8/2/2019 ESPN.com Usability Analysis
http://slidepdf.com/reader/full/espncom-usability-analysis 1/13
U^KFACAXQXE^XIGVE^ZL,NGD
MkceqCepal
;
U~kfacaxq Xe~x igv E^ZL,ngd
Mkceq Cepal Lgvxmpe~x Da~~guva ^xkxe Ulayev~axq
_Alxvghunxagl xg Pef Zufca~mal` „ Gnxgfev 60# 6:;;T
8/2/2019 ESPN.com Usability Analysis
http://slidepdf.com/reader/full/espncom-usability-analysis 2/13
U^KFACAXQXE^XIGVE^ZL,NGD
MkceqCepal
6
Olgp Qguv Kuhaelne
Pmel he~a`lal` k pef~axe# ax a~ yevq adzgvxklx xg olgp xme nglxelx feal` zufca~meh k~pecc k~ olgp xme kuhaelne pmg pacc fe yaepal` ax, Ahelxaiqal` xme ~axe~‑ kyevk`e yaepev a~e~~elxakc pmel ~ecenxal` xe~x ~ufbenx~ igv k u~kfacaxq ~xuhq, Igv E^ZL,ngd# xme nglxelx a~`elevkccq ~zgvx~$veckxeh# klh xme kuhaelne nkl fe he~nvafeh xmvgu`m ykvagu~ ~ex~ gi
hedg`vkzman~,
Kl kyevk`e u~ev gi E^ZL,ngd a~ fexpeel xme k`e~ gi ;= klh >8 qekv~ gch paxm 18% gi xmed feal` dkce, Dg~x u~ev~ kve ngcce`e ehunkxeh -=0%! klh kve edzcgqeh iucc xade -08%!,Ea`mxq$gle zevnelx gi E^ZL ya~axgv~ mkye kxxelheh ~zgvxal` eyelx~ paxmal xme ck~x ;6 dglxm~ klh=1% mkye zuvnmk~eh zvghunx~ glcale paxmal xme ck~x ;6 dglxm~,
Kyevk`e E^ZL,ngd U~ev
K`e 99% fexpeel ;= klh >8# dehakl k`e 61
@elhev 18% Dkce# 80% ^al`ce
Ehunkxagl =0% Ngcce`e Ehunkxeh
Edzcgqdelx 08% Iucc xadeKyevk`e MMA (06#;::
^zgvx~$Alxeve~x =;% kxxelheh ~zgvxal` eyelx~ paxmal ck~x ;6 dglxm~
Glcale ^mgzzal` =1% zuvnmk~eh zvghunx~ glcale paxmal ck~x ;6 dglxm~
Alxevlex alhu~xvae~ pklx u~ev~ xg mkye k –`ggh— e}zevaelne pmel ya~axal` xmeav pef~axe, Algvhev xg el~uve xmkx E^ZL,ngd a~ he~a`leh al xme fe~x zg~~afce pkq igv xmeav kuhaelne# ax a~adzgvxklx xg nglhunx ykvagu~ xqze~ gi xe~xal` xg hexevdale xme ya~axgv‑~ ek~e gi u~e, Xme~e xe~x~nkl ahelxaiq nevxkal a~~ue~ xmkx ~mguch fe dghaiaeh xg adzvgye xme pef~axe‑~ u~kfacaxq,
Xme iav~x xqze gi xe~xal`# kl glcale ~uvyeq# a~ ik~x klh nmekz fux hge~ lgx kcpkq~ vexuvl
yevq knnuvkxe ve~ucx~, Al$zev~gl xe~xal` a~ k xe~x al pmanm vezve~elxkxaye xqzankc u~ev~ gi k ~axe kvek~oeh xg ngdzcexe ykvagu~ xk~o~ gl xme ~axe al xmeav zev~glkc pef$fvgp~al` elyavgldelx~ paxmxmeav knxagl~ feal` hgnudelxeh, Xme ck~x xqze gi xe~xal` a~ ckf$fk~eh xe~xal` pmanm alygcye~xenmlgcg`q ~unm k~ nkdevk~# eqe$xvknoal` heyane~# klh k pgvoal` ~xkii, Igv xma~ zkzev# al$zev~glxe~xal` pacc fe u~eh xg xe~x xme u~kfacaxq gi E^ZL,ngd,
Nmg~el Xe~xev~
Xe~xev~ peve nmg~el fk~eh uzgl xme u~ev hedg`vkzman~ gi kyevk`e E^ZL,ngd u~ev~, Fgxmgi xme xe~xev~ peve dkce~ pmg mkh kxxelheh ~zgvxal` eyelx~ klh zuvnmk~eh zvghunx~ glcale paxmalxme ck~x qekv, Xme xpg peve nuvvelxcq kxxelhal` ngcce`e kx Lgvxmpe~x Da~~guva ^xkxe Ulayev~axqklh iecc paxmal xme kyevk`e k`e gi kl E^ZL,ngd u~ev, Kx xme elh gi xme xe~x# ax pk~ igulh xmkx
