1. Geo News Post-Split Programming FPC CONTENT & STRATEGY
The Shape of Things to Come
2. Contents Disclaimers Happening/Tez Aspect Brand Key New Look
Bulletins FPC Research Phase 1: Whats New? (Q1-Q3) The FPC Phase 2:
The Road Ahead (Q3)
3. Target everyone, go everywhere, do everything Dwight D.
Eisenhower, Supreme Allied Commander of WW2
4. Disclaimers Certain elements/content of this presentation
are not for On Air Purposes. Censor content sensitivity will be
taken care of before going on air. Standard voice over artist for
both male and female will be used in all promotional vehicles 90%
of the text/VO will be Urdu except English programming and tickers
All IDs will have Geos family music on them All the colors are Geo
family Graphical Elements for Bulletins will be more enhanced than
the ones in this presentation
5. Tez and Happening News Happening/Taiz/Program Language News
You Can Use. Lifestyle and Lite News elements will supplement the
usually hard-core cadre of Hard News through an assorted line-up of
lighter and Taiz news bulletins and programming. Hard News will not
necessarily be negated, but instead strengthened by user-friendly
and easy to get elements in inter and intra bulletin/program
settings Tone and Content will thus be tuned to fit into a News You
Can Use and Cool to Know categorization with appropriate SoundFX
and GFX (e.g. Fact Supers, Stat Slides etc) backed by the
appropriate stories (e.g. lifestyle, gadget tips for the upper
SECs, health, safety, domestic tips for lower SECs e.g. how to use
the web, how to finance a car etc.)
6. Brand Key Competitive Environment The market and alternative
choices as seen by the consumer and the relative value the brand
offers in that market All sources of information on happenings
available to Pakistanis around the world. Beyond hard news - softer
news, possibly segment based. E.g. all new channels focusing
towards infusing a blend of hard facts mixed with light hearted
information based segments. Daily Times phenomenon Factual content
mixed with a magazine element that provides people with the latest
on gossip and promotes the idea Cool to know and News you can use
Sunday Magazine.
7. Brand Key Target The person and the situation for which the
Brand is always the best choice, defined in terms of their
attitudes and values, not just demographics Geo Strives to
communicate with the aware and forward thinking middle class so
that they realize the importance of staying informed and want to be
the first to know. We must aim at targeting women, youth and
children. Class + demographics We should still be able to stimulate
audiences but also manage to tone down level of debate. E.g.
opening an account with womens bank, useful tips etc. Because of
GEO they will be the First to know.
8. Brand Key Insight That element of all you know about the
target consumer and their needs upon which the Brand is founded I
watch news to use for future, otherwise it is mundane and not
compelling (Housewife, 32 yrs, Hyderabad) News is boring, too
political, not useful, and monotonous, depressing and I hate the
way its given to me (College student, 19 yrs, Govt. college Lahore)
Language, presentation, look, inspirational, compelling etc. Our
presenters need to be looked at as role models best examples of
which are Indian Anchors trend setters. We need to target aspects
that go beyond rich and famous Reduce the dose of politics.
9. Brand Key Benefits Differentiating functional and emotional
benefits that motivate purchase Reinforce Geo brings faster first
e.g. Elections Honest, unbiased real news more content on women and
youth Additional No intellectual regurgitation Diverse opinions
News You Can Use Interactivity with the medium and message Diverse
content which will also appeal to youth and women
10. Brand Key Values & Personality The brand values what
the brand stands for and believes in and/or its personality Forward
looking Energetic Approachable Fresh & Colorful Optimistic
Responsible Aware Aspiring Attitude Opinionated Aggressive If we
were to apply all these characteristics to create a person, this
individual would be someone who would not only be able to accompany
you in your house but due to such a dynamic personality he would
also blend in perfectly externally
11. Brand Key Reasons to Believe The proof we offer to
substantiate the positioning Established credibility &
reputation of delivering on promises. Discriminator The single most
compelling and competitive reason for the target consumer to choose
the brand Geo news keeps you abreast with all the latest in life.
Discover the positive side of knowing whats happening.
