww.itecaixagalicia.com
www.fundacioncaixagalicia.orgwww.socialia.orgwww.obrasocialcaixagalicia.org( www.ciberalia.com > Obra Social)( www.eidg.org > Obra Social) (www.imaxinarte.org > Obra Social)
activa.caixagalicia.escaixagestion.caixagalicia.es
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Original situation risks• Lack of Coordination• Duplication of development for same requirement• Different Content Criteria• Information is not shared, merely "linked"• Lack of clear "Caixa Galicia" identity
– Diversity of structures– Lack of design coherency
• Independent on-line marketing • Lack of communication with Users• Unequal knowledge of medium
Objectives
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General Objectives• Integration
– Structure and design– Content– Development
• Unification of Criteria– Information– Marketing– Communication with users
• Coordination
How to achieve these Objectives?
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Web Integration and Coordination: Key Elements
Processes
TechnologyOrganization
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Integration and Coordination: Processes
• Publication of content: Workflow– Publication and translation of content (e.g. News)
• Web site redesign process– Caixa Galicia Web style guide
• Online Marketing system • Communication with users
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Integration and Coordination: Organization
• Web Services Dept.• User management: Permits
– General Administrator– Managers of each Web Site– Online Marketing Manager– Translation Dept
• Technical and Development Maintenance– Caixa Galicia Systems realizes control– Tecnocom - Vignette Control Centre
© 2007 Vignette Corporation
Integration and Coordination: Technology
• Content Manager: Vignette– Portal Framework
• User management• Control and Management of Marketing
campaigns• Communication with users
– Bulletins– Offers and Promotions– Official Communications– Surveys
• Web user attention service• Statistics
Examples
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Implantation examples
• Multimedia repository• Activity Schedule• Caixa Galicia Foundation
– Information touch screen in A Coruña building
• Caixa Galicia Annual Reports 2006 > 2007• Investor Information• Caixa Galicia Welfare Services• Socialia.org: ONL Services• Caixa Galicia Portugal• Caixa Galicia Virtual Community• Caixa Galicia Spain• Electronic Banking
2006
2007
2008
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Multimedia library
• Elements: images, audio and video– More than 4,000 high quality images
• All elements stored in library• Multiple thumbnails
– Automatic creation of different sizes– Sizes in web style guide
• Fulfilment of Accessibility requirements: Foundation (“A”) and Welfare Work (“AA”)
Now Vignette creates Rich Media Services !
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Activity Schedule
• Includes Caixa Galicia events– Foundation and Welfare Work
• Shared Diary– Events– Buildings and rooms– Collaborating Institutions– Event Category
• Workflow of generation, approval, translation and publication
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Caixa Galicia Foundation
• First Vignette web site– Multimedia library > Multimedia Gallery– Activity Schedule
• More than 15,000 elements published 220 activities per month
– Collaborating Institutions: 10,000– Rooms: 1,200
• Web Positioning: search and social– More than 20,000 visits per month
• “A” level accessibility (ONCE Foundation Technosite)• General search engine: Google
© 2007 Vignette Corporation
© 2007 Vignette Corporation
© 2007 Vignette Corporation
© 2007 Vignette Corporation
Caixa Galicia Annual Reports 2006
• Pioneer project in Spain• Annual Reports on Web Site
– Financial, Sociocultural and CSR– USB key distribution
• Exclusive Web dedicated to Reports• Printable chapters• Multilingual: Spanish, Galician and English
© 2007 Vignette Corporation
© 2007 Vignette Corporation
Investor Information
• Information for institutional investors• Publication time: 1 month• Shared information:
– News – Annual Report Information– Multimedia library
© 2007 Vignette Corporation
© 2007 Vignette Corporation
Welfare Work and Socialia
• Publication: December-2007• Shared information
– News – Activity Schedule – Multimedia library
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Caixa Galicia Web in Portugal
• Redesign and Development– Estimated timescale: 2 months
• Publication: January - 2008• Accessibility “AA”• Shared information
– Product Catalogue: files, simulators and contract processes
– News – Multimedia library
© 2007 Vignette Corporation
© 2007 Vignette Corporation
Caixa Galicia Virtual Community
• More than 100,000 users• Services offered
– Electronic Bulletins– CV and job offers– Personalized queries: 150 experts– Competitions
• Personalization of Homepage!
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Caixa Galicia Web in Spain
• Start development: Jan - 2008• New design and development
– Developed by Tecnocom• Languages: Spanish, Galician and English • Portals: individuals, companies and young
people• Integration
– Virtual Community – Product Catalogue
• Double A (“AA”) Accessibility
Conclusions
© 2007 Vignette Corporation
Conclusions• Framework Definition
– Reduce different types of content to minimum
• Important to upgrade to VCM 7.4 • Integration: Structure, Design, Content• Coordination and Unification of Criteria • Experience of technological collaborator
– Tecnocom