leaxmev u~ev ive{uelxcq ya~axeh E^ZL,ngd# fux fgxm mkh u~eh ax zveyagu~cq klh peve alxeve~xeh alxme nglxelx ax zvgyaheh,
U~ev K# Ngccal HeFuq~eve# a~ k 6;$qekv$gch ~elagv calefknoev gl xme Lgvxmpe~x iggxfkccxekd, K~ k iggxfkcc zckqev# Ngccal a~ gfyagu~cq alxeve~xeh al ~zgvx~# klh ma~ hedg`vkzman~ ~mgpehxmkx me pguch vezve~elx k ngddgl u~ev gi E^ZL,ngd, Ma~ dg~x ive{uelxcq ya~axeh pef~axe~ngl~a~xeh gi Iknefggo# xme Lgvxmpe~x pef~axe# Fekvnkx Fcaxr# klh gnnk~aglkccq lep~$fk~ehpef~axe~, Me mk~ feel u~al` xme Alxevlex igv kzzvg}adkxecq lale qekv~ klh e}mafax~ k nguzcekhyklneh Alxevlex femkyagv~, Me ~zelh~ kfgux gle mguv gv ce~~ gl xme pef hkacq klh pguch vkxmev
8/2/2019 ESPN.com Usability Analysis
http://slidepdf.com/reader/full/espncom-usability-analysis 3/13
U^KFACAXQXE^XIGVE^ZL,NGD
MkceqCepal
>
mkye ~gdefghq ec~e ia} ma~ ngdzuxev e{uazdelx xmkl hg ax mad~eci, Ngccal hge~ lgx knx k~ k~guvne igv ngdzuxev khyane klh al iknx# he~nvafe~ mad~eci k~ –xenmlgcg`q accaxevkxe,— Mee}zckaleh# –A @gg`ce ~ekvnm eyevqxmal` fenku~e A‑d bu~x xgg adzkxaelx xg pkax gv cekvl mgp xgialh xmal`~ gl pef~axe~,— Me ieec~ ivu~xvkxeh pmel me nkllgx ialh aligvdkxagl yevq {uanocq, Igv xme zvenehal` vek~gl~# Ngccal a~ xme cgp$e}zevaelne pef u~ev al xma~ xe~x,
U~ev F# Nghq Umal`# a~ kl ;=$qekv$gch ive~mdkl kx Lgvxmpe~x, Me ya~ax~ pef~axe~ ~unm k~Iknefggo# Xpaxxev# @gg`ce Zcu~# ma~ edkac# klh Qkmgg kcdg~x eyevq hkq, Me mk~ ~zelx kcdg~x ~a}qekv~ glcale klh mk~ heyecgzeh dklq khyklneh femkyagv~ gyev xade, Me xelh~ xg ~zelh kvgulhxmvee mguv~ zev hkq gl xme Alxevlex klh a~ ngl~aheveh xg fe k ~guvne igv ngdzuxev khyane kdgl`ma~ ivaelh~, Igv xme~e vek~gl~# Nghq zvgye~ xg fe xme ma`m$e}zevaelne pef u~ev al xma~ xe~x,
Xme xkfce fecgp mecz~ accu~xvkxe pmq Ngccal a~ xme cgp$e}zevaelne u~ev# klh Nghq a~ xmema`m$e}zevaelne u~ev, Xme fgcheh pgvh~ vezve~elx xme dgve ~uzevagv nmkvknxeva~xan,
U~ev K2 Ngccal U~ev F2 Nghq
Xqze gi u~ev Cgp$e}zevaelne Ma`m$e}zevaelneQekv~ ~zelx glcale 1 qekv~ 9 qekv~
Xade gl pef zev hkq ; mguvce~~ > mguv~
Xade gl pef zev peeo 0 mguv~ce~~ 6; mguv~
Igccgp~ xenm xvelh~~guvne Lg Qe~
Ia}e~ gpl ngdzuxev Lg Qe~
Khyklneh femkyagv~ … Olgp~ mgp xg pef nmkx… Olgp~ mgp xg nmkl`e
ckfec~ gl fggodkvo~
… Olgp~ mgp xg pef nmkx
… Olgp~ mgp xg nmkl`e
ckfec~ gl fggodkvo~
… Olgp~ mgp xg uz`vkhe
fvgp~ev
… Mk~ he~a`leh gpl pefzk`e
U~kfacaxq Xe~x K2 Ngccal HeFuq~eve
Xe~xal` ElyavgldelxNgccal pk~ xe~xeh al xme ^xuhelx ^elkxe giiane# pmanm a~ cgnkxeh al xme Giiane gi Nkdzu~
