ESCAPISM IS TORONTO’S NEWEST TRAVEL MAGAZINE FOR PEOPLE WHO WANT MORE THAN JUST A VACATION…
M E D I A I N F O R M A T I O N
FACEBOOK.COM/ESCAPISMTORONTO
@ESCAPISMTO
ESCAPISMTO
CONTENTSABOUT ESCAPISM03 MISSION STATEMENT04 UK BRAND OVERVIEW05 TORONTO BRAND OVERVIEW09 ONLINE & SOCIAL OVERVIEW
ADVERTISING SOLUTIONS10 INTEGRATED COVER PACKAGE11 THE 8-PAGE DESTINATION GUIDE12 CONTEST PACKAGE13 SPONSORED SECTIONS15 ADVERTORIALS16 HOMEPAGE TAKEOVER
FURTHER INFORMATION17 WHO WE WORK WITH
FACEBOOK.COM/ESCAPISMTORONTO
TWITTER.COM/ESCAPISMTO
INSTAGRAM.COM/ESCAPISMTO
>>>
ESCAPISM BRINGS READERS CLOSER TO THE MOST INSPIRING PLACES ON EARTH
WE THINK TRAVEL should be about more than just packing, getting on a plane and making a beeline for the nearest beach chair. Our readers must agree, because escapism is the largest independent travel magazine in the UK, with 101,749 copies distributed free throughout London every month. In late 2017, we set our sights on Toronto as the newest destination for our award-winning travel magazine. Having already successfully launched our sister title foodism in the city, escapism Toronto will bring the same smart, straight-talking approach to travel that foodism has brought to the local dining scene.
FACEBOOK.COM/ESCAPISMTORONTO
TWITTER.COM/ESCAPISMTO
INSTAGRAM.COM/ESCAPISMTO
MAGAZINECIRCULATION:101,700 READERSHIP: 315,000, 3 READERS PER COPYFREQUENCY: BI-MONTHLY, 6 ISSUES PER YEARDISTRIBUTION: A CORE NETWORK OF ZONE 1 AND 2 TUBE STATIONS IN CENTRAL LONDON
WEBSITEURL: ESCAPISMMAGAZINE.COM AVG UNIQUE VISITORS P/M: 124,094
NEWSLETTERFREQUENCY: TWICE WEEKLY DATABASE SIZE: 82,000AVG OPEN RATE: 35%
SOCIALCOMBINED REACH: 24,404
READER PROFILEAGE: 25+TYPICAL READER: LONDON CITY PROFESSIONAL 48% MALE - 52% FEMALE
UK BRAND OVERVIEW
24.4K
315,000
101,700CIRCULATION
COMBINED SOCIAL REACH
READERSHIP
FACEBOOK.COM/ESCAPISMTORONTO
TWITTER.COM/ESCAPISMTO
INSTAGRAM.COM/ESCAPISMTO
>>>
FACEBOOK.COM/ESCAPISMTORONTO
TWITTER.COM/ESCAPISMTO
INSTAGRAM.COM/ESCAPISMTO
The print incarnation of escapism is a high-quality, quarterly travel magazine, featuring stories from all over the world, essential gear, destination guides and the latest news. A variety of high-impact advertising solutions and content partnerships are available beyond the standard formats, and can be created by our production and editorial teams where required.
12 ◆ Photos
16 ◆ Just Landed
24 ◆ Verzon House, Herefordshire ◆ Short Stay
26 ◆ Glasgow, Scotland ◆ UK Focus
DEPARTURES
TORONTO BRAND OVERVIEWPRINT
DISTRIBUTION
WITH A CORE distribution network within downtown Toronto, the print edition of escapism will reach an engaged audience of travel lovers who live and work in Canada’s largest travel hub. escapism will also be available at select retailers and events.
BAY & BLOOR » BAY & WELLINGTON » CHURCH & BLOOR » CITYPLACE » COLLEGE STATION » EGLINTON STATION » HARBORD & ST. GEORGE » KING & BAY » KING & SPADINA » KING STATION » L IBERTY VILLAGE » OSGOODE STATION » ST. ANDREW STATION » UNION STATION » YONGE & BLOOR » YONGE & ST.CLAIR
Circulation 50,000
Readership TBD
FACEBOOK.COM/ESCAPISMTORONTO
TWITTER.COM/ESCAPISMTO
INSTAGRAM.COM/ESCAPISMTO
FACEBOOK.COM/ESCAPISMTORONTO
TWITTER.COM/ESCAPISMTO
INSTAGRAM.COM/ESCAPISMTO
Issue 1
Theme Our inaugural issue shines the spotlight on Europe, taking readers from London’s trendy East End to the colourful canals of Copenhagen to the romantic cityscapes of Budapest.
