Establishing a reference in Wellness
II. Black Swan Capital Markets Conference – Lisbon, the 17th of November 2010
“Now Porto can compete with the Spa and Wellness sector in Southern Portugal.”
Source: Bruce Kendall, Tripadvisor
VIRGIN ACTIVE SPA – Porto
Establishing a reference in Wellness
“The spa was incredibly relaxing and enjoyable with great products to offer.”
Source: Traveller0654, Tripadvisor
DIVINE SPA, TheVine Hotel – Funchal, Madeira
Establishing a reference in Wellness
“The Royal Spa is a unique world of relaxation and splendor.”
Source: Alda Filipe
ROYAL SPA – Vale do Lobo, Algarve
Establishing a reference in Wellness
“The hotel is fabulous and the spa the best ever I have visited.”
Source: Karl, booking.com
7 SPA, HILTON – Vilamoura, Algarve
Establishing a reference in Wellness
“One of the 101 best SPAs in the World 2009.”
Source: Tatler’s
JOY JUNG SPA, Vila Joya – Praia de Galé, Algarve
Establishing a reference in Wellness
IN A NUTSHELL
27 years of experience and know-how
58 employees
Track record of well-known clients like - Intercontinental- Hilton- Lanidor - Sheraton - Vila Joya - Virgin Active
Exclusive distribution of cosmetic brands like - Académie Scientifique de Beauté- Elemis- Sodahsi- TheraVine
Creation of the first Spa University in Portugal
Internationalisation of the business already taking place
Objective of becoming the first Portuguese company on the Alternext
Establishing a reference in Wellness
HISTORY OF THE GROUP
1983 Founded as SolAmbiente by Mr. Goldmann senior in the AlgarveSelling bathrooms, kitchens and leisure equipment
1991 Martin Goldmann joined the group
1998 Creation of AzurAmbiente to start opertions in Lisbon
1999 Christian Goldmann joined the group
2004 Creation of ASPA AConcept and design of large scale spa projects
2006 Start operations of ASPA BExclusive distribution of cosmetic, lifestyle and anti ageing products
2008 Creation of HomeSpaOffering smaller scale projects for owners of luxury houses
2010 Creation of The Ambiente Group as holding company
Establishing a reference in Wellness
GROUP STRUCTURE
Establishing a reference in Wellness
THE WELLNESS (1.9 TRILLION USD) INDUSTRY
Workplace Wellness – 30.7 billion USD
Medical Tourism – 50.0 billion USD
Spa – 60.3 billion USD
Wellness Tourism – 106.0 billion USD
Complementary & Alternative Medicine – 113.0 billion USD
Preventive/ Personalized Health – 243.0 billion USD
Healthy Eating/ Nutrition & Weight Loss – 276.5 billion USD
Fitness & Mind and Body – 390.1 billion USD
Beauty & Anti Aging – 679.1 billion USD
Establishing a reference in Wellness
“… as living a healthy and better lifestyle has become one of the population’s top priorities, spas have grown in popularity and are viewed as essential elements to a hotel or resort’s success.” Source: Mendelbaum & Lerner
ASPA A
Establishing a reference in Wellness
ASPA A
The Past
Prestigious jobs - Vila Joya- Vale do Lobo- Luxury condominium spa in Angola- Virgin Active, 1st spa in Portugal
The Present
Major contracts - Angola- Ireland (The World)- Portugal- Tunisia
The Future
Business developments - Taking ASPA A international- Partnerships with hotel operators- Cooperations with leading consortias
Establishing a reference in Wellness
ASPA A
Our objectives are…
Approach the hotel renovation market
Win new projects
Develop the ASPA A brand internationally
Provide a “concept, design, install and operation” package
Become a product leader
Establishing a reference in Wellness
ASPA B
Establishing a reference in Wellness
ASPA B
Spa Cosmetics
Academie Scientifique de Beauté (France)- 9 ranges- Target: Spas and Beauty Salons
Elemis (Great Britain)- 8 ranges plus skin care products- Target: Four & Five Star Spas
Sodashi (Australia)- 11 ranges- 100% natural and chemical free products
TheraVine (South Africa)- 9 ranges- Vinho therapy based products
Establishing a reference in Wellness
ASPA B
Spa University
Offer post graduate courses for- Therapists- Beauticians- Lifestyle consultants- Spa Managers
SMART – Spa Management And Retail Training