Knxayaxae~ al xme Ulagl, Xme giiane a~ k ikavcq ~dkcc# elncg~eh# pecc$cax vggd paxm xpg xkfce~# glehe~o# klh ~eyevkc iacal` nkfalex~ kcgl` xme eh`e~, Me ~ex uz ma~ ckzxgz gl gle gi xme xkfce~ klh ~kxal k nmkav, Gl xme fea`e pkcc~ peve fuccexal fgkvh~# vedalhev ~meex~# klh k ~dkcc pmaxefgkvh, Meive{uelxcq fvgp~e~ xme Alxevlex al xme ^elkxe giiane fenku~e# k~ k ~elkxgv# me a~ ve{uaveh xg ~evyekx cek~x xpg giiane mguv~ eknm peeo, Xmeve kve gixel gxmev ^elkxe dedfev~ ~evyal` giiane mguv~kx xme ~kde xade k~ mad, K~ k dkxxev gi iknx# pmel me pk~ xe~xeh# klgxmev ~elkxgv# pmgd a~ ma~ng$nmkav# pk~ pgvoal` al xme giiane kx xme gxmev xkfce,
Ngccal u~eh ma~ Lgvxmpe~x ckzxgz# pmanm mk~ k ;>99 } 09= za}ec ~nveel ve~gcuxagl# xgngdzcexe xme xk~o~ igv xme xe~x, U~al` ma~ Exmevlex ngvh# me ngllenxeh xg nkdzu~ Alxevlex igv ik~xev ~zeeh, Xme fkno`vgulh gl ma~ he~oxgz pk~ k ~xklhkvh lkxuve zanxuve xmkx pk~ k zve~ex glxme ngdzuxev# klh me u~eh @gg`ce Nmvgde k~ ma~ fvgp~ev, Me fe`kl xme xe~x paxm ma~ ygcudeduxeh,
8/2/2019 ESPN.com Usability Analysis
http://slidepdf.com/reader/full/espncom-usability-analysis 4/13
U^KFACAXQXE^XIGVE^ZL,NGD
MkceqCepal
8
Xe~x Ve~ucx~Xk~o ;2 Hexevdale xme nku~e gi Gkocklh Vkahev'~ gplev Kc Hkya~' hekxm,
Ngccal oeqeh al –kc hkya~ hekxm— xg k @gg`ce ~ekvnm fg} gl ma~ xggcfkv, Xme iav~x ve~ucxpk~ kl E^ZL kvxance# klh me ncanoeh xg gzel ax, Fq ~nkllal` xme kvxance# me igulh xmkx xme nku~e gi hekxm pk~ lgx addehakxecq ha~ncg~eh, Me k~oeh# –A~ xmkx ax7— Me pelx fkno xg xme ~ekvnm ve~ucx~
klh ncanoeh gl gle dgve pef~axe xmel henaheh ax mk~ lgx feel vecek~eh,
Xk~o 62 @g xg E^ZL,ngd klh fvgp~e xme ~axe kx qguv cea~uve igv > daluxe~, -Xme vedkalal` xk~o~kcc ignu~ ~zenaiankccq gl E^ZL,ngd'~ nglxelx,!
Ngccal pelx xg E^ZL‑~ mgdezk`e klh ncanoeh gl –^xklhal`~— ulhev xme LMC xkf gl xmehvgzhgpl lkya`kxagl k~ ~mgpl meve2
Me xmel ncanoeh gl –Nmank`g#— fenku~e me a~ ivgd Accalga~ klh pklxeh xg ~ee mgp xmeFcknomkpo~ peve hgal`, Me kvvayeh kx xma~ zk`e2
Me ncanoeh xme cg`g zmgxg gi xme Fcknomkpo~ klh xme zk`e vecgkheh, Me pk~ xvqal` xg ialh~zenaian aligvdkxagl fux hah lgx olgp mgp xg `ex xg ax, Me ncanoeh xme ^xkxa~xan~ xkf# `cklneh kxxme zk`e# xmel ialkccq# xme Vkloal`~ xkf, Me ~nvgcceh paxm xme ~nvgcc rgle gi ma~ xgunmzkh xg vekhpmg xmeq mkye zckqeh klh mgp xmeav vkloal` mk~ nmkl`eh,
Le}x# Ngccal ncanoeh xme E^ZL cg`g kx xme xgz gi xme zk`e xg vexuvl xg E^ZL‑~ mgde, Mencanoeh gl –^xklhal`~— ulhev xme LIC xkf gl xme hvgzhgpl lkya`kxagl# k~ ma`mca`mxeh gl xmele}x zk`e,
8/2/2019 ESPN.com Usability Analysis
http://slidepdf.com/reader/full/espncom-usability-analysis 5/13
U^KFACAXQXE^XIGVE^ZL,NGD
MkceqCepal
5