In Market March 20, 2018
EDITORIAL CALENDAR
Issue 2
Theme In this issue, we look to our own backyard for summer travel inspiration as we explore camping, hiking and road tripping in the great outdoors of Canada and beyond.
In Market July 3, 2018
Issue 3
Theme Asia takes centre stage in our autumn issue, with stories that transport readers to the other side of the globe and deep into the culture of this diverse, ever-changing continent.
In Market September 11, 2018
Issue 4
Theme We delve into both sides of winter travel in this issue, from sunny places to escape Toronto’s frosty temps to ski breaks and snow destinations that embrace the best of the cold season.
In Market November 27, 2018
Integrated Cover Package $45,000
8 Page Destination Guide $28,000
Section Sponsorship $13-17,000
Double Page Advertorial $11,000
Full Page Advertorial $7,500
Double Page Spread Ad $10,000
Full Page Ad $6,000
Print Contest Package $7,500
RATE CARD ESCAPISM TRANSPORTS READERS FROM TORONTO’S STREETS TO SOMEWHERE ELSE ENTIRELY
FACEBOOK.COM/ESCAPISMTORONTO
TWITTER.COM/ESCAPISMTO
INSTAGRAM.COM/ESCAPISMTO
Unique Visitors p/m 60,000
Newsletter Subscribers: 9,000
Combined Social Followers (Instagram, Facebook, Twitter)
10,000
Website
7 Day Homepage Take-over and Run of Site Banners
$2,500
Online Advertorial $1,600
Digital Contest Package $2,000
RATE CARD
Email Newsletter
Super MPU $600
Solus E-Newsletter $2,600
2018 Q1 PROJECTIONS
FACEBOOK.COM/ESCAPISMTORONTO
TWITTER.COM/ESCAPISMTO
INSTAGRAM.COM/ESCAPISMTO
escapism’s online home is a bustling hub where readers can find inspirational travel stories from all over the world. With features, travel guides and news, it’s an essential read for anyone who wants the inside track on the hottest places to go on a holiday. With a careful eye on user interaction, our advertising solutions have been specifically chosen to deliver response to our partners. Both standard and rich media advertising can be integrated into the site.
ONLINE & SOCIAL
Inside back cover
Outside back cover Front cover
Cover Wrap $45,000
RATE CARD
Inside front cover spread
FACEBOOK.COM/ESCAPISMTORONTO
TWITTER.COM/ESCAPISMTO
INSTAGRAM.COM/ESCAPISMTO
INTEGRATED COVER PACKAGETHERE’S NO MORE powerful way to place your brand right at the front of escapism readers’ minds than with an integrated cover. For maximum impact, your creative will surround the cover (back cover, inside back cover and inside front cover spread) and directly impact our cover design.
PRINT ADVERTISING SOLUTION
Introduction and contents
Feature labels
Branding logo
The Destination Guide $28,000
RATE CARD
Guide opener Introduction Feature 1
Feature 2 Feature 3 Feature 4
FACEBOOK.COM/ESCAPISMTORONTO
TWITTER.COM/ESCAPISMTO
INSTAGRAM.COM/ESCAPISMTO
THE 8-PAGE DESTINATION GUIDETO TELL A richer and more in-depth story about your destination, escapism’s 8-page Insider’s Guides offer a compelling and powerful solution. Our award-winning creative team will work with you to develop a bespoke advertorial destination guide that informs and inspires readers.
PRINT ADVERTISING SOLUTION
PRINT / DIGITAL ADVERTISING SOLUTION
WIN
FACEBOOK.COM/ESCAPISMTORONTO
TWITTER.COM/ESCAPISMTO
INSTAGRAM.COM/ESCAPISMTO
There are few better ways to connect with the escapism audience than through a contest, where clients can combine bespoke content with the opportunity to offer readers a chance to experience the brand first-hand. A contest package includes print and digital placement, social media promotion and the full data capture of all entrants.
CONTEST PACKAGE
Contest Package $7,500
Digital Only $2,000
RATE CARD
PERFECT STONEBAKED
PIZZA IN MINUTES
www.smeguk.com/victoria
f19_ads.indd 36 01/06/2017 10:35
Portofino is Smeg’s most technically advanced range cooker featuring professional market leading technology.
The range comes in eight beautiful colours inspired by the Italian Riviera; a fantastic way of introducing style to your kitchen.
