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Page 1: Enterprise 2.0 and Innovation

© Acando AB

A powerful global conversation has

begun. Through the internet, people

are discovering and inventing new

ways to share relevant knowledge

with blinding speed. As a direct

result, markets are getting smarter –

and getting smarter faster than most

companies.

Levine, Locke, Searls, Weinberger"The Cluetrain Manifesto" (1999)

Page 2: Enterprise 2.0 and Innovation

© Acando AB

Enterprise 2.0 as Innovation Improving collaboration and knowledge exchange

Oscar Berg, Acando

Page 3: Enterprise 2.0 and Innovation

© Acando AB

Pillow Fight Flash Mob

Torino, Italy

.Photo by Carlo Modica, http://www.flickr.com/photos/mokambo/2494249419/

Page 4: Enterprise 2.0 and Innovation

© Acando AB

Page 5: Enterprise 2.0 and Innovation

© Acando AB

The rules of traditional media

A few…

…because the publisher owns

the production and distribution means

…writes

for…

…a publisher…

…who

sells…

…to many…

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© Acando AB

The rules of social media

…at almost no cost!

Anyone can share anything with anyone across the globe…

Internet

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© Acando AB

Old news: business is about people and conversations

I have a need

I have

something to

offer

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© Acando AB

If HP knew what HP knows, we

would be three times as profitable.

Lew PlattFormer CEO of Hewlett-Packard

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© Acando AB

The Allen curve (Allen, late 70’ies)

●Exponential drop in communication frequency between engineers as

the distance between them increases.

●The importance of communication to innovation has been proven many

times.

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© Acando AB

The strength of weak ties (Granovetter, 1973)

●Strong ties are relationships

between people who work, live or

play together

●Lead to redundancy in ideas

since members tend to think alike

We both know

this

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© Acando AB

I know

that

I know

this

The strength of weak ties (Granovetter, 1973)

●Weak ties are relationships

between members of different

groups

●Lead to a diversity of ideas as

they tie together separate modes of

thought

New

idea!

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© Acando AB

Globalisation &Specialisation

Consumerisationof IT

”The Google Generation”

Democratisationof communication

Ignorance

Behavior

Power

Legacy

Organisations need to get better at collaborating

Your organisation

Page 13: Enterprise 2.0 and Innovation

© Acando AB

Enterprise 2.0 is the use of emergent

social software platforms within

companies, or between companies

and their partners or customers.

Andrew McAfeeAssociate Professor, Harvard Business School

Page 14: Enterprise 2.0 and Innovation

© Acando AB

Enterprise 2.0 is already happening in your business

Page 15: Enterprise 2.0 and Innovation

© Acando AB

Easy to use

Visibility

Universally

accessible

Informal &

spontaneous

interaction

Different tools for

different needs

Easy to contribute

Fits my

work-style

We adopt social software because they empower us

Page 16: Enterprise 2.0 and Innovation

© Acando AB

Improving collaboration requires a cultural shift

Consensus-driven

Informal and open

Fear of making mistakes Explore and evaluate

Command-and-control

Formal and closed

Hero-culture Mentoring-culture

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© Acando AB

I interact with

others when I

have the time

I only use

e-mail

I occasionally

update myself

…as well as a behavioral shift

Me 1.0

I interact with

others regularly

and self-initiated

I use

multiple

tools

I have

ambient

awareness

Me 2.0

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© Acando AB

Social software = communication + participation

Photo by Andrea Simonato, http://www.sxc.hu/profile/aemmea98

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© Acando AB

Enterprise 2.0 brings new tools to Change Management

Time

Support

for change

Consciousness

Will to change

Understanding

Commitment

“I see”

“I understand”

“I can”

“I do”Makes it easier

to communicate

Makes it easier

to participate

Page 20: Enterprise 2.0 and Innovation

© Acando AB

Social networks provide the infrastructure for innovation

Rapidly distribute

ideas, experiences

and knowledge

Find and connect

with people

across

boundaries

Become

aware of what

others are

doing

Tap into the

knowledge of

your informal

network

Page 21: Enterprise 2.0 and Innovation

© Acando AB

Blogs and wikis to build and share collective intelligence

Single-author

insights

Blogs

Wikis

Collective Intelligence

User-generated,

interlinked and rapidly

adaptable bodies of

knowledge open to

everyone

Multi-author

“agreed-upon”

knowledge

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© Acando AB

”Intellipedia” - Connecting the dots at CIA after 9/11

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© Acando AB

Collectively edit a shared body of knowledge

Project wiki

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© Acando AB

Broadcast information to stakeholders with blogs

We are on time

and on

budget!

Project blog

Comment

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© Acando AB

Make quick assessments with instant messenger

Are you

finished?

It’s sealed and

delivered!

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© Acando AB

News about content changes

New blog posts

New search results

Make updates come to you with RSS

Ah, everything

delivered to me -

in one place!

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© Acando AB

The software giants are aiming for Enterprise 2.0

EMC Documentum 6.5

Microsoft SharePoint / MOSS 2007

Google Apps Enterprise

IBM Lotus Connections

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© Acando AB

But IT is only 10% of the solution, the rest is…

Awareness

Approach and strategy

Ways of working

Change Management

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© Acando AB

The opportunity for business and IT

leaders is to understand how the

individualization of work will affect

businesses, critical processes,

innovation and inter-enterprise

collaboration.

Yvonne GenoveseVP at Gartner, commenting on "Gartner Identifies Four

Disruptions That Will Transform the Software Industry“ on

October 15, 2008

Page 30: Enterprise 2.0 and Innovation

© Acando AB

Questions?

Page 31: Enterprise 2.0 and Innovation

© Acando AB

THANKS!

Join the conversation at

www.thecontenteconomy.com


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