Glne k`kal# me ncanoeh gl –Nmank`g— ~g me nguch nmeno xg ~ee mgp xme Fekv~ peve hgal`,
Kixev cggoal` kx xmeav dkal zk`e# me ncanoeh xme Vg~xev xkf klh cggoeh kx xme ca~x, Me ~nvgccehxmvgu`m ax paxm xme ~nvgcc rgle klh ncanoeh gl –Heyal Me~xev,— Me fvaeicq cggoeh kx xme zckqev‑~ zvgiace xmel xme xade pk~ uz,
Xk~o >2 Hexevdale pmg pacc zckq gl Xue~hkq# Lgy, =# al LNKK Del'~ Haya~agl A ngcce`eiggxfkcc,
Igv xma~ xk~o# Ngccal pk~ kfce xg ncano gl xme –LNKK IF— xkf ivgd xme pefzk`e me pk~kcvekhq yaepal`,
Me ncanoeh gl –^nmehuce— xmel ~nvgcceh xmvgu`m xme zk`e igv xme nuvvelx peeo# pmanm pk~ zk`e =,Me pk~ lgx ~uve pmanm peeo Lgyedfev = pguch ikcc gl ~g me ncanoeh zk`e 1 xg ~nkl dgve# xmelncanoeh gl ;: fux nguch lgx ialh xme `kde ulxac zk`e ;;,
8/2/2019 ESPN.com Usability Analysis
http://slidepdf.com/reader/full/espncom-usability-analysis 6/13
U^KFACAXQXE^XIGVE^ZL,NGD
MkceqCepal
9
Xk~o 82 ^uf~nvafe xg veneaye kl V^^ ieeh xg Facc ^addgl~ Ngcudl~,Kixev mekval` xma~ xk~o# Ngccal‑~ iav~x {ue~xagl pk~# –Pmkx a~ kl V^^ ieeh7— Xme gxmev
~elkxgv al xme giiane klh A fgxm kxxedzxeh xg e}zckal xg mad xme iulnxaglgi gle, Me xqzeh al –Facc ^addgl~— alxg E^ZL‑~ ~ekvnm fg}, Me ncanoehxme V^^ calo al xme ceix ngcudl gi xme pefzk`e ulhev –^ekvnm Xggc~,—
Xma~ fvgu`mx uz k pefzk`e iucc gi ~nvazx nghal`, Me ncanoeh ax k`kal# klhxme ~kde xmal` mkzzeleh, Me henaheh xg ~ekvnm –Facc ^addgl~ ~uf~nvafe xg V^^— al xme E^ZL~ekvnm fg}, Me ~xacc nguch lgx ialh klqpmeve xg ~uf~nvafe, Me bgoal`cq k~oeh# –Nkl A zmgle kivaelh7— klh ~kah xmkx ai me ~evagu~cq leeheh xg ~uf~nvafe xg xme V^^ ieeh# me pguch zvgfkfcq k~o k ivaelh xg mecz mad, Me ~nvgcceh uz klh hgpl xme ve~ucx~ ~eyevkc xade~# pelx fkno xg ma~ gch~ekvnm ve~ucx~# klh nglncuheh xmkx xme glcq kl~pev nguch fe xme calo xmkx ~kah# –^uf~nvafe xg@vklxcklh [ukvxevcq— ~mgpl fecgp xme ve~ucx2
Xk~o 52 Ialh k bgf pgvoal` igv E^ZL al k ha`axkc dehak nkzknaxq, Hexevdale mgp xg kzzcq igv xme bgf,
Igv xma~ xk~o# Ngccal olep va`mx pmeve xg cggo klh ~nvgcceh ~xvka`mx xg xme fgxxgd gi xmeE^ZL‑~ pef~axe, Me ncanoeh gl –Bgf~ kx E^ZL— igulh al xme fgxxgd va`mx$mklh ngvlev gi xmepef~axe# xmel ncanoeh xme –Nkveev Kvek~— xkf,
Kixev xmkx# me ncanoeh gl –Ducxadehak#— xmel ~ecenxeh xme –Ducxadehak bgf~ kx E^ZL— calo, Mencanoeh gl xme K~~a~xklx Ehaxgv zg~axagl klh ncanoeh –Kzzcq Lgp,—
Xk~o 92 Hexevdale mgp xg ~uf~nvafe xg E^ZL'~ zvalx dk`krale -nkcceh &E^ZL xme dk`krale&!,Ngccal zve~~eh xme fkno fuxxgl ulxac me pk~ fkno xg xme E^ZL,ngd mgdezk`e, Xmel me
pelx ~xvka`mx xg xme fgxxgd# zku~eh xg ~ekvnm igv xme calo# xmel igulh –E^ZL XME DK@KRALE—lekv xme fgxxgd va`mx mklh ngvlev# klh ncanoeh ax xg ~ee –^uf~nvafe Xghkq,—