12. Brand Key Essence The distillation of the brands genetic
code into one clear thought Happening: Something that happens; an
event or an occurrence; a performance or drama that develops
spontaneously and involves audience participation Anything that is
in, cool, active, current & worth discussing
13. New Look Bulletins New Geo News Bulletins 2 Categories of
Geo News Bulletins Regular yet Enhanced Bulletins which are
reinforced by content and reporting which is tuned for differing
demographics and markets throughout the day, e.g. more Qaumi News
in the afternoons Flavored Bulletins are actually dedicated to
categorized news for distinct demographics and markets, e.g. Yeh
Hai Pakistan (a daily bulletin from the androon-e-mulk), MetroLite
News (a daily bulletin targeting the urban elite with lifestyle
tips and city diaries) and Score! (a daily ESPN Sports Center type
of sports show) Importantly, this Happening format is backed by
appropriate and interactive GFX and SoundFX which increase the Taiz
element reflective of Fox News. Language is also short, sharp and
hard hitting, both informal and informative at the same time,
colloquial yet composed to drive content Lets check out the Demo
Bulletin
14. Bulletin Logic Time vs Data Sensitivity: All Bulletins
generate and focus on pertinent news during a compatibly pertinent
part of Geos 24 hr news day. Thus, news is not generalized and
repetitive. Different Picks for Different Cliques: Bulletins are
Heterogenous rather than Homogenous, generating audience specific
data, for different audiences, at different timings, in different
qualities and quantities. Fresh Air Factor: From the Anchor to the
Packaging to the Branding, Bulletins will have a distinct, task-
specific identity
15. But First A look at the Competition
16. ARYONE WORLD News at top of every hour with English news @
18:00, 21:00 and 23:00 on week days with an added bulletin on
Sundays @ 22:00. Thus, higher SECs are targeted on weekends and at
strategic times in the evenings. FLAGSHIPS Views on News Talk Show
with critical and in depth analysis of current events. Hosted by
Shahid Masood, scoping from the religious to the political to the
social, features beepers. Sometimes, he even carries the show alone
by doing an OC/VO Timings: Week Days 21:30 to 23:00, Repeat
Telecast: 06:30 to 08:00 Ratings: Urban sat; 0.39, Male Urban;
0.31, Female Sat; 048 Q&A with PJ Mir Political Talk Show,
usually bilingual, usually focuses on 1 guest. Does not have a
stationary studio but travels. Timings: Thursday, Saturday 20:30 to
21:00, Tuesday 20:00 to 20:30 Ratings: Urban sat; 0.15, Male Urban;
0.2, Female Sat; 0.1
17. ARYONE WORLD TALK SHOWS Katehra 1+1 format, Host Moin
Akhter prosecutes the Guest like a lawyer, inspired from Zee TVs
App ki Adalat Ratings: Urban sat; 0.18, Male Urban; 0.25, Female
Sat; 0.11 Timings: Saturday 21:30 to 22:00, Sun, Mon 06:30 to 07:00
International Question (IQ) w/ RIZ KHAN A traveling 1+1 or 1+2
interview format, ranges from the political to the social, English
based. Has focused on higher SECs with its guest linep. Ratings:
Urban sat; 0.45, Male Urban; 0.6, Female Sat; 0.29 Timings: Sunday
16:30 to 17:00, Monday 20:00 to 20:30 Qanoon Sab Key Liyey A 1+2,
1+3 talk show where legal problems are discussed and solutions
given by experts. Features usually bland discussions of current
cases. Ratings: Urban sat; 0.06, Male Urban; 0.12, Female Sat; 0.
Timings: Saturday, Sunday 18:30 to 19:00
18. ARYONE WORLD Good Health 1+1 in depth interview with a
medical expert. Ratings: Urban sat; 0.2, Male Urban; 0.08, Female
Sat; 0.31 Timings: Friday 18:30 to 19:00 App Hum Aur App The ARY
equivalent of 50 Minute Ratings: Urban sat; 0.39, Male Urban; 0.73,
Female Sat; 0.05 Timings: Friday 19:30 to 20:00. South Asia in 30
Minutes Special Reports and Beepers from a newsroom setting
concentrating on S. Asian affairs Ratings: Urban sat; 0.16, Male
Urban; 0.1, Female Sat; 0.21 Timings: Wednesday18:30 to 19:00.