Sodashi European Training Facility
Establishing a reference in Wellness
ASPA B
Our objectives are…
To achieve 1.000 spa treatments per day by 2013
Develop a constant stream of therapists and beauty therapists for the “Spa Opersations”
Retail partnership
Implementation of a real-time online ordering and stock control
Establishing a reference in Wellness
“Studies have shown that the addition of a spa can increase operating revenues of the hotel by over 20%”. Source: M. Madanoglu & S. Brezina
ASPA O
Establishing a reference in Wellness
ASPA O
Why we are going to operate Spas
Hotel operators are not Spa operators We have been approached by leading hotel groups to operate their Spas
The Spa is the first product which keeps the client on the hotel premises The demand for well operated Spas is rising
Generate the opportunity to offer a turn key project including the operations Big advantage in having the support from Elemis/ Steiner
Operating the Spa means to control the influence over sales and employment Spa operations provide the investor with more security
Establishing a reference in Wellness
ASPA O
Our objectives are…
Operate 18 Spas by 2013
Drive more project business due to profitable Spa operations
Establishing a reference in Wellness
“Although the real estate market in Portugal has slowed down, there is still considerable potential for HomeSpa in existing residences in Portugal as well as in other countried.” Source: Research Report Public Research
HomeSpa
Establishing a reference in Wellness
HomeSpa
Concept
Develop dead space into a HomeSpa area
Wellness at home
Increase the intrinsic value of the home
Creating something the whole family could use
Serve the demand of staying healthy, looking younger and feeling better
Pricing between 15.000 EUR and 500.000 EUR
Establishing a reference in Wellness
HomeSpa
Our objectives are…
Develop HomeSpa into an international brand Owning the trademark “HomeSpa” for whole Europe supports this approach
Design, sell and install 50 HomeSpa´s in 2013 So far we designed, sold and installed 18 HomeSpa’s
Team up with an intertational interior design house like Armani Casa or Zara Homes MAESA (France) recently teamed up with Zara Homes in terms of perfume, we aim to do the same with HomeSpa
Establishing a reference in Wellness
“The retail business is ready to become again the cash-cow of our company.” Source: Martin Goldmann, CEO The Ambiente Group
RETAIL BUSINESS
Establishing a reference in Wellness
RETAIL BUSINESS
Brands
Bathrooms- Leading German & Italien brands- Covering all the aspects of the bathroom
Kitchens- Leading German brands (ALNO & Impuls)
Leisure- Leading American brands
Establishing a reference in Wellness
RETAIL BUSINESS
Our objectives are…
Each of the 55 retailers should achieve a monthly turnover of 6.000,-- EUR
To dominate the top end of the market
Stay the leading supplier of design and qulity products
Expand with the own retailer SolAmbiente by opening additional outlets to the existing ones in Lagoa (700m2 showroom) and Quinta do Lago (400m2 showroom)
Establishing a reference in Wellness
FINANCIALS
Establishing a reference in Wellness
Margin 2010 2013
ASPA A on request € 2.000 € 6.000
ASPA B on request € 0.250 € 8.500
ASPA O on request € 0.000 € 7.000
HomeSpa on request € 0.750 € 3.000
Retailer Bus. on request € 1.250 € 3.500
SolAmbiente on request € 2.500 € 5.000
Revenues € 6.750 € 33.000
GP € 2.700 € 13.000
EBITDA € 0.700 € 8.200
NEXT STEPS
Raising equity through private investors We already had a round-table presentation and we will have more during the next weeks
Raising equity through institutional investors We already had roadshows in Germany and France with na exciting feedback especially out of Paris
Private Placement of 2.5 mio. Euro With up to 100 investors
Listing on the Alternext in the middle of 2011
Establishing a reference in Wellness
THANK YOU VERY MUCH FOR YOUR INTEREST!
Time forQuestions and Answers
Establishing a reference in Wellness
The Ambiente GroupAvenida Severiano Falcão, Lote 22686-100 Prior VelhoPortugal
Tel.: +351 219 498 229