8/2/2019 ESPN.com Usability Analysis
http://slidepdf.com/reader/full/espncom-usability-analysis 7/13
U^KFACAXQXE^XIGVE^ZL,NGD
MkceqCepal
0
Xk~o 02 Ialh k zmgxg gi Hvep Dggv, Hexevdale pmkx ~zgvx me zckq~,Igv xma~ xk~o# Ngccal ~ekvnmeh –hvep dggve— al xme E^ZL ~ekvnm fg}, Me ~zecceh xme ck~x
lkde pvgl`# ~g xme ~ekvnm ~u``e~xeh –Hvep Dggv,— Me ~nvgcceh xmvgu`m xme kvxance~ klh ncanoehgl k iep gi xmed xg xvq xg ialh k zmgxg, Me ncanoeh gl k ludfev gi haiievelx kvxance~ xmel henahehxg ~ekvnm –hvep dggv zanxuve— al xme E^ZL ~ekvnm klh igulh k zmgxg gi mad zckqal` ~gnnev,
Xk~o =2 Ialh klh zckq Pkco xme Zcklo,Ngccal xqzeh –Pkco xme Zcklo— al xme E^ZL ~ekvnm fg} klh ncanoeh xme zanxuve gl xme iav~x
~ekvnm ve~ucx, Me ncanoeh –Mgp xg Zckq#— xuvleh uz xme ygcude gl ma~ ngdzuxev# klh fvaeicq vekhxme vuce~ gi xme `kde xmel zve~~eh –Fkno,— Zmgxg~ kve ~mgpl fecgp,
Me zve~~eh# –^xkvx xme @kde— klh ~ecenxeh xg zckq k~ xme dkce nmkvknxev# pmanm ngalnahelxkccqpk~ lkdeh Ngcal, Me ncanoeh k nkvh klh pk~ `ayel k {ue~xagl,
Ngccal ncanoeh xme vgze xmel vekcareh me nguch lgx dkoe xme mggo budz xg xme ~zgx me ncanoeh,Xmeveigve# me hvk``eh xme mggo xg xme zckne gl xme vgze xmkx me pklxeh xmel ncanoeh ~ufdax,
Me pkxnmeh ma~ nmkvknxev pkco xme zcklo# xmel ncanoeh nglxalue# klh vezekxeh xme ~xez~ al xme~kde dkllev igv xme ve~x gi ma~ {ue~xagl~, Pmel me veknmeh ma~ iav~x vgulh ve~ucx~# me ncanoehnglxalue k`kal klh vezexaxayecq pelx xmvgu`m xme ve~x gi xme `kde,
8/2/2019 ESPN.com Usability Analysis
http://slidepdf.com/reader/full/espncom-usability-analysis 8/13
U^KFACAXQXE^XIGVE^ZL,NGD
MkceqCepal
=
U~kfacaxq Xe~x F2 Nghq Umal`
Xe~xal` ElyavgldelxNghq pk~ xe~xeh al ma~ hgvd vggd gl xme iguvxm icggv gi Zevval Mkcc, Axed~ al ma~ vggd
alncuheh xpg cgixeh feh~# xpg pkvhvgfe~# xpg he~o~# ~eyevkc hve~~ev~# k xeceya~agl# kl ]fg} >9:#k `uaxkv# klh k iuxgl, K iep zg~xev~ kc~g ngyeveh ma~ pkcc, Ma~ vggd mkh ~ca`mx ncuxxev fux pk~
ikavcq ncekl klh gv`klareh, Xme vggd pk~ yevq {uaex huval` xme xe~xal` ~alne ma~ vggddkxe pk~`gle# klh xme palhgp~ cex al k cgx gi lkxuvkc ca`mx, Pmace ngdzcexal` xme xk~o~# me ~kx kx ma~ he~o klh veck}eh fq ceklal` fkno al ma~ nmkav,
Nghq u~eh ma~ Lgvxmpe~x ckzxgz paxm ;>99 } 09= za}ec ~nveel ve~gcuxagl klh ngllenxehpavece~~cq xg nkdzu~ Alxevlex, Ma~ he~oxgz fkno`vgulh pk~ xaceh paxm Kzzce cg`g~# pmanm mkh^xeye Bgf~‑ zvgiace k~ xme nux$gux igv xme faxe al xme cg`g, Iaveig} pk~ xme fvgp~ev me u~eh,
Xe~x Ve~ucx~Xk~o ;2 Hexevdale xme nku~e gi Gkocklh Vkahev'~ gplev Kc Hkya~' hekxm,
Nghq ~ekvnmeh –kc hkya~‑ hekxm— xmvgu`m ma~ mgdezk`e# @gg`ce, Me ncanoeh xme iav~x
