22
T TTTe eee P PPPu uuuk kkke eee T TTTo ooow wwwn nnn C CCCe eeen nnnt tttr rrre eee P PPPl llla aaan nnn
8. Retail & Business
Initial observations on current activities
•
Over
all, the st
ate of ret
ail a
ppea
rs quite hea
lthy, w
ith som
e qu
alifica
tion.
•
The Mitr
e 10
is a key
anc
hor in th
e to
wn.
•
The to
wn is
clear
ly divided
into “su
nny”
and
“sh
ady”
sides
of t
he stree
t. •
Cros
sing
the
stre
et is
ver
y pr
oblemat
ic - n
o ob
viou
s cr
ossing
s, th
e he
avy an
d freq
uent
traf
fic pos
es a rea
l con
stra
int. Clea
rly no
sho
pping
from
this pas
sing
traf
fic.
•
Ther
e is a
rea
sona
ble
selection
of n
ationa
l retailers
, as
one
would
expe
ct in
a tow
n of
this size, m
any wi
th o
wner
-ope
rator mod
els, in
line
with
exp
ecta
tions
. •
Stro
ng gro
wth ha
s be
en in
the nu
mbe
r of caf
es on the sh
ady side
of t
he stree
t.
•
The qu
ality
of s
tree
t fur
niture
and
pav
ing is goo
d.
•
Ther
e ar
e re
lativ
ely
few
vaca
nt s
hops
, and
non
e on
Jellic
oe S
tree
t. Th
ere
are
howe
ver
vaca
nt sho
ps on the
fringe
. •
The
deman
d for re
tail sp
ace
down
som
e of the
fring
e stre
ets
also
point
s to a
relat
ively
health
y situ
ation.
•
As one
wou
ld exp
ect, st
rong
rep
rese
ntat
ion
from
farm
and
agr
i-relat
ed b
usines
ses. N
ew
Farm
land
s st
ore ap
pear
s es
pecially stron
g.
•
Food
/sup
ermar
ket s
hopp
ing may
be ov
er-tra
ded.
•
Impa
ct o
f Bay
fair a
nd P
apam
oa –
lik
ely to h
ave
alre
ady be
en fe
lt, s
pecialty b
usines
ses,
eg. fas
hion
, foo
twea
r, gift
s, je
welle
ry a
t risk in th
e fu
ture
. Obv
ious
ly le
akag
e in th
e major
sp
ecialty
are
as, b
ut not
une
xpec
ted, given
the size
of T
e Pu
ke.
•
Prob
ably som
e ov
er-c
apac
ity in
sta
tione
ry/
book
s an
d ph
armac
ies as
well.
•
Mixe
d ev
iden
ce o
f inve
stmen
t by
ret
ailers
(in n
ew o
r re
furb
ishe
d fit
out
s). Na
tiona
l ch
ains
are
rea
sona
ble —
mom
and
pop
store
s ar
e ge
nera
lly poo
r, w
ith som
e ex
cept
ions
. •
Ther
e do
es n
ot a
ppea
r to b
e an
y stor
es tha
t ca
ter
to the
visito
rs b
y of
fering
thing
s wh
ich
are
unique
to
New
Zealan
d or
Te
Puke
. No
Intern
et c
afé
of s
ignific
ance
, no
loca
l cr
afts or pr
oduc
e (e
asily
visible).
•
Oppo
rtun
ity: bu
ild o
n Te
Puk
e re
putatio
n as
agr
i-cen
tre. E
stab
lish
regu
lar
colour
ful
mar
ket in
town
.
Impr
oving
the re
tail se
ctor
amou
nts to a com
bina
tion of a
ll the pr
evious
des
ign initiat
ives
, to su
ppor
t ret
ail
activ
ity a
long
Jellic
oe S
tree
t an
d cr
eate impr
oved
con
nect
ions
to
key
complem
entary
act
ivities
in
the
fringe
are
as. T
he fo
llowi
ng in
itiat
ives
will be un
dertak
en as pa
rt o
f the
Te Pu
ke Tow
n Ce
ntre
Plan
•
Deve
lop
a co
ncep
t/im
plem
enta
tion
plan
to
asse
ss the
poten
tial for
a loca
l mar
ket (the
Te
Puke
Mar
-ke
ts) focu
sed on
fres
h pr
oduc
e, fo
od and
drink
, arts an
d cr
afts and
ent
ertainmen
t aim
ed a
t the
met
ro-
politan
mar
ket
- Th
is cou
ld flow
out
from
the
town
squ
are.
•
Crea
te spa
ce fo
r a truc
k st
op along
the by
pass
with
eas
y ac
cess
for pe
destrian
s.
