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Mission
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TOBECANADASPREMIERDESTINATIONFOR NEWS,
INFORMATIONAND INSIGHTSAND ADVERTISERS'
PREEMINENTSOURCEFOR ENGAGED, HIGHVALUEAUDIENCESACROSS MULTIPLEPLATFORMS, EVERYDAY.
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Postmedia Network Senior Executive
Team & Functional / Regional Leads
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Functional Leader
Regional Leader
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MONETIZECapitalize on ouraudience-sel l ingcapabilities, leverage our audience engagement,
buildprof i table relat ionsh ipsbetween advertisers and their targets, drive ourAll
AccessandDigi tal Ac cessofferings with consumers.
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DIFFERENTIATECreate distinctive anddif ferentiatedproducts across four plat form s(print, web, tablet &
smartphone) leveraging their unique features and uses to deliver person alized
experiencesto speci f ic audiences, with a strong focus on localcontent.
Content designed to connect with
more audiences, in more meaningful ways,
more times throughout the day.
Specific approach to storytelling that fits the unique
attributes of the platform and device, the distinct
characteristics of an audience, and the expectations of
that audience given the time of day.
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ENGAGELeverage ourdif ferent iated p roduc tsand advanced audience analytics capabilities to
create experiencesthatexceed the expectat ionsof loyal subscribers, deepen
relat ionshipswith engaged users, andcreate a fol lowin gamong urban Canadians.
THE ENGAGEMENT GOAL
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How Well Get There
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Engaged and Aligned Employees
We wil l empower and engage employees by
conn ect ing thei r work d irect ly to the
audience and advert iser exper ience.
Powered by You.
Efficient Cost Structure
We wil l con t inue the transfo rmation from the legacy
proc esses and c osts o f a tradi t ional newspaper
publ isher to the eff ic ient, respon sive sys tems andpro cesses required of a competi t ive, mult i -p latform,
modern media company.
Measured by Results.
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Our Team in F14
Our Team in F14
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Supporting the Strategic Priorities
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MONETIZE ENGAGEDIFFERENTIATE Xxxxxxxxxx
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Getting There
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Engaged and Aligned Employees
Efficient Cost Structure
Regular, one-on-one performance
feedback conversations with eachmember of our team.
[Include engagement initiatives for
your team, development
opportunities, commitments for
greater collaboration, etc]
[Include solid tactics and clear
objectives to reduce costs and
increase efficiencies in your
group]
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Our Team Scorecard
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MONETIZE
Objectives Measures
DIFFERENTIATE
Objectives Measures
ENGAGE
Objectives Measures
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