Current buy-inPressPage’s technology has the buy-in of top brands
Current buy-inPressPage’s technology has the buy-in of top agencies and industry bodies
The above agencies use PressPage’s technology to power their clients’ newsrooms. See: http://www.presspage.com/partners
EC=MCCorporate media;a market vision
Business model of traditional publishers under pressureBrands spend less on advertising
Existing business model can’t finance earned mediaReduced sources for coverage & content creationLess opportunity for free publicity
Free channel... but no controlIn search of viable business models
Reliability as main comms tool?
Social channels are free... require large investment
A brand with a Facebook or Twitter account, continously posting updates... is a publisher
Digital PR effort to address business conversion
Brands are media outlets: EC=MCOwned media channel safeguards ‘content decay’
The HowCorporate media;a product vision
What is blocking companies in becoming publishers?
Strategy?Content?Organization?Technology?
Comms responsible had no influence & controlOn-time & real-time PR was impossibleObstacles lead to less content
Brand missing outSocial channels as escape
Technology was usually standard web CMS toolBuilt by general web designers; not specialists
Design was one dimensional; by the clientProject became expensive & incomplete
Newsroom underperformance
Technology was quickly outdatedWorkflow enhancement was absent
Obstacles lead to less content
Most content was not search engine optimized
Content could not be shared
No content engagement options
The WhatCorporate media; Pain and solution
• Easily deployable and turn-key• Fully branded to existing web presence• Seamless technical integration• Intuitive user friendly interface• Continuous development: worry-free access to cutting edge
technology• Pre-sales showcase
The productPressPage’s social newsroom technology
CLOUD HOSTED
Power, speed, scalability and reliability.
CROWD INNOVATED
Development & improvement; utilizing the wisdom of the crowd.
EFFICIENT
Workflow, development, and costs.
FUTURE PROOF
Client benefit: plug-in to fast web & social developments.
ContactBart Verhulst
Co-founder & CEOwww.presspage.com