Portofino. Rich tones of the Italian Riviera.
BRING YOUR KITCHEN
TO LIFEwww.smeguk.com/portofino
f19_ads.indd 35 01/06/2017 10:30
Opening full page ad
Closing full page ad
In association logo
PRINT ADVERTISING SOLUTION
In association strip
FACEBOOK.COM/ESCAPISMTORONTO
TWITTER.COM/ESCAPISMTO
INSTAGRAM.COM/ESCAPISMTO
Photo Section Sponsorship $17,000
RATE CARD
SPONSORSHIP OF “IN THE FRAME”PHOTOGRAPHYSECTION• Opening full page ad• “In association with” strip, plus logo• Editorial boxout• Closing full page ad • 1 x Super MPU in E-Newsletter
PERFECT STONEBAKED
PIZZA IN MINUTES
www.smeguk.com/victoria
f19_ads.indd 36 01/06/2017 10:35
Portofino is Smeg’s most technically advanced range cooker featuring professional market leading technology.
The range comes in eight beautiful colours inspired by the Italian Riviera; a fantastic way of introducing style to your kitchen.
Portofino. Rich tones of the Italian Riviera.
BRING YOUR KITCHEN
TO LIFEwww.smeguk.com/portofino
f19_ads.indd 35 01/06/2017 10:30
Opening full page ad
Closing full page adBookend adverts
In association logo
PRINT ADVERTISING SOLUTION
FACEBOOK.COM/ESCAPISMTORONTO
TWITTER.COM/ESCAPISMTO
INSTAGRAM.COM/ESCAPISMTO
Intrepid Section Sponsorship $13,000
RATE CARD
SPONSORSHIP OF THE INTREPID SERIES FEATURE• Opening full page ad or bookend ads• “In association with” strip, plus logo• Boxout on opening page• In-feature bookend adverts• Closing full page ad or bookend ads• 1 x Super MPU in E-Newsletter
bread
, or r
ubbed in
to ch
icken
, fish
or
vege
table
s to
add a
bea
utifully
crunch
y
text
ure w
hen ro
astin
g. In
fact
, you
can
even
use
it to
curt
ail a
nd com
plem
ent
the
swee
tnes
s of a
rich
des
sert
.
It’s t
he re
ason
why
the
brand is
now
,
afte
r mor
e th
an 1
30 ye
ars o
f pro
ductio
n,
unrival
led in
its c
lass
. Mal
don se
a
salt
is now
exp
orte
d to m
ore
than
50
countr
ies,
and w
ith g
ood re
ason
: it’s
no
exag
gera
tion to
say
that
the
flavou
r it
brings
to fo
od is
unriv
alle
d – so
goo
d, in
fact
, that
to le
t it m
elt o
n your t
ongu
e on
its ow
n is a
n exp
erie
nce in
itse
lf, a
nd it
can b
e as
much
an in
gred
ient i
n a m
eal
as a
seas
onin
g. Put s
imply,
ther
e’s a
goo
d
reas
on th
at re
nowned
TV ch
ef D
elia
Smith
calls
it “a
n abso
lute
ly p
ure sa
lt
that
tast
es li
ke th
e se
a”.
Mal
don’s
is a
mod
ern-d
ay su
cces
s
stor
y th
at sh
ows t
he im
porta
nce o
f
stay
ing
true
to a
ge-o
ld p
roduct
ion
proce
sses
, of c
arry
ing
on lo
cal t
raditi
on,
and o
f putti
ng qual
ity a
nd flav
our a
t the
fore
front.
It’s g
ood to
know
that
som
e
thin
gs n
ever
chan
ge... ●
Visit m
aldon
salt.c
o.uk,
follo
w @mald
onsa
lt on
Twitt
er or
@mald
on.se
asalt
on F
aceb
ook
THERE’S
A
REASON TV
CHEF DELIA
SMITH
CALL
S IT
“AN A
BSOLUTE
LY
PURE SALT
THAT T
ASTES O
F
THE S
EA”
35
PROMOTI
ON
3_mald
on-sa
lt_ADV_v
3.ind
d 35
17/10
/2016
15:0
3
SALT O
F THE E
ARTH
The Mal
don sa
lt co
mpan
y has
gone f
rom
a fa
mily
busin
ess t
o a b
rand fo
und in k
itchen
s
world
wide.