ve~ucx# E^ZL,ngd‑~ kvxance klh igulh xmkx –xme nku~e gi hekxm pk~ lgx addehakxecq ha~ncg~eh,—Me pelx fkno xg veiale ma~ ~ekvnm xg –kc hkya~‑ nku~e gi hekxm,— Me ~oaddeh xmvgu`m xme iav~x zk`e gi ve~ucx~ klh henaheh xmkx xme nku~e mkh lgx feel vecek~eh qex,
Xk~o 62 @g xg E^ZL,ngd klh fvgp~e xme ~axe kx qguv cea~uve igv > daluxe~, -Xme vedkalal` xk~o~kcc ignu~ ~zenaiankccq gl E^ZL,ngd'~ nglxelx,!Me ncanoeh gl –^ngve~— ulhev xme LIC xkf ~eel fecgp2
Me ~nvgcceh hgpl u~al` ma~ kvvgp oeq~ xg ialh xme Zknoev~ `kde# xmel ~kah# –Zknoev~ kve xaehpaxm Yaoal`~? Zknoev~ kve `gal` xg pal,— Me xmel ncanoeh gl –Vkloal`~— ulhev xme LNKK IFxkf ~mgpl gl xme le}x zk`e,
8/2/2019 ESPN.com Usability Analysis
http://slidepdf.com/reader/full/espncom-usability-analysis 9/13
U^KFACAXQXE^XIGVE^ZL,NGD
MkceqCepal
1
Me {uanocq ~nvgcceh hgpl klh ~kah# –Lefvk~ok a~ ;> al xme zgcc~#— ~alne me a~ ivgd Lefvk~ok,Xmel me pelx fkno xg xme lkya`kxagl klh ncanoeh gl –Venvuaxal`Lkxagl— ulhev xme LNKK FFxkf,
Pmel ax cgkheh# me ~kah xmeve pk~ lgxmal` pgvxm cggoal` kx xmeve klh ncanoeh xg `g xg xme dkal zk`e gi xme ^gnnev xkf pmel xade vkl gux,
Xk~o >2 Hexevdale pmg pacc zckq gl Xue~hkq# Lgy, =# al LNKK Del'~ Haya~agl A ngcce`eiggxfkcc,
Ivgd xme ^gnnev mgdezk`e# me ncanoeh gl –^nmehuce— ulhev xme LNKK IF xkf gl xmelkya`kxagl,
8/2/2019 ESPN.com Usability Analysis
http://slidepdf.com/reader/full/espncom-usability-analysis 10/13
U^KFACAXQXE^XIGVE^ZL,NGD
MkceqCepal
;:
Me ~nvgcceh hgpl xme zk`e xmel fkno uz igv Peeo =, Me ncanoeh gl zk`e 1# xmel ncanoeh gl zk`e;: klh ~nvgcceh xme zk`e k`kal, Me xmel ncanoeh gl zk`e ;; xg ialh xme ngvvenx xekd~,
Xk~o 82 ^uf~nvafe xg veneaye kl V^^ ieeh xg Facc ^addgl~ Ngcudl~,Igv xma~ xk~o# Nghq ~ekvnmeh –Facc ^addgl~— al xme E^ZL ~ekvnm fg}# klh ncanoeh gl xme
F,^, Vezgvx calo gl xme iav~x ve~ucx# pmanm nkl fe ~eel fecgp,
Me xmel ncanoeh xme V^^ fuxxgl ~mgpl fecgp klh ~uf~nvafeh xg ngdzcexe xme xk~o,
Xk~o 52 Ialh k bgf pgvoal` igv E^ZL al k ha`axkc dehak nkzknaxq, Hexevdale mgp xg kzzcq igv xme bgf,
Nghq ~nvgcceh havenxcq xg xme fgxxgd gi xme zk`e# ncanoeh –Bgf~ kx E^ZL#— klh ncanoeh xme
calo xmkx ~kah –^ekvnm E^ZL bgf~ lgp,— Me xqzeh al –ha`axkc dehak— xg xme E^ZL Nkveev~ ~ekvnm fg} klh ~ecenxeh xme iav~x dkxnmal` ve~ucx# pmanm pk~ Zvgbenx Ha`axkc Dehak K~~gnakxe klhncanoeh –Kzzcq Lgp,—
Xk~o 92 Hexevdale mgp xg ~uf~nvafe xg E^ZL'~ zvalx dk`krale -nkcceh &E^ZL xme dk`krale&!,Nghq xqzeh al –e~zl,ngd— alxg xme khhve~~ fkv xg vexuvl xg xme mgdezk`e, Me ~nvgcceh xg
xme fgxxgd klh ncanoeh –E^ZL XME DK@KRALE#— xmel –^uf~nvafe Xghkq,—
8/2/2019 ESPN.com Usability Analysis
http://slidepdf.com/reader/full/espncom-usability-analysis 11/13