Insight With Javed Malik 1+1, usually bilingual, features audience
call ins Ratings: Urban sat; 0.31, Male Urban; 0.28, Female Sat;
0.35 Timings: Wednesday, Friday 20:30 to 21:0 Mazrat key Sath
Features a comedic take on current politics with political
cartoonists Ratings: Urban sat; 0.23, Male Urban; 0.42, Female Sat;
0.04 Timings: Timings: Saturday 19:30 to 20:00
19. PTV Family entertainment and infotainment throughout the
day. Main News bulletins in English @ 18:00 and Urdu @ 21:00 Food
and Travel of Pakistan Traveling road show, not so much a
documentary. Ratings: Urban sat; 1.59, Male Urban; 1.66, Female
Sat; 1.15 Timings: Monday to Wednesday 10:00 to 10:30 PTV Sports
Time Sports show with interviews and reports, ala Matchbox Ratings:
Urban sat; 1.59, Male Urban; 1.66, Female Sat; 1.15 Timings: Week
Days 12:00 to 12:30, Sunday 11:30 to 12:00 Hot Seat PTVs version of
Jawabdeh Ratings: 1.28 Timings: 2200 to 2229
20. AAJ Zero Point Equivalent of Capital Talk, hosted by Talat
Hussein Timings: M-F 2130-2159, Tue-Sat 1300-1359 Aaj Markets
Morning/Evening (live) TM equivalent w/ 1 anchor, 3 guests M-F
0930-0959, 1830-1859 Column 1+1 talk show featuring columnists Tue
2230-2259
21. The FPC Geo News Phase 1 FPC Q1-Q3
22. FPC Research A Review of the Research GRAD has provided
demographic viewer profiles and cross-tabulation for SECs,
Male/Female, Urban/Rural and Age groups for appropriate FPC
slotting. Thus, placement of programs is in synch with the
demographical picture on the ground. GRAD has also provided Genre
comparisons for Indian and Local channels. This has helped Geo News
to create a content strategy and find the appropriate mix of
programming that is balanced according to audience lifestyles and
preferences. GRAD has also helped identify lifestyle/demographic
slots throughout the week, which Geo News has converted into Sports
Slots, Yuppie Slots and Rural Slots etc GRAD has provided extensive
qualitative and quantitative research for both programming and
viewership analysis through commissioned, syndicated and in- house
studies. GRAD is currently working on anchor focus groups for News.
CMD has provided hours of footage of local, Indian and
International channels for content/genre strategy and program
design. Many programs are thus based on inspiration from some of
the best shows in the local and global marketplace
23. FPC Research: Zone Logic FPC Zones identified through
research Zone 1: 0600 -1200: Family oriented; is male heavy in its
first half and female heavy in its second half. The emphasis is
lite Zone 2: 1200 -1500: The Qaumi Zone; viewership is both male
(working) and female (domestic) heavy Zone 3: 1500 - 1800: Youth
Dominated Zone with urban emphasis, yet a strong rural element Zone
4: 1800 - 2000: Adult-Youth Zone bifurcation with urban emphasis
Zone 5: 2000 - 0100: Transitions from Female to Male Domination
with urban emphasis
24. FPC Research: Zone Logic TIME ALLOCATED TO TELEVISION IN A
DAY BY ALL GENDERS 1. Housewives 12 p.m. to 3 p.m. and 6 p.m. to 12
p.m. (At that time frequency level of watching TV among females is
very high) 9 a.m. to 12 p.m. (At that time the frequency level of
watching TV among females is relatively high) 2. Male Adults 6 a.m
to 9 p.m and 6 p.m. to 12 p.m. are preferred zones for adult males,
with viewership relatively high in the high noon slots 3. Early
Teens 11 a.m. to 6 p.m. (Frequency level of watching TV is very
high) 6 p.m. to 12 p.m. (At that time frequency level of watching
TV steadily lowers) 4. Young Adult 4 p.m. to 12 p.m. (Frequency
level of watching TV is very high) 11 a.m. to 4 p.m. (Frequency
level of watching TV is very low) Housewives and young adults spend
almost half of their day in front of TV. Whereas in the case of
early teens and male adults the time varies depending on the school
days / working days and vacations.
25. Phase 1: Whats New? Flavored Bulletins (Yeh Hai Pakistan,
MetroLite, SCORE!) Enhanced Flagship Programming (e.g. Expanded
Tezi Mandee w/ Market-Roundup and softer Weekend version + Expanded
AKKKS w/ Newsnight elements) Subah Se Geo (3 hr morning umbrella
show with links): A Morning show w/ Fox and Friends elements of
morning chatter. Hosts range on a 1+1+1 format, with a News guy a
Sports guy and a Cute girl who actually discuss the news instead of
just casting it. Features someone like Ghazi Salahuddin hosting a
morning papers review segment called Aaj Ka Akhar, a Sports
Quarter, and subsequent linking to an E-News Show Sab Bata Doon?!
