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QUIZ
1. Name two design principlesve given in the JTC.
2. o pict!res appeal most to
pathos or ethos# $h%#&.'o! are writing an arg!men
a)o!t the harms of deforestheir nation*s land. +,plain wo!ld )e the most appropr
and *$h%* in one sentence-a / pict!re of a landscape that
deforestation
) / graph which shows the incren!m)er of trees c!t down
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5is!al 6hetoric$7/T I8 IT# /N 79$ C/N I U8+ IT#
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What is Visual Rhetoric?
$hat is 6hetoric#
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What is Visual Rhetoric?
1. ;ict!res-1. rawings
2. ;hotos
&. Clip/rt
2.
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What is Visual Rhetoric?
6hetoric = 5is!als > 5is!al 6hetoric
Using vis!al elementscomm!nicate a p!rpose
an a!dience
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7ow does an image from C8Uadmissions page !se vis!al rhet
? Is it e0ective in its !se of vis!al rhetor
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7ow does this @conalds ad !se vrhetoric#
? Is it e0ective in its !se of vis!al rhetoric#
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esign principles that shapeVisual Rhetoric
Aalance B 7ow do the readers* eyes move aroundthe page#
+mphasis B 7ow diferentare the design elements#
6epetition B 7ow are elements!sed multipletimes#
;lacement B /re similarideas placed together#
Consistenc% B 7ow are te,t and image placed similarl%
thro!gho!t the doc!ment#
Contrast B vis!al di0erences in elements on a pa
Repetition B consistentl% gro!ping m!ltiple item
Alignment B placement
Pro,imit% B gro!ping of elements that have som
C
R
A
P
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7ow does C8U*s admissions page DC6/;* model#
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$h% is this )roch!re ine0ect
? 7ow co!ld it )e more e0ective for its
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7ow can I create VisualRhetoric?
8et the tone B colors" photographs" charts7elp readers !nderstand a point B headings" fonimages
Convince readers to accept a point B lists" highlievidence
Clarif% comple, concepts B photograph" Eowchadiagram" ta)le
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$h% sho!ld I care a)o!t VisuRhetoric?
id %o! now that most emplo%ers don*t spend than &F seconds on a res!me#The% need to )e pers!aded rst )% how it looks.
$h% do %o! thin vis!al rhetoric wo!ld )e imporfor /4#
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Analyzing aBrochure
Goo at an e,ample of %o!r )r)ro!ght to class and disc!ss tfollowing with a partner-
$ho is the intended a!dience#$hat is the p!rpose of the )roch
7ow are the following elements !
/re the !se of these elements e0
the p!rpose of their a!dience# $not#
Images
Colors
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Considering
%o!r p!)licarg!ment http-HHpadlecomHathleemel1Harg!t
http://padlet.com/kathleenhamel_18/argumenthttp://padlet.com/kathleenhamel_18/argumenthttp://padlet.com/kathleenhamel_18/argumenthttp://padlet.com/kathleenhamel_18/argumenthttp://padlet.com/kathleenhamel_18/argumenthttp://padlet.com/kathleenhamel_18/argumenthttp://padlet.com/kathleenhamel_18/argumenthttp://padlet.com/kathleenhamel_18/argument