Enterprise 2.0: Social Media, Collaboration and Innovation in
Organizational Context
The Shift …
Web 1.0 was about…
• Reading• Lectures• Companies• Home pages• Advertising• Edited and produced• Text• Information
Web 2.0 is about…• Writing• Conversations• Communities• Blogs• Word of mouth• Raw and unfiltered• Video• Participation
Source: http://joedrumgoole.com/blog
Collective Intelligence: Enabling Knowledge Creation
Inward Facing: CompanyCommand.army.mil
Externally Facing: EPA’s Puget Sound
Information Challenge wiki
External Facing Case Example:Environmental Protection Agency Wiki
Internal Facing Case Example:CompanyCommand
Innovation Video Clip
“We’re up against evolving threats, we have evolving foes.”
“We have to have a living, thinking, breathing, dynamic organization—from top to bottom.”
Innovation Video Clip
Envisioned Future
Vision: Every company-level leader—past, present, & future—connected in a vibrant conversation about
building and leading combat-ready teams.
CompanyCommand Project Example: Leader Challenge
(Development of Tacit Knowledge)
Leader Challenge Implementation
Leader Challenge: step 1
Leader Challenge: steps 2-3
Leader Challenge: step 4
Leader Challenge Project
One way to think about leader development for our future platoon leaders is in terms of the key experiences that we know they are going to have—and then to design resources that bring to bear the experience of those who are in those experiences right now.
Stories, along with analysis and access to resources that arm leaders with additional insight, have the potential to shift the learning curve for future platoon leaders so that they arrive in the experience at a different level of preparation.
CompanyCommand Project Example: iLink (Web 3.0)
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“Amazon.com like” Recommendations
Non iLink Users, after two months
iLink Users, after two months
CompanyCommand Future Development
Leader Cast Implementation
Leader Cast (550 video clips…and counting)
A shift is occurring from computer-to phone-based
communications.
Almost every Soldier has a cell phone; within 1-2 years, 50% will carry smart phones.
This creates a significant opportunity for the Army to radically improve individual &
organizational learning.
We need a well designed, secure, mobile application
I am about to take command of an FSC that was just added to our bn. Looking to connect with
experienced FSC commanders. Please…
that allows Soldiers to reap the benefits of on-the-go access to the cutting-edge knowledge of our profession.
Enterprise 2.0: Case ExamplesCisco Quad
IDEO Tube
Google MOMA
Where the Army is Going with Enterprise 2.0 …
MilSuite
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MilSuite
• Secure DoD Knowledge Management suite of capabilities dedicated to the use of Web 2.0 and social media to improve knowledge sharing, information exchange, and professional networking across the U.S. Army.
• Current suite consists of a Military encyclopedia (milWiki), Military News Blog (milBlog), and a Military professional networking site (milBook)
• A community of knowledge management proponents who believe in a more connected Military
milSuite – Locate, Share, Connect
Military suite of Web 2.0 technologies behind the firewall. Uses authentication with restrictions on account types and
identity management service.
• milWiki is a Military encyclopedia and home to the Army’s Doctrine portal for conversion of Army Field Manuals into
Army Tactics, Techniques and Procedures.
• milBook is a professional networking site with hundreds of collaborative groups and an enterprise platform for the
U.S. Army Senior Leaders.
•milBlog is a community-wide blog for sharing news and events and an essential tool in the sharing of information
related to Base Realignment and Closure (BRAC).
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MilWiki
• Online Publishing– Units/ Organizations– Processes, Regs, SOPs– Systems/ Technologies– Lessons Learned, Best
Practices
• Leverage Community Knowledge– Wiki Portals– Community Projects – Gardening Efforts– Semantic wiki capabilities
• Define the Standard– Article Templates– Categories– InfoBoxes
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MilBlog
• Share Knowledge – Announcements– Updates to
Processes– News and Alerts– Events– Achievements/
Awards• Provide Feedback• Showcase
– Columnists– Communities
• Discover– Discoverable Content– Monthly Archives– Tags – Categories
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MilBook
• Share and Connect– Follow People and
Activities– Provide Status Updates– Track activities in your
network• Advanced Profiles and
Personalized View• Publish Content
– Blogs– Documents (wikis)– Discussions
• Get Organized– Public and Private
Groups– Customizable
Communities of Interest
milSuite Growth Areas
April May June July Aug Sept Oct Nov Dec Jan Feb March April
1550 17002100
2800
3500
4000
5000
55005800 6000
6600
7500
8700
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
Article number
Month
milWiki Article Growth
+800 new groups on milBook
+10,000 articles created on milWiki
OctNov
DecJan
FebMarch
April
50
181
292
414
498
570
701
0
100
200
300
400
500
600
700
800
Group numbers atmid month
Months
milBook Group Growth
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Connecting Peopleto Knowledge
Linked knowledge means consuming more information in
less time
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Connecting Knowledgeto People … and People to People in meaningful ways
Information is only as good as the source,
and that source relies on a network of
experience.
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Video Communications (Under Development)
• Broadcast videos – Announcements– Vignettes– Training and Guidance– News and Features– Interviews– Promote tools, sites,
projects and achievements
• Establish Channels– Organize and share
videos– Provide face to the
community • Discover content
– Custom search options
– Embedded video throughout milSuite sites
Discussion