Enhancing the Tektronix Test Bench
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Tektronix Expanding Portfolio of Design Tools
We are focused on serving the needs of the embedded designer.
Oscilloscopes are the # 1# 1 tool for design validation and debug.
We are committed to offering you:1. The industry’s leading portfolio of
oscilloscopes2. A growing portfolio of bench
instruments to complement our scopes
3. Even more application solutions – power, serial, video, audio…
Mixed SignalOscilloscopes Oscilloscopes
SignalSources
BenchtopDMM
BenchtopTimer/Counter
BenchtopPower Supply
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Tektronix Scopes: The #1#1 Tool on the Designer’s Bench
Embedded design engineers chose oscilloscopes as their most important hardware tool*
And, 8 out of 10 design engineers use Tektronix oscilloscopes
*2010 Embedded Market Study by EETimes Group
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The World’s Most Popular Scope
Over 400,000 TDS2000 Series scopes have shipped worldwide
Now offering an enhanced feature set
Introducing the TDS2000C Series family of digital real-time oscilloscopes
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What’s New with the TDS2000C Series
New 50 MHz entry model, starting at $990
New brighter display with a wide viewing angle
Enhanced banner specifications on most popular models
New waveform pass/fail and data logging features
5 additional automated measurements, chosen by customers
Re-pricing of key models
Customize price point for your region
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TDS2000C Product Summary
TDS2001C TDS2002C TDS2004C TDS2012C TDS2014C TDS2022C TDS2024C
Bandwidth 50MHz 70MHz 70MHz 100MHz 100MHz 200MHz 200MHz
Sample rate 500M 1G 1G 2G 2G 2G 2G
Channel 2 2 4 2 4 2 4
Record length 2.5k
Display Active TFT Color display, QVGA resolution
Measurement 16 automatic measurements
Warranty Limited Lifetime Warranty
Limit test Yes
Data logging Yes
Software National Instruments SignalExpress Tek Edition
TPP0101 TPP0201
Bandwidth 100M 200M
Attenuation ×10 ×10
New Probes Real-time performance on all 7 models
Tektronix proprietary real-time acquisition technology
New TPP probes
NEW
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Oscilloscope:TDS2000C Series Overview
Performance You Need at a Price You Can Afford.
Performance Analysis Ease-of-Use
Digital Real-Time sampling on all channels, all the time
Up to 2G Sa/s on each channel, over 10X oversampling
Flexible triggering
NEW probing
FFT standard
Waveform math (+, - , x)
Screen cursors
NEW Limit test
NEW Data logging
NEW 16 automated measurements
Dedicated controls
USB connectivity
Built-in help menu
Probe check wizard
11 languages supported
NI SignalExpress included
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NEW TDS2000C Series Features
Waveform limit test– Monitor signal changes and output
pass or fail results– Quick and easy template definition– Record failed waveform to USB
device in waveform or screen image formats
Data logging– Save triggered waveforms together
with time stamps to USB memory stick within user-defined duration – up to 8 hours
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NEW TDS2000C Passive Probes: TPP0x01 Series
Overview
Reduced Circuit Loading – This is typically a #1 ranked requirement by customer – Input C is 12pF only (vs.16pF for P2220 in 10x), 25% reduction in probe loading– It is the lowest loading in <$100 passive probe market
Small Form Factor – Sleeker design (3.8mm probe head vs. 5mm for P2220 ) – Allows for probing in tight spaces and better visibility of the points being measured– It is the smallest form factor in <$100 passive probe market
UL Safety rating– It is the only probe that meets UL strict guidelines for product safety in <$100
passive probe market
Sharp tip– Has a longer sharper tip to probe finer geometry parts
Competitive pricing to drive volume for maintenance market– ~30% lower than current P2220
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TDS2000C Series Portfolio Positioning
$5kto
$10k
$1.5kto
$5k
Below$1.5k
TDS1K40 MHz – 100 MHz
2 channels
DPO2K100 MHz – 200 MHz
Osc
illo
sco
pe
Pri
ce P
oin
ts
DPO3K100 MHz – 500 MHz
TDS3KC100 MHz – 500 MHz
BenchBasic TDS2000C meets customer needs for
affordability and performance
Upsell customers from TDS1K to TDS2K
– More performance and value– More functionality– Attractive pricing
50 MHz TDS2001C ideal for budget conscious buyers
DPO2K for performance driven buyers
TDS1K still available for repeat customers
TPS2K for power/energy & field applications
MSO2K100 MHz – 200 MHz16 Digital Channels
MSO3K100 MHz – 500 MHz16 Digital Channels
TDS2K50 MHz – 200 MHz
2 & 4 channels
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TDS2000C Series Offers– Tektronix Brand
– Industry standard product– Large install base
– Performance– Tektronix proprietary ASIC rather than commercial ADC– DRT sampling on all channels, all the time