The sto
ry is
one o
f car
e and at
tentio
n, cra
fted ov
er fo
ur gen
erat
ions
GIV
EN THE POPULARITY of
Mal
don’s
iconic
sea s
alt w
ith p
rofe
ssio
nal an
d
home
cook
s alik
e, yo
u’d be
forg
iven
for t
hinkin
g th
ere
are
a fe
w secr
ets t
o
the
proce
ss o
f mak
ing
it. B
ut, as
ide
from
the
exper
t han
d that
’s bee
n care
fully
honed
since
the
com
pany’s
foundin
g in
1882
, it’s
as s
imple
as t
he pro
duct it
self.
It’s M
aldon
’s unwav
erin
g ca
re a
nd
atte
ntion to
det
ail t
hat m
akes
its
product
so u
ndenia
bly g
ood. T
he se
a sa
lt
is han
d-har
vest
ed in
smal
l bat
ches
ever
y
day –
colle
ctin
g se
awat
er o
n the
mar
shes
surr
oundin
g M
aldon
and b
oilin
g aw
ay
the
water
in st
eel p
ans,
leav
ing
pyra
mid
-
shap
ed sa
lt cr
ysta
ls beh
ind it
, which
are
hand-h
arve
sted
with
long-
handle
d rake
s.
The uniq
ue sh
ape
of th
e sa
lt cr
ysta
ls
not o
nly lo
oks b
eautif
ul; it’
s also
the
key
to it
s tac
tile
quality
, and th
e ex
perie
nce
of e
atin
g it.
This
renow
ned se
a sa
lt
has b
een h
and-h
arve
sted
in M
aldon
,
Englan
d for f
our g
ener
atio
ns sin
ce 1
882,
using
an a
rtisa
nal p
roduct
ion p
roce
ss to
get t
he bes
t tex
ture
and fl
avou
r pos
sible
.
It’s w
orth
it, b
ecau
se M
aldon
sea
salt
is m
ore
than
a se
ason
ing
– it b
rings
the
best o
ut of t
he flav
ours
and te
xture
s of
a dish
. That
’s whet
her it
’s use
d sim
ply
to to
p a d
ollo
p of c
ream
y butte
r on
34
3_mald
on-sa
lt_ADV_v
3.ind
d 34
17/10
/2016
14:4
0
as th
e lo
ok su
gges
ts, i
s a th
orou
ghly
mod
ern ch
eese
– an
d one
whose
inge
nuity h
as b
een re
warded
with
65
differ
ent a
wards f
or it
s gre
at fl
avou
r.
That fl
avou
r – u
nique
amon
g blu
e
chee
ses,
with a
supple
ness t
hat’s
mor
e
nuance
d than
its b
right a
mber
hue
mig
ht sugg
est –
mea
ns that
it’s
equal
ly
at h
ome
on th
e ch
eese
boa
rd a
s in
kitchen
s, in
rest
aura
nts a
nd hom
es a
like.
Not o
nly is
it la
uded b
y to
p chef
s such
as S
imon
Rim
mer
and N
igel
Haw
orth
, it
mak
es a
bril
liant a
ddition
to a
lard
er fo
r
appro
achab
le h
ome
cook
ing
as w
ell.
Wan
t som
e id
eas o
n how
bes
t to
use th
is del
icio
us chee
se in
your o
wn
kitchen
? Why
not
try
it in
a b
eef
stro
ganof
f, was
hed d
own w
ith a
gla
ss o
f
full-
bodie
d red w
ine?
Or,
you co
uld m
elt
it on
a b
urger
to a
dd punch
and ta
ng to
your w
eekday
din
ner; c
rum
ble ov
er a
stea
k or a
flat
mush
room
as a
sim
ple b
ut
effe
ctiv
e re
place
men
t for
a b
utter s
auce
;
spre
ad o
nto cr
usty
bread
for a
quick
snac
k; or s
imply
cove
r with
figs
and
honey
for a
n indulg
ent b
ite to
eat
.
If yo
u’re p
lannin
g to
hea
d to a
ny
fest
ival
s this
sum
mer
, kee
p an ey
e ou
t
for B
lack
stick
s Blu
e, which
will
be
road
trip
ping
to a
num
ber o
f them
acr
oss t
he
UK w
ith st
alls
where
you ca
n tast
e it
for y
ours
elf.
It’s t
he per
fect
tim
e to
try
a
chee
se th
at m
ight j
ust su
rpris
e yo
u. ●
Find
Black
stick
s Blu
e in M
&S, S
ainsb
ury’s
and
spec
ialit
y fo
od sh
ops t
hrough
out L
ondo
n.
