eTwinning “personas”
If eTwinning were a role-play, what would the personas be?
eTwinning personasTellnet workshop for
eTwinners
April 1 2011Riina Vuorikari (EUN) & Romina
Cachia (IPTS)
Who we are?
• Riina from Finland
• Teacher from my first training, - then hypermedia,web, research, etc.
• Working in European Schoolnet as part of the eTwinning Central Support Service
Who we are?
• Romina from Malta
• Communication degree from the first training, - then digitalmedia, research, etc.
• Working in Institute of Prospective Technological Studies in Sevilla as part of the European Commission
Outline of the workshop
1. Introduction (Riina: 5 min)2. What are “personas” and how
could you use them? (Riina: 5 min)
3. Presentation of eTwinning personas (Romina: 15 min)
4. Fine-tuning eTwinning personas (Group: 30 min)
5. Group feedback on eTwinning personas (All: 20 min)
6. Discussion (All: 15 min)
1. Introduction
• What are networks?
• Why do some people get a virus?
• What are personas?
• What can I do with personas in
eTwinning?
This station is very central to
the metro network
eTwinning project mapThis eTwinner is very central to
the network
getting information through the "grapevine" of network members
Some roles in an ICT supported network
enthusiastic
networker
supporter
occasional
lurkerwishful learner
in a network,many
different roles are needed
Why do some teachers get the "eTwinning" virus
and are able to spread it around
- and others don’t?
tightly connected nodes (=teachers)in the central
Who will get the virus?
Not the “singletons” with
no connection with the rest of
the network!
2. What are personas and how could you use them in eTwinning?
What are “personas”?Different meanings (en.wikipedia.org/wiki/Persona)• a "character" of a theatrical performance, stage name
• in psychology: a mask or appearance one presents to the world
• in marketing: represents a group of customers so that the company can focus its efforts
• in design: an artifact that consists of a narrative relating to a desired user's daily behavior patterns, using specific details, not generalities.
Where “personas” are used?
“Personas” in product design?
• In companies like Ford Motor Company, Microsoft and Reuters, personas are used to help better understanding of customers
• A real human with a name, face, motivations, and goals - yet fictitious
• Represents the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way (http://en.wikipedia.org/wiki/Persona_%28marketing%29)
A tool for market segmentation
For us, it’s a tool to create a foresight of eTwinning in 2020
How could you use “personas” in eTwinning?
• Understanding the existing eTwinning personas can help you manage and work with your eTwinning project
• Who are you going to partner with?
• What kind of skills, attitudes and behavior do you appreciate in your projects? With what kind of people do you work best?
Important for your “risk management”
3. eTwinning personas
Each persona is rooted in eTwinning studies and ethnographical observation. They include 4 areas:
• Characteristics in eTwinning• Computer literacy• Importance of institutional recognition
• Problems
4. Groupwork
4. Group work
Discuss the following issues: • Are the personas realistic?• Are they “strong” enough to tell the story?
• What should be added/modified/ deleted?
• Prepare to present your persona discussion to all!
5. Your feedback
6. Discussion
Discuss the following issues: • Are the personas realistic?• Are they “strong” enough to tell the story?
• What should be added/modified/ deleted?
Talk to us!
Romina will be around to talk about your eTwinning network
• It will take 15-20 min
• You will understand better how your network looks like! Thank you!