•
Prov
ide a to
wn cen
tre
toile
t in a high
ly visible and
acc
essible po
int.
•
Cons
olidat
e bu
sine
ss exp
ansion
inside
the intern
al acc
ess ro
ute.
Designing for retail & business
Conn
ect t
o Ag
ri-b
ased
bu
sine
ss
activ
ities
.
Roun
d of
f bu
sine
ss la
nd
to pro
mote
latera
l gro
wth.
Potent
ial tru
ck
stop
with
par
k-ing, toilets,
conv
enienc
e re
tail an
d fuel.
Potent
ial
town
ce
ntre
toile
t loca
tion.
The
Te P
uke
Mar
kets.
Crea
te spa
ce fo
r mixed
us
e on
the
par
k to sup
-po
rt th
e town ce
ntre
an
d pr
ovide ad
ditio
nal
safety and
sur
veillan
ce.
T TTTe eee P PPPu uuuk kkke eee T TTTo ooow wwwn nnn C CCCe eeen nnnt tttr rrre eee P PPPl llla aaan nnn
23
8.1 The “Te Puke Markets”
The de
velopm
ent o
f a m
arke
t, focu
sed on
farm
-fre
sh fa
rmer
s pr
oduc
e, but
also at
trac
ting a ra
nge
of o
ther
pro
duct
s an
d ac
tivities
, wi
ll en
able T
e Pu
ke to
establish
a po
int of d
iffer
ence
, attr
actin
g sh
oppe
rs fr
om th
e met
ropo
litan
reg
ion. This
will re
inforc
e Te
Puk
e’s im
age as
a m
ajor
agr
icultura
l an
d ho
rticul
tura
l cen
tre
with lo
ts to
offe
r to th
e visito
r.
Othe
r be
nefits
of the
mar
ket i
nclude
reinf
orcing
the
town
squ
are
prop
osal, p
romoting
foot
tra
ffic,
prov
iding
a sh
owca
se for
loc
al p
rodu
ce a
nd a
rts
& cr
afts, cr
eatin
g ne
w (lo
w ba
rrier)
bus
ines
s op
portun
ities
, being
flexib
le a
nd n
ot c
apita
l int
ensive
and
ass
istin
g to
pro
mote
latera
l gro
wth
by
spilling ov
er ont
o Ju
bilee Pa
rk acr
oss Co
mmer
ce Lan
e.
Principles of the concept/implementation plan for the Te Puke Markets
1. Th
e mar
kets s
hould
be m
anag
ed in
tens
ively
from
the
start, a
nd rec
ognise
d as
an
integr
al p
art
of th
e re
-pos
ition
ing of
Te Pu
ke. A
ccor
ding
ly th
e man
agem
ent o
f the
mar
kets nee
ds to
be pr
op-
erly res
ourc
ed.
2.
The
mar
ket co
ncep
t ne
eds
to b
e clea
rly
defin
ed a
nd p
osition
ed. T
he m
arke
t sh
ould r
eflect
Te
Puke
’s c
hara
cter
and
her
itage
. Fru
it an
d pr
oduc
e sh
ould b
e at th
e co
re, b
ut th
e mar
ket s
hould
NOT be
a “Fa
rmer
’s M
arke
t” per
se, as this m
ay limit its
app
eal t
o the
wide
r su
b re
gion
. 3. Th
ere
shou
ld b
e op
erating
rules
arou
nd th
e type
of s
talls
, the
ir p
hysica
l struc
ture
s, a
nd h
ours
of ope
ratio
n. The
se sho
uld be
stand
ardize
d, but
with
a flex
ible in
terp
reta
tion.
4.
Diffe
rent
ren
tals c
ould b
e ch
arge
d for diffe
rent
qua
lity sites
within the
mar
ket.
Rent
al in
come
shou
ld b
e us
ed to
cove
r the
cost
s of m
anag
emen
t of
the
mar
ket.
A mar
ketin
g levy
cou
ld b
e ch
arge
d, sep
arate
from
the re
ntal, w
hich
goe
s into a cen
tral adv
ertis
ing
fund
. 5. A
mar
ketin
g pr
ogra
mme
could
be b
uilt
arou
nd t
hemes
and
eve
nts
which
are
design
ed t
o laun
ch th
e mar
ket a
nd link
the mar
ket t
o Te
Puk
e re
tail pr
omot
ions
.
24
T TTTe eee P PPPu uuuk kkke eee T TTTo ooow wwwn nnn C CCCe eeen nnnt tttr rrre eee P PPPl llla aaan nnn
