• Name : Ethic Audit Corp.
• Business Model : Audit and Consulting Services
• ETAC. aimes to giving audit and consulting services to many companies in different scales and sectors.
Services basicly planned as follows;
• Accounting• Financial Analysis• Tax• Compliance• Process&Efficiency&Internal Control• Human Resources.&Training
• Our Mission is to maximize the customer’s corporate value by earning the trust of society and creating strength corporations to health of economy.
• Our Vision is being one of the big audit firms in our country in ten years.
Value Preposition
Firms will work with ETAC, because of more customer
centric process. They can reach to advisers easiliy
without time limits.
Also, ETAC will offer more compatitive prices to firms
according to big four.
PricesPrices
Firms have different scales and ability of cost-bearing.
So, ETAC determine the service prices according to the
scale of company.
SWOT ANALYSIS FOR
• Strengths:- Specialist Staff - Competitive Prices- Market Valuation- Services free from all
deductions
• Weaknesses- Big Competitors- Limited Resources- Limited Service Variation
• Opportunities:- New Regulations- Dynamic Market- New Customer Potential
• Threats:• Potential CAR• Number of expert staff
Product Comparison
BIG FOUR- Service Variety- Specialized
Labour- High Capacity- Foreign Support- Brand
ETAC- Specialized
Processes- Smart Prices
- Customer Centric- Availability
ACCOUNTANT OFFICE
- Limited Services- Limited Experts
- Smart Prices- Availability
Market :
Big Four has big advantage in market, because of brand and international partners.
Up to the present, all regulations related with big-sized corporations only.
But, audit market will expand with The NewCommercial Code.
Because, draft covers Corporate Governance
Principles which are based on audit mechanism.
And, this growth will bring new obligations to the small-medium sized enterprises.
So, these mean ETAC have opportunuties in local market which based on SME’s.