GreenFest 2010Pedro Rocha dos Santos
Estoril Congress Center - DirectorEstoril Meetings CB - Board Member
ESTORIL - GREENING YOUR EVENTSESTORIL - GREENING YOUR EVENTS
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The Estoril Congress CenterLeading a New Sustainable Strategy in Meetings
The ECC is the initial Spark...
Finding the Right StrategyConverting Estoril into an International Reference
with the right Partners
International ConsultancyMCI Group ‐ Barcelona
Green Certification ProcessGreen Globe InternationalAustralia ‐ London UK
Principles and PhilosophyGreen Meeting Industry CouncilPortland ‐ USA
Ambitious Goals for 2008LeadingLeading EuropeanEuropean Green VenueGreen Venue
Becoming an International Reference
Sustainable ArquitectureZero Waste ManagementEnergy Efficient ModelLow Water ConsumptionSafety & WellbeingSocial ResponsibleCarbon OffsettingGreen Events Program
ENERGY CONSUMPTION 2007/08Benchmarked by Green Globe InternationalBenchmarked by Green Globe International
Becoming an International Reference
The Estoril CongressCenter consumed 119.4MJ per area under roof(m2) wich is
86.5% BetterThan the best practice level
WATER CONSUMPTION 2008/09Benchmarcked Benchmarcked by Green Globe Internationalby Green Globe International
Becoming an International Reference
The Estoril CongressCenter consumed 99.2 Lper area under roof (m2)which is
91.9% BetterThan the Best Parctice level
Waste Management 2008/09Benchmarked Benchmarked by Green Globe International by Green Globe International
The Estoril Congress Center produced6.2 L per area under one roof wich is
90.7% BetterThen the Best Practice Level
In 2008 started aNew MarketingCommunication
Branding Services under the Same Concept
Optional Sustainable Event Modules
Green Event Methodology Based on APEX Check List
Corporate Social Responsibility ServicesLocal Community and International
Health and Safety ProgramsSafe Space and Safe Event
Wellness Programs speciallyDesign for Events participants
Carbon Offsetting ServicesLocal or International
Event Certificate System
InternationalRecognition
AMFORHT ACADEMIC AWARD for Innovation 2008
Associacion Mondial pour la Formation en Hotélerie y Tourism
PARIS
International Shows / Active PresenceEIBTM 2008 Campaign “ Reduce Your Footprint and Survive “
IMEX 2009 - The Estoril won theGreen Exhibitor Award
CCE SponsorIMEX CSR Stand
CCE SponsorIMEX Waste Recycling
Sustainable Events Co-Organizationsince 2008 as part of strategic promotion
Green Festival 2010Introducing the B.Green AWARDS
Award Ceremony15th Sept.
18.30Main Hall
PORTUGAL TOURISMAWARDS 2009
Finalist Awarded Projectin Sustainability
National Recognition
... We came a long way
But there is still a lot to do
Reduced Energy consumption in 30%Certified Waste Management System 100R
Reduced Water consumption in 20%Created a Green Event Methodology
Offer Sustainable Event ServicesProvide Event certificate
Obtain International recognition
Business Growth confirms visionand strategy
... and still improving
58% growth 07/08 on room sales
24% growth 08/09 on international business
Business Tourism in Estoril is now 45% of the regions total turnover ( 15% 10 years ago )
Expected growth 2009/10 is 25%
Changing minds andmethods takes time... and MONEY
The Estoril Congress Center has invested500K eur In its Sustainability Campaign inthe last 3 years....
But in a sustainable way
Estoril will nowInvest in itsCustomers
Responsibility
We decided to push even moreour commitment and our
vision and decided to helpthe industry and customers to
accelerate the change.
In 2010 we launched the
* Oficial Campaign announcement during IMEX 2010
Program ObjectivesProgram Objectives
Generate a new mentality and makepeople become comfortable with the concept
Establish a more appealing way ofUsing green tools providing financialSupport as stimulation
Really push the change and show how easy Green Events can be set.
Keep our leading position in the Green Meeting Industry introducing newproducts and services in a creative way
HOW DOES IT WORKHOW DOES IT WORK
The purchase of space in the ECC Automatically generates the attribution
of a Green Fund that can be used to contract Green Services.
All events from today will Automatically benefit from
the Green Fund Program
SleepIN+
Events generating local Hotelsleeps get extra discount on m2
Minimizing TransportationLocal economy developmentLess CO2 Emissions
Sustain+ NEW Association Conferences Program
Objective: to create Association Events that leave an unique experience created for each Delegate, generating the adequateeconomic return to the Association by sharingManagement risks and implementing our sustainableprinciples on a sustainable way.
The programme includes three key dimensions: Sustain People Sustain ProfitSustain Planet
Offer of Special Conditions during: Bid process, Event planning Organisation of Association Congresses in the ECC
The Region commitmentto a long term sustainabledevelopment strategy.
Public Environment Agencies
In 2010 the Estoril Congress CenterIs also committed to become
ESTORILA Commitment
to Responsibilityand
SustainableChange
for our Childrenand the WORLD
THANK YOU