U^KFACAXQXE^XIGVE^ZL,NGD
MkceqCepal
;;
Xk~o 02 Ialh k zmgxg gi Hvep Dggv, Hexevdale pmkx ~zgvx me zckq~,Me xqzeh# –hvep dggv— al xme E^ZL ~ekvnm fg}# klh k~ me hah# me k~oeh# –Nkl A bu~x
@gg`ce ax7— Kixev A ~kah qe~# me cggoeh kx ma~ ve~ucx~ igv xme E^ZL ~ekvnm# ~kp xmkx xmeve pk~ k–Zmgxg~— xkf gl xme ceix ngcudl klh ~kah –Leyev dalh,— Me ncanoeh xme xkf klh zucceh uz k zanxuve gi Hvep Dggv zckqal` ~gnnev,
Xk~o =2 Ialh klh zckq Pkco xme Zcklo,Nghq ~ekvnmeh –pkco xme zcklo— al E^ZL‑~ ~ekvnm fg}, Me ~ecenxeh –^xkvx xme @kde— klh
~ecenxeh xg zckq k~ xme nmkvknxev# Ngcal, Me ~gdexade~ mkh xg ncano xpane fenku~e me u~eh ma~xgunmzkh xg ncano al~xekh gi xme fuxxgl~ ulhev xme xgunmzkh,
Me ncanoeh k nkvh klh pk~ `ayel k {ue~xagl, Me hvk``eh xme mggo xg xme zevnelxk`e me pklxehklh ncanoeh ~ufdax,
Me pguch pkxnm ma~ nmkvknxev mgz gl xme zcklo# xme ngvvenx kl~pev pk~ veyekceh# xmel me ncanoehnglxalue,
Xme ~xez~ peve nglxalueh igv xme ve~x gi xme {ue~xagl~ igv xme `kde,
8/2/2019 ESPN.com Usability Analysis
http://slidepdf.com/reader/full/espncom-usability-analysis 12/13
U^KFACAXQXE^XIGVE^ZL,NGD
MkceqCepal
;6
Xe~xal` Nglncu~agl~
Eyel xmgu`m pef~axe~ pguch caoe xg fe ickpce~~# zevienxagl a~ xgu`m pmel ngl~aheval` kccceyec~ gi u~ev e}zevaelne, Pef~axe~ nkl glcq hg xmeav fe~x xg adzvgye xme eiianaelnq klh vehunexme evvgv~ gi xmeav u~ev~, U~kfacaxq xe~xal` a~ k dexmgh gi adzvgyal` ~axe~ ~g xme kuhaelne nkl mkye
xme fe~x e}zevaelne zg~~afce klh fengde vexuvl u~ev~,
Al xma~ xe~x# xme u~ev~ peve ikavcq ~adackv al xmeav kzzvgknme~ xg eknm xk~o, Ngccal# U~ev K#dg~x caoecq pguch mkye ~ekvnmeh eyevqxmal` xmvgu`m @gg`ce ai me mkh lgx feel ulhev xmeadzve~~agl xmkx xma~ pk~ k u~kfacaxq xe~x igv E^ZL,ngd, Nghq# U~ev F# gixel ngdzcexeh xme xk~o~dgve {uanocq klh mkh dgve ngliahelne al ma~ knxagl~ xmkl Ngccal, Hue xg xme kdgulx gi xadeNghq ~zelh~ gl xme Alxevlex eknm peeo ngdzkveh xg Ngccal# Nghq ~eed~ xg mkye cekvleh xme pefklh ulhev~xklh~ ax fexxev, Lg dkxxev pmkx xme ~axe# Nghq pguch dg~x caoecq mkye k fexxev gyevkcce}zevaelne hue xg ma~ ma`mev ceyec gi Alxevlex olgpceh`e,
Gl Xk~o ;# leaxmev gi xme u~ev~ pelx havenxcq xg E^ZL,ngd xg ialh xme aligvdkxagl kfgux
Kc Hkya~‑ hekxm, @gg`ce mk~ fengde xme nmaei ~axe pmel xvqal` xg ialh kl kl~pev xg k {ue~xagl,E^ZL pgvoev~ mkye ~unne~~iuccq dkhe xme ~axe ya~afce xmvgu`m ~ekvnm el`ale gzxadarkxagl ~alneE^ZL pk~ xme iav~x ve~ucx xmkx nkde uz igv fgxm xe~x ~ufbenx~,
Gl Xk~o 6# fgxm u~ev~ igulh alxeve~xal` eyelx~ xg veyaep gl xme E^ZL,ngd pef~axe, Xmeqmkh xmvee daluxe~# fux fgxm nguch mkye ek~acq ~zelx dunm cgl`ev, Eyel xmgu`m fgxm peve lgxve`uckv u~ev~ gi E^ZL,ngd# Nghq ~eedeh `elevkccq dgve ngliahelx al lkya`kxal` xme ~axe,
