HOW TO DRIVE ENGAGEMENT, CONVERSIONS,
REFERRALS USING SOCIAL AND
BEHAVIORAL DATA.
ERIC QUANSTROMCMO/ VP, SALES/MARKETING
@nimble @equanstrom
http://www.linkedin.com/in/quanstrom
KARL WIRTHCEO/FOUNDER
@Evergage @wirthkarl
linkedin.com/in/karlewirth
INTRO.
WHY SOCIAL AND BEHAVIORAL DATA MATTERS
DRIVING INITIAL ENGAGEMENT
BUILD RELATIONSHIPS WITH PROSPECTS
CREATE ADVOCACY
AGENDA.
INTRO TO OUR COMPANIES
Evergage enables marketers to increase conversions using real-time visitor persona and intent data to personalize the digital experience for every visitor.
All without IT.
Relationships make or break your business— and they’re hard to manage in our noisy world.
We built Nimble to smartly combine all your contacts, email, social signals, activities, and follow-ups—
everywhere you work.
We deliver context and insights so you can be
quick and agile at growing your business.
You can be Nimble.
WHY SOCIAL AND BEHAVIORAL
MATTERS.
Noise = High.
Turn Up the Signal.
RELATIONSHIP: Bought $750PERSONA: Serious gardenerVISIT INTENT: Browse
RELATIONSHIP: Visited, no buyPERSONA: Beginner gardenerINTENT: Purchase full bed today
TODAY, A WEBSITE DOES NOT RESPOND DIFFERENTLY. BUT A STORE CLERK DOES.
EVERGAGE ENABLES A TARGETED RESPONSE.2. RESPOND 1. UNDERSTAND PERSONA-
INTENT4 visits to getting started topics2 visits to same Planter in last 2 hours15 minutes comparing optionsBut now bouncing off site
RELATIONSHIP: Visited, no buyPERSONA: Beginner gardenerINTENT: Purchase full bed today
DRIVING INITIAL ENGAGEMENTUSING SOCIAL DATA.
Social Selling Works.
Social Footprint.
DRIVING INITIAL ENGAGEMENT
USING BEHAVIORAL DATA.
Carting rate has increased 162% since launching this modal.
LOCATION
3x increase in revenue from the Pinterest channel
REFERRING SOURCE
B
10x increase over the control group in time on the site
MOUSE MOVEMENTB
BUILD RELATIONSHIPSWITH PROSPECTS
USING BEHAVIORAL DATA.
Identify developers by behavior and target them
PERSONA
3% of people shown this message signed up as leads for the upsell.
INTENT
333% increase in conversions to demo request compared to not switching out the CTA
FORM FIELDS
333% increase in conversions to demo request compared to not switching out the CTA
PROGRESSIVECALL TO ACTIONS
SURVEYS
Ask visitors relevant questions about their website interactions – as they happen in real-time.
BUILD RELATIONSHIPSWITH PROSPECTS
USING SOCIAL DATA.
85% of your CUSTOMERS’ PURCHASE DECISION is influenced by DIRECT INTERACTION with your sales force.
SOURCE:
The Nimble Way.
Who? What? Where?
The Nimble Way.
When? Why? How?
CREATE ADVOCACYUSING BEHAVIORAL DATA.
TribeHR gives appropriate training videos to the right user
ROLE
STAGE IN FUNNEL
Mindflash guides users to the features that matter most.
FEATUREUSE
ENGAGEMENTSCORE
We asked our most engaged customers to be a referral … right in-app.
ENGAGEMENTSCORE
CREATE ADVOCACYUSING SOCIAL DATA.
Social Selling Works.
64% OF SALES TEAMS meet their SALES QUOTAUSING SOCIAL SELLING, compared to 49% of sales teams who don’t.
SOURCE:
Social Selling.
CONCLUSION
YOU CAN INCREASE
ENGAGEMENT, CONVERSION, RETENTION
USING SOCIAL AND BEHAVIORAL DATA.
Q&A
www.nimble.com Learn more about Nimble at
www.nimble.com
twitter.com/nimble
linkedin.com/company/nimble
facebook.com/nimble
www.Evergage.com
Free Real-Time Personalization Resources:
www.evergage.com/resources
See a Demo of Evergage
www.Evergage.com/Request-a-demo
twitter.com/evergage
linkedin.com/company/evergage
