erik spiekermann | brussels | 210409
Interfacing Innovation_
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Innovation_
»Innovate as a last resort«
charles eames
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Innovation_
The act of introducing something new
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Innovation_
The act of introducing something newor
Something newly introduced
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Innovation_
The act of introducing something new_
_new products _new processes _new thinking
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new products_
1. Something entirely new that affects a whole industry, or even invents one:
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new products_
2. Catching up with someone else, by copying what they do:
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new products_
Most product innovation falls into this second category, but is still very hard to do for the protagonist.
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Innovation_
»I wish we knew what we know«
lewis e. platt, ceo Hewlett-Packard 1992–1999
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Innovation_
emerges in each new growth cycle.
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Periculum privatum utilitas publica
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Periculum privatum utilitas publica The private danger is the public good
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Innovation_
The results of innovation must beappropriate:
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Innovation_
The results of innovation must beappropriate:
to the business situation,
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Innovation_
The results of innovation must beappropriate:
to the business situation,to the technology applied,
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Innovation_
The results of innovation must beappropriate:
to the business situation,to the technology applied,to the end users.
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Innovation_
Everybody can be an innovator:
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Innovation_
Everybody can be an innovator:an accountant, a baker, a shoemaker,a ceo, a banker...
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Innovation_
A banker?
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Innovation_
Who owns innovation?
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Innovation_
Who owns innovation?
The same business consultantsthat have dominated the scene since the last innovation cycle?
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Innovation_
No specific training is required to innovate.
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Innovation_
needs people to cooperate.
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Innovation_
needs people to cooperate.
not: »I am designer, therefore I visualise«
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Innovation_
needs people to cooperate.
not: »I am designer, therefore I visualise«
nor:»I’m a management consultant,therefore I’m in charge«
Design and innovation are symbiotic.
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IDesign and innovation are symbiotic.
One may be the result of the other,but they are not the same.
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Innovation_
needs an integrated approach:
look more closely than expected, ask many questions, think laterally, get involved in things you shouldn’t, do more than you are supposed to and have fun doing it.
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And remember_
always re-write the brief.
Thank youDankeschönMerciDank u wel