Fgxm u~ev~ ~xvu``ceh xg {uanocq ialh xme xekd~ zckqal` igv Xk~o >, E^ZL,ngd dkq pklxxg u~e k nkcelhkv al~xekh gi zk`e~ gv mkye k hvgzhgpl ca~x igv u~ev~ xg ialh ~zenaian hkxe~ ek~aev,^ekvnmal` eknm zk`e igv xme hkxe xmeq peve cggoal` igv pk~ k pk~xe gi xade,
Gl Xk~o 8# xme iknx xmkx Ngccal hah lgx olgp pmkx kl V^^ ieeh pk~ alhankxeh ce~~ Alxevlexe}zevaelne xmkl Nghq, Nghq pk~ kfce xg ialh xme Facc ^addgl~ V^^ ieeh pmace Ngccal hah lgx,Ngccal e}zevaelneh ~eyevkc evvgv~ al kxxedzxal` xme xk~o, E^ZL,ngd nguch mecz fq zuxxal` klV^^ fuxxgl gv calo gl xme dkal ve~ucx igv –Facc ^addgl~,—
Gl Xk~o~ 5 klh 9# fgxm xe~xev~ peve ek~acq kfce xg ialh E^ZL bgf~ klh ~uf~nvafe xg xmeE^ZL Dk`krale, Xme~e kve zvgfkfcq gixel u~eh klh pecc xe~xeh zgvxagl~ gi E^ZL,ngd# pmanm a~pmq xmeq peve ~g ek~q xg ialh, Xme u~ev~ gi xma~ xe~x mkh dg~x caoecq zevigvdeh xk~o~ caoe xme~egl gxmev ~axe~ klh olep pmeve xme calo~ pguch lgvdkccq fe igulh fk~eh gl xmg~e pef~axe~,
Igv Xk~o 0# fgxm u~ev~ peve kfce xg ialh k zanxuve gi Hvep Dggv zckqal` ~gnnev, Ngccalxqzeh al –hvep dggve— klh E^ZL ~mgpeh mad xmkx ax ~mguch fe –Hvep Dggv#— pmanm a~ vekccqlane igv xme u~ev, Xmgu`m# me ~xacc mkh xg hg ~gde pgvo xg ialh xme kl~pev, Me cggoeh xmvgu`m~eyevkc kvxance~ kfgux xme kxmcexe feigve me ~ekvnmeh paxm xme pgvh –zanxuve— alncuheh xg fe~unne~~iuc, Nghq eyel pklxeh xg `ex gux gi xme ~axe klh `g xg @gg`ce, E^ZL,ngd ~mguch ngl~ahev k fexxev pkq gi alhe}al` kxmcexe~, Ax pguch kc~g fe feleianakc ai xmeve pk~ k vgp gi zmgxg~ kx xmexgz igv eyevq ~ekvnm ve~ucx,
Xme Pkco xme Zcklo `kde igv Xk~o = `kye fgxm xe~xev~ k iep zvgfced~# fux glne xmeq `gxxme mkl` gi ax# xmeq ngdzcexeh xme `kde paxm lg zvgfced, Xma~ `kde pk~ k iul pkq xg oeez u~ev~
8/2/2019 ESPN.com Usability Analysis
http://slidepdf.com/reader/full/espncom-usability-analysis 13/13
U^KFACAXQXE^XIGVE^ZL,NGD
MkceqCepal
;>
gl xme pef~axe klh zg~~afcq kxxvknx xmed fkno igv k iuxuve ya~ax, Ngccal eyel delxagleh xmkx ax pk~~adackv xg k xeceya~agl ~mgp gl E^ZL xmkx me pk~ ikdacakv paxm,
Igv xme dg~x zkvx# xme ~axe pk~ eiianaelx klh xme u~ev~ peve kfce xg knngdzca~m dg~x xk~o~xme iav~x xade, K~ ~u``e~xeh# xme ~axe nguch dkoe ~gde nmkl`e~ xg dkoe xme ~axe ek~aev klh xg
cgpev xme evvgv~ dkhe fq ax~ u~ev~, Pef~axe he~a`lev~ leeh xg oeez al dalh xme ykvaeh e}zevaelnegi kcc u~ev~ pmel heyecgzal` xmeav ~axe~, Ax a~ lekvcq adzg~~afce xg zveyelx kcc evvgv~# fux xmvgu`mu~kfacaxq xe~xal`# Alxevlex ~axe~ nkl fe yk~xcq adzvgyeh, Gyevkcc# xme E^ZL,ngd pef~axe pk~ k–`ggh— e}zevaelne igv xme alhayahukc~ xe~xeh,