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Central station: Babylon
In town main streets:Grote MarktstraatVlamingstraatSpuistraatVenestraatHoogstraat
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Team 1: Al-Amin Export, R.R. Acrylic, Badrunessa Sweaters, AMS International
Team 2: Delicate Group, Desh Garments, Mack shirts
Team 3: K.A.W. Garments, Zisa’s Fashion, Jamuna Apparels
Team 4: Denim Expert, FGS Denimwear, Raihan apparels, Wintex Garments
Team 5: Manami Fashion, Mozart Knit, Mavis Garments, RDM Apparels
Team 6: Pride Group, Raiyan Knit, GSM Apparels, Seacotex Fabrics
Team 7: Reza Fashion, Shanta Garments, ABC Garments
Shopping teams
Team 8: Crystal Composite, Bangla Poshak, Bengal Knittex, Arva Textile
Team 9: Hasan Tanvir, SB Design, Visual Knit, York Group
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State your Current market PositionBased upon the EU market information and your mission statement and vision:
Please determine which stores or chain groups your company could supply to
• What is your motivation for this choice?
• How would this benefit you? Also think of your production capacity, machines and seasonal effects
• What kind of customer would you need?
• In what segment do they operate: medium- mass- mid- high?
• In your view: which customer group are they addressing?: young- casual- mid age- formal- brand level
• Please analyze if you can match the price level: divided by 5 to 6 : sales: 69,95 means selling at max 10 Euro
INTO TOWN Sunday 30th August Assignment 1
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Please list and name the stores you have visited under the following groups, also identify their assortment and in house private labels:
Department/ variety storeSports storesChain groupsIndependent retailersBranded Stores
Check their online presence- how do they profile themeselves?
INTO TOWN Sunday 30th August Assignment 2
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Price product matrix
PRICE RANGE up PRODUCT RANGE 4,95 € 9,95 € 19,95 € 39,95 € 59,95 € 79,95 € 99,95 € 109,95 € 139,95 € 159,95 € 199,95 € 229,95 € 259,95 € 299,95 € 329,95 € 399,95 € 449,95 € 499,95 €
basic T shirts BRANDS
polo shirts
men shirts
blouses & dresses
city trousers & skirts
formal suits
Pants & trousers woven
pants & trouser knitted
jackets
fleece
jeans
chino's
fancy knitwear
heavy constructed coats
party wear
sportswear tecnical
sportswear outdoor
ski wear
babywear
workwear accessories: hats, gloves, scarfs
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Example of Assignment 2.Store: WENumber of branches?: take a brochureAssortment: men and ladies fashion medium segmentWhat age and age groups?Motto, Slogan: “We is Me”In house private labels:Segmentation: formal- suits- leisure- sportsAccessories?
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Do & DontsDo not enter stores with more than 4 at same timeDo not take pictures excessivelyDo not be surprised when staff will not assist you directly: Dutch are used to provide service upon request and give customers private space to look around
Do ask staff about the products/ fast moving items or for any advice……