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EU-Africa Technical & Industrial cooperation - priorities for the future -
EU-Africa Aviation Conference
Luis Maroto, Deputy CEOAmadeus IT Group
Windhoek, Namibia - 3 April 2009
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Index
Amadeus: a global technology partner and essential industry provider
Technology for the airline industryNew Generation Customer Management Systems
Continued effort to provide value to the industry
Amadeus presence in Africa
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Amadeus provides IT solutions to all participants in the travel industry
Travel providers
Point of sale
Travel buyers
CARLocations
CRUISELines
RAILLines
TOUROperators
HOTELProperties
AIRLINES
FERRYProviders
INSURANCEProviders
TRAVEL AGENTS
INTERNET AND ONLINE ACCESS
Airline Sales
Offices
Corporations
Travellers
Ticket
Purchase
Inventory
Pricing
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95%of world’s scheduled
network airline seats
144 hosted airlines
480+ million
transactions per day
80,000+ hotel
properties
100,000+Travel agency
locations
526+ millionbookings processed
400,000+terminalsworlwide
An essential industry provider
56 Low CostCarriers
19%online
bookings
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Miami
Waltham
Buenos Aires
Nice
London
Sydney
Bangkok
Munich
Madrid
Amadeus sitesHead commercial offices
A global organisation with strong footprint and local expertise
Dubai
Antwerp
Bad Homburg
Operating in 217 markets
With 75local commercial organisations
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Europe's #1 travel company in R&D investment in 2006 & 2007
Investment in R&D is at the core of Amadeus strategy Dedicated Corporate Innovation teamLocal solution centers in regions
Sustained technology investment despite the economic slow down
48% growth in IT investment levels between 2005 and 2009Investing in all areas of the travel distribution chain
Sustained R&D investment in technology
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Amadeus: a global technology partner and essential industry provider
Technology for the airline industryNew Generation Customer Management Systems
Continued effort to provide value to the industry
Amadeus presence in Africa
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Altéa: a new generation of Passengers Services Applications…
Altéa Departure Control
“Tools for airlines to effectively process customers
from booking to check-in”
Altéa Inventory
Altéa Reservation
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… to reinvent critical processes of the airlines
5 core concepts
Single data source
Customer centricity
Automation and flexibility
Common platform
Designed for change
Solve 4 issues in 1 go
Replace legacy technology
Implement superior technology
Integrate easily and better with partners
Keep up to date with industry mandates
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Altéa: The Proven Choice
Million passengers contracted on Altéa
22 airlines*80 million passengers
80 airlines*570 million passengers
Airline in migration process
* Includes sub-hosted airlines & LOIs signed
+600%
2004 20090
50
100
150
200
250
300
350
400
450
500
550
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Continued effort to provide value to the industry
Management of airline operations for customers and flightsReliable and low cost communication servicesSelf service solutionsMobile technology applications
For Airports
Airline Retailing Platform optimises sales opportunities Productivity and revenue-enhancing tools
For Airlines
Leverage of mobile technologyRIM / Blackberry partnershipConvenience and flexibility
For Travelers
For Travel Agencies
Airline Retailing Platform improves point of sale display and functionality
Up-selling & cross-selling
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Index
Amadeus: a global technology partner and essential industry provider
Technology for the airline industryNew Generation Customer Management Systems
Continued effort to provide value to the industry
Amadeus presence in Africa
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Servicing all of Africa
13 Commercial organizations
All Countries covered
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Developing partnerships with local airlines
8 Commercial organizations in partnership with an African airline
Access to better market information for the Airline
Common approach to the market to increase airline’s sales
Increases local involvement to assist strategically
Partnership between the market, the airline and Amadeus
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Significant commercial activity in all of Africa
Servicing 81% of all Travel Agencies
20 airlines use at least one component of Altéa
5 airlines already committed to the full Altéa platform
AACO : 10-year exclusive distribution agreement with 13 member carriers
13 airlines representing 68% of reservations made by travel agents in the region
Kuwait Airways
Libyan Airlines
Qatar Airways
Royal Air Maroc
Saudi Arabian Airlines
Sudan Airways
Syrian Arab Airlines
Tunisair
Yemen Airways
Air Algérie,
Afriqiyah Airways
EgyptAir
Etihad Airways
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Amadeus position in the Travel Agencies adds value for the Airlines
>75%
50% - 75%
25% – 50%
<25%
Advantages to airlines
Captive audience
Similar systems reduce errors
Accurate airfare promotions
Easy to run promotions
Proven & easy to implement technology
Amadeus TAs market share
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We host global sales and reservations for 20 airlines in Africa
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Committed to the communities we operate in
Amadeus is involved in several social programs in Africa
Support to local authorities to develop further tourism strategiesProvide industry data and expertise
Development of a worldwide voluntary micro-contribution application for travel websites to fight childhood illnesses
Cooperation with local and regional authorities on educational programs to promote career development opportunities in travel and tourism
Cooperation with food bank initiative in Egypt
Support to Aids orphans program in South Africa
10 year tourism investment program in South Africa worth €22 million to promote black empowerment in tourism
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© 2009 Amadeus IT Group SA
Thank you