– Up to 2G Sa/s sampling rate– No equivalent time sampling mode– 2X the performance advantage in 2 or 4 channel operation
– 70 MHz bandwidth performance models
– Affordable 50 MHz model– No equivalent Agilent model
– Usability– Industry standard user interface– Unique features like built-in help system, probe check wizard, Autoranging
– Limited Lifetime Warranty – National Instrument’s LabVIEW SignalExpress Software for connected Tek
bench solution
Winning against the competition – Agilent Technologies
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TDS2000C Summary
New 50 MHz model to address more customers
New brighter display with a wider viewing angle
Enhanced banner specifications on most popular models
New waveform pass/fail and data logging features
5 additional automated measurements
New probes with better performance and usability
Life-time warranty
More attractive pricing
Making the TDS2000 Series even better
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Pricing and Recommended MixUnit Mix
%
$ Mix
%
Channel mix
2-CH 68% 54%
4-CH 32% 46%
Bandwidth mix
50M 8% 5%
70M 24% 18%
100M 37% 36%
200M 31% 41%
Product Description List Price $
TDS2001C 50M bandwidth, 500M Sa/s, 2-CH $990
TDS2002C 70M bandwidth, 1G Sa/s, 2-CH $1,200
TDS2004C 70M bandwidth, 1G Sa/s, 4-CH $1,820
TDS2012C 100M bandwidth, 2G Sa/s, 2-CH $1,450
TDS2014C 100M bandwidth, 2G Sa/s, 4-CH $2,160
TDS2022C 200M bandwidth, 2G Sa/s, 2-CH $2,060
TDS2024C 200M bandwidth, 2G Sa/s, 4-CH $2,540
Product Description List Price $
TPP0101 Passive probe, 100M bandwidth, 10 attenuation $63
TPP0201 Passive probe, 200M bandwidth, 10 attenuation $77
TPP0101-PK10 10 TPP0101 probes in one merchandized package $567
TPP0101-PK50 50 TPP0101 probes in one merchandized package $2,520
TPP0201-PK10 10 TPP0201 probes in one merchandized package $693
TPP0201-PK50 50 TPP0201 probes in one merchandized package $3,080
Accessories
Customize price point for your region
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Pricing Comparison with TDS2000B
TDS2000C Series
List Price $ List Price $ Price Delta TDS2000B Series
TDS2001C $990 -- --
TDS2002C $1,200 $1,320 -9% TDS2002B
TDS2004C $1,820 $1,790 +2% TDS2004B
TDS2012C $1,450 $1,610 -10% TDS2012B
TDS2014C $2,160 $2,150 +0.5% TDS2014B
TDS2022C $2,060 $1,940 +6% TDS2022B
TDS2024C $2,540 $2,490 +2% TDS2024B
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TDS2000B Transition Replacing all TDS2000B models
– Estimated to go “supply depleted” by end of November
TDS2000B orders– Requesting all last time orders be placed in August– Needs to cover customer demand for September and October (before TDS2000C
Series public announcement of October 26th)
Existing Stock– Manage current inventory over the next 2-3 months
– Recommend review of current inventory levels and expected customer demand– No special stock rotation or promotions planned for discontinued products remaining after
public announcement
Existing Orders at OOQ (open order queue: August 23rd)– Existing orders for TDS2000B series that have not shipped may be cancelled– New orders for TDS2000C can be entered
– Priority in the order queue will be lost and new “C” model delivery dates will be assigned
No phase out plans for TDS1000B models– Expecting some customer transition to TDS2000C
Customize for your region
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TDS1000B Series Status
The TDS1000B Series will continue to be available.
It will not be updated with the new features.
We expect many customers to transition from the TDS1000B to the low-end TDS2000C models
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Connect Your Tektronix Bench
Simplify Debug of Complex Devices using Multiple Instruments:
Control instruments
Automate complex measurements
Time-correlate data
Log data for extended periods of time
Capture and analyze your results
Create custom reports
Export to ExcelLimited Version of LabVIEW SignalExpress included standard with Tektronix Bench Instruments
Supports New TDS2000C Series
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Key Dates
Activity Date
Order Queue Opens for Channel Partners
August 30, 2010
Shipments Begin September 10, 2010 (best estimate)
Channel and Direct Training August - September 2010
Public Announcement October 26, 2010
Place last time TDS2KB orders before open order queue
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Demand Generation and Marketing Collateral
Customer Presentation Product Fact Sheets
Application Notes Q4
Product DatasheetsWeb Content
Product Material Q4
TDS1000B Series Oscilloscopes
TDS2000C Series Oscilloscopes
TDS1000B Series Oscilloscopes
TDS2000C Series Oscilloscopes
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Summary
We will maintain a continuous flow of new products.
We will continue to train and develop your salespeople.
We will continue to provide world-class marketing support.
Tektronix is focused on customer and partner success.