Look
out f
or it
s am
ber h
ue and
purp
le
bran
ding,
or a
sk fo
r it b
y nam
e. Fo
r info
, go t
o
butle
rsche
eses
.co.uk
,
@Bu
tlersC
hees
e
on F
aceb
ook,
or
@bla
cksti
cksb
lu
on Tw
itter
BLACKSTIC
KS
BLUE IS
UNIQ
UE
AMONG B
LUE
CHEESES, A
ND
MORE N
UANCED
THAN IT
S
BRIGHT A
MBER
HUE MIG
HT
SUGGEST
CLOCKW
ISE FR
OM TO
P LEFT
: Blac
kstic
ks B
lue’s
distin
ctive
look;
with fi
gs and ch
utney
; cove
red in
walnuts;
a ste
ak w
ith m
elted
Blac
kstic
ks B
lue
117
PROMOTI
ON
3_ad
v_bla
ckstick
sblue
.indd
117
21/04
/2017
11:5
9
ABOLD
LY COLO
URED EXTERIOR,
vein
s of b
lue
mou
ld in
side,
and a
vibra
nt ora
nge co
lour –
it’s
hard
not to
not
ice
a pie
ce o
f Bla
ckst
icks B
lue
chee
se w
hen yo
u see
one.
But bey
ond th
is dar
ing
British
chee
se’s
visu
al id
entit
y is
a bea
utifully
craf
ted p
roduct
; a ch
eese
that
bal
ance
s
punchy
flavou
rs w
ith a
rich
, cre
amy
text
ure a
nd a su
rpris
ingl
y wel
l-rou
nded
tast
e. Lau
nched
in 2
003,
it’s b
ecom
e a
hit with
chee
se co
noiss
eurs
and k
een
amat
eurs
all
over
the
UK.
With
a ri
ch h
erita
ge in
chee
sem
akin
g,
it’s e
asy
to se
e how
one
of th
e Butle
r
fam
ily’s
newes
t pro
ducts i
s so
refined
and e
lega
nt. The
fam
ily h
ave
been
farm
ing
in th
e In
glew
hite a
rea
of
Lanca
shire
for m
ore
than
80
year
s, sin
ce
thei
r ante
ceden
ts R
ichar
d and A
nnie
Butler fi
rst s
tart
ed e
xper
imen
ting
with
crea
ting
thei
r own ch
eese
in th
e 19
30s
with m
ilk fr
om th
e fa
mily
’s her
d. The
fam
ily h
ave
been a
mon
g Brit
ain’s
finest
chee
sem
aker
s eve
r sin
ce, w
ith G
ill,
Danie
l and M
atth
ew H
all c
arry
ing
on
the
traditi
on in
the
mod
ern d
ay.
But this
long
and d
istin
guish
ed
histor
y doe
sn’t
mea
n the
brand is
one
to re
st o
n its l
aure
ls. B
lack
stick
s Blu
e,
LIKE A
BOLT
FROM
THE B
LUE
If yo
u’re a
fan o
f blu
e ch
eese
s, Bla
ckst
icks B
lue
is on
e fo
r you
. Stro
ng an
d crea
my
with
a sm
ooth
text
ure, i
t’s a
gre
at a
ddition
chee
seboa
rds a
nd hom
e-co
oked
dish
es a
like
116
3_ad
v_bla
ckstick
sblue
.indd
116
21/04
/2017
11:5
9
Full page
Double page spread
PRINT ADVERTISING SOLUTION
FACEBOOK.COM/ESCAPISMTORONTO
TWITTER.COM/ESCAPISMTO
INSTAGRAM.COM/ESCAPISMTO
ADVERTORIALSWe work with clients to produce bespoke advertorial content that delivers results. Whatever message you’re looking to promote, we can collaborate with you to ensure it reaches our readers with maximum impact, whether in print, online, or a combination of the two.
Full page $7,500
Double-page spread $11,000
RATE CARD
Standard MPU
Parallax wallpaper/skin3 creatives
Mobile
DIGITAL ADVERTISING SOLUTION
FACEBOOK.COM/ESCAPISMTORONTO
TWITTER.COM/ESCAPISMTO
INSTAGRAM.COM/ESCAPISMTO
HOMEPAGE TAKEOVERA piece of prime real estate on the escapism website, the homepage takeover is a chance to deliver a strong, highly visual brand message next to the brand’s hero content online. The bespoke parallax integration means high impact, too.
7 Day Homepage Takeover and ROS banners
$2,500
RATE CARD
OUR UK AND CANADIAN PARTNERS
FACEBOOK.COM/ESCAPISMTORONTO
TWITTER.COM/ESCAPISMTO
INSTAGRAM.COM/ESCAPISMTO