ETHICS AND DESIGN
GENERAL OBJECTIVE
• VISUAL COMMUNICATION DESIGN IS READ AS A TEXT AND ETHICS AS ONE OF IT’S INTRINSIC VALUE.
VCD IS READ AS A TEXT
• TEXTUS; TEXERE• INTERWOVEN,
INTERCONNECTIVITY, UNDETACHABLE.
SPECIFIC OBJECTIVE
• HIGHTENED AWARENESS OF ETHICAL ISSUES OFTEN EMERGED THROUGH DESIGN PROCESS - END PRODUCTS.
WHY ETHICS?
WHY ETHICS?
• DESIGNER DESIGNS A DESIGN.
WHY ETHICS?
• DESIGNER DESIGNS A DESIGN.• SUBJECT - VERB - OBJECT
WHY ETHICS?
• DESIGNER DESIGNS A DESIGN.• SUBJECT - VERB - OBJECT• HUMAN WITH HIS OR HER
COMPLEXITY IS INVOLVED
WHY ETHICS?
• DESIGNER DESIGNS A DESIGN.• SUBJECT - VERB - OBJECT• HUMAN WITH HIS OR HER
COMPLEXITY IS INVOLVED• HUMAN, KNOWLEDGE AND WILL.• HIS OR HER WILL IS SUPPOSING
KNOWLEDGE.
ETHICS
• PROVIDE ORIENTATION• ONE SHOULD KNOW WHAT NEEDS TO BE DONE
AND WHAT IS NOT.
ETHICS
• PROVIDE ORIENTATION• ONE SHOULD KNOW WHAT NEEDS TO BE DONE
AND WHAT IS NOT.• WHAT IS EXIST AND WHAT IS SHOULD BE.
ETHICS
• PROVIDE ORIENTATION• ONE SHOULD KNOW WHAT NEEDS TO BE DONE
AND WHAT IS NOT.• WHAT IS EXIST AND WHAT IS SHOULD BE.• SYSTEMATICAL THOUGHT ABOUT MORALITY.
ETHICS
• PROVIDE ORIENTATION• ONE SHOULD KNOW WHAT NEEDS TO BE DONE
AND WHAT IS NOT.• WHAT IS EXIST AND WHAT IS SHOULD BE.• SYSTEMATICAL THOUGHT ABOUT MORALITY.• “GOOD” IN A MORE FUNDAMENTAL AND
CRITICAL WAY.
MORALITY
• A BAD EMPLOYEE =/= BAD HUMAN; A BAD DESIGNER =/= BAD PERSON.
MORALITY
• A BAD EMPLOYEE =/= BAD HUMAN; A BAD DESIGNER =/= BAD PERSON.
• THE GOOD AND BAD OF HUMAN AS HUMAN.
QUESTION SO FAR?
MORALITY
• A BAD EMPLOYEE =/= BAD HUMAN; A BAD DESIGNER =/= BAD PERSON.
• THE GOOD AND BAD OF HUMAN AS HUMAN.
• GOOD DESIGNER = GOOD PERSON?
IN PRACTICE
• THE START: BRIEF WITH CLIENTS AS BOTH FREELANCE DESIGNER AND WORKING IN A DESIGN COMPANY.
• THE PROCESS: DESIGNING• THE PRODUCTS / DESIGNS AND
SOCIETY.
THE START
• 1ST ETHICAL ISSUE: THE OTHER• SUBJECT - OBJECT SCHEMA
THE START
• 1ST ETHICAL ISSUE: THE OTHER• SUBJECT - OBJECT SCHEMA• WE NEVER LET OTHER BE OTHER.
THE START
• 2ND ETHICAL ISSUE: PRUDENCE - MORALITY
THE START
• 2ND ETHICAL ISSUE: PRUDENCE - MORALITY
• SELF-INTEREST OR COLLECTIVE?
THE START
• 2ND ETHICAL ISSUE: PRUDENCE - MORALITY
• SELF-INTEREST OR COLLECTIVE?• THE MORAL MAN IS THE PRUDENT
BUT TRUSTWORTHY MAN.
THE PROCESS
• ISSUE: PIRACY.• IF EVERYBODY IS DOING IT, WHY
CAN’T I?
THE PROCESS
• ISSUE: PIRACY.• IF EVERYBODY IS DOING IT, WHY
CAN’T I?• IF EVERYBODY CAN OPERATE
ADOBE PHOTOSHOP OR ILLUSTRATOR, WHAT AM I?
THE PRODUCT
• ISSUE: THE FUTURE, THE IMPACT.• DESIGNER’S RESPONSIBILITY ON
HIS/HER OWN DESIGN.
REFLECTION
• DEONTOLOGY: I MUST THEREFORE I CAN.
• TELEOLOGY: VIRTUE
REFLECTION
• DEONTOLOGY: I MUST THEREFORE I CAN.
• TELEOLOGY: VIRTUE• IT’S CONTEXTUAL.
RESPONSE ?
END
SOURCES OF REFERENCE• BERTENS, K, SEJARAH FILSAFAT YUNANI, KANISIUS, 1999.• HARDIMAN, F BUDI, FILSAFAT MODERN DARI
MACHIAVELLI SAMPAI NIETZSCHE, GRAMEDIA, 2007.• MAGNIZ-SUSENO, FRANZ, ETIKA ABAD KEDUA PULUH - 12
TEKS KUNCI, KANISIUS, 2006.• MAGNIZ-SUSENO, FRANS, ETIKA DASAR, MASALAH-
MASALAH POKOK FILSAFAT MORAL, KANISIUS, 1987.• ROGERS, KELLY, SELF INTEREST AN ANTHOLOGY OF
PHILOSOPHICAL PERSPECTIVES, ROUTLEDGE, 1997.