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EMBRACING TECHNOLOGY AS A
NONPROFIT :
Dial in Number: 866.410.7442
Conference code: 497 865 6669
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• Internet marketing and online fundraising trends
• An integrated SaaS fundraising solution
• Website Solutions by eTapestry
• Website Trends
• Take Action!
AGENDA:
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• Online is Thriving
• First Impressions Count
• Email Is Alive and Well
• Social - Everybody’s Doing It
• Multichannel Giving Is Hot
• Mobile - Get on the Move
WHAT MATTERS IN THE ONLINE SPACE?
http://www.flickr.com/photos/bfsminid/
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79% of American adults use the Internet.
THE WORLD IS MOVING ONLINE
http://www.flickr.com/photos/jakojellema/
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The Blackbaud Index of Online Giving reports-
online revenue increased by 16.2
percent for the 3 months ending 2010
as compared to the same period in 2009.
http://www.flickr.com/photos/jakojellema/
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http://www.flickr.com/photos/7817522@N05/
60% of donors visit a
non-profits website
before giving.
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SOCIAL MEDIA ISN’T A FAD, IT’S A
REVOLUTION
Facebook has over 600 Million users and half of them log
in each day. Over 30 Billion pieces of content are shared
monthly.
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Boomers Gen “I”
Those 45-65 showed
the strongest growth
in 2010
These little guy’s are
growing up with it.
IT ’S ALL ABOUT CONNECTING …
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DONOR DATABASE
ECOMMERCE ADVANCED EMAIL
WEBSITE
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L E T ’S TAKE A L OOK - T HE DONORS V IE W
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YOUR WEBSITE – THE FIRST PLACE A POTENTIAL DONOR
WILL GO
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T HE V IE W F ROM T HE NON P ROF IT
(DE MO)
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ECOMMERCE FOR
ONLINE
DONATIONS
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CART FOR ONLINE
REGISTRATION, ITEM
SALES, VOLUNTEER
SIGN-UP ETC
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PERSONAL FUNDRAISING
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EMAIL AND HARD COPY COMMUNICATION – ALL IN
ONE
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WHAT’S HOT?
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Compared to $88 for offline
Compared to $170 for online
Median revenue/donor: $339
First year retention: 51%
30% for offline donors
22% for online donors
Multi-year donors retained: 75%
59% for offline donors
52% for online donors
MULTICHANNEL IS HOT … !
http://www.flickr.com/photos/insouciance/
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First Year Retention is 29.3% for single channel donors
SINGLE CHANNEL IS NOT …
http://www.flickr.com/photos/jakojellema/
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280,000,000+
websites on the internet
1,500,000+non-profit organizations in the US
200,000+
non-profit websites in the US
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• eTapestry has built over 300 websites and currently is hosting more
than 400
• Our website portfolio provides a flexible, easy to use and maintain
platform that does not require a backend data base purchase, and we
offer immediate implementation times
CMS WEBSITE TEMPLATES:
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CMS TEMPLATE WEBSITES
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CUSTOM DESIGNED CONTENT MANAGEMENT SYSTEM
(CMS)
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FIRST IMPRESSIONS MATTER
It takes less than 3 seconds to evaluate another person
based on their appearance, body language, demeanor,
mannerisms and dress.
http://www.flickr.com/photos/batcave13/
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Visitors will decide to stay or
leave your website in 4 seconds
or less.
It continues to shrink.
http://www.flickr.com/photos/jlz/
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FIRST IMPRESSIONS MATTER
Websites MUST Be Appealing & Engaging
• Capture a visitor’s interest immediately
• When a visitor scans the page they know what the Non-profit is about.
• Easy-to-understand navigation and overall design.
• Pages load quickly
• Most eye-catching elements to load first and near the top of the page.
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W HO W E HAV E HE L P E D
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1.You need an integrated online and offline solution
2.You need to move beyond business as usual
3.You need to drive results
4.You need greater efficiencies
5.You need increased productivity
6.You need greater reporting
6 REASONS YOU NEED AN INTEGRATED SOFTWARE
SOLUTION
EVERYONE’S DOING IT …
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WHAT’S NEXT?
• eTapestry can partner with your nonprofit organization to provide you
with an integrated solution including:
- Database
- eCommerce
- Website
- Personal Fundraising
- Shopping Cart
- And much more!
Contact us for a free personal needs analysis
http://etapestry.com/mobile_access/