(20 mins, late morning slot): E-News in its essence.
Lolly/Bolly/Hollywood gossip and developments, plus an in-house
promotional vehicle for Geo Entertainment which features updates
and developments on Geo Soaps and Dramas. Featuring behind the
scenes reporting, slotted in the morning for a female heavy
time-slot
26. Phase 1: Whats New? Biz Bytes (20 mins weekly, evening
slot): A power-meeting show featuring hard-talk with the corporate
elite, based in a restaurant setting to capture the power aspect
F.I.R (20 mins weekly, evening slot): Geos own CSI, only factual.
Featuring aggressive follow ups of the latest crimes, creating
campaigns for justice, holding sting operations Chittee Ayee Hai
(20 mins weekly, evening slot): A feedback show supported by clips
of programming which has been fed-back by audiences, this is a
"best of program from the week's broadcast. A single anchor drives
the show with SMS, Email and letters. The mood is kept lite through
bloopers etc. Gillette World Sport (20 mins weekly, evening slot):
Arguably the worlds most famous magazine sports show, now in Urdu.
New Infotainment programming (20 mins, evening slot): Lifestyle,
Food, Music, Literature, Wheels and Cinema, slotted every evening
after the news.
27. Phase 1: Whats New? Other New/Spice Elements Increased
Interactivity: Through send us your neighbourhoods news by
Emailing/Writing/Texting/Calling facilities which are regularly
promoted on an inter and intra bulletin setting Intra Promotion:
Anchors promoting each other and their programs through graphical
and content support Geo Aankhen: Eye in the Sky elements which
zooms in anywhere in the world for beepers, reporting, natural
disasters. Could even be developed for Sports, even traffic updates
for MetroLite News GeoBot: Animated character w/ Voice
synchronization. Could be used for Tech News/DSS. Subesequently, an
animated weathergirl could be established Geo Heli-Cam: Access to
remote areas in case of national disasters, or birds eye views of
cities in case of an urban riot or blast, Geo Heli-Cam will connect
the people to the scene of the news, nation-wide.
28. FPC Logic: What is it based on? The FPC is based on
demographic-specific viewer zones which are mapped on urban/rural,
gender-based, social and lifestyle elements sanctified by data from
GRAD Seamless programming is targeted Weekend vs Weekday
programming is based on urban habits/lifestyles All Current News
Programming has been retained Certain Infotainment/SP2 Programming
has be retained. Pipeline programming from those two departments
will also be considered by News for its line-up in the future 0600
hrs to 0100 hrs is regarded as the TV Day. 0100 to 0559 hrs are
repeat slots and have not been slotted yet Some proposed
programming has working titles HLN is always @ the top of the hour,
unless a bulletin is slotted for that slot
29. What about Live Strategy and Programming? News will adopt a
strategy of pacing live content through Phases 1, 2 and 3 (its been
assumed all live programming so far is from DXB). Geo News eventual
goal is to achieve program seamlessness with city to city and
studio to studio switching (resonant of Fox News) where the news
never stops, but can only be achieved through more live facilities
and privileges in Pakistan
31. The FPC: 0600 to 0659 Recommended Programming: Mon-Sun:
NEWS @ 6
32. 0600 to 0659 06:00 - 06:59 Male, 56.8 Female , 43.2 06:00 -
06:59 Sec C, 25.3 Sec D, 18.6 Sec E, 22.6 Sec A, 4.3 Sec B, 29.1
06:00 - 06:59 Urban, 76.8 Rural, 23.2 06:00 - 06:59 44.4 12.4 32.4
10.7 0 10 20 30 40 50 Urban Rural Female Male 06:00 - 06:59 21.7 14
3.7 4.1 12 1 0.2 1.2 0 0 15.1 8.8 0.1 4.2 0 2.3 0 0 0 11.7 0 5 10
15 20 25 Age 10-17 Age 18-25 Age 26-30 Age 31-35 Age 36-40 Age
41-45 Age 46-50 Age 51-55 Age 56-60 Age 60+ Female Male
33. The FPC: 0700 to 0755 Recommended Programming: Tues-Sat:
0705: REP/REP OF AKKKS Sun: 0705: Matchbox 0730: AOL Mon: 0705:
Gillette World Sport 0730: DSS
34. 0700 to 0759 07:00 - 07:59 Sec B, 26.7 Sec A, 5.7Sec E,
28.2 Sec D, 22.9 Sec C, 16.5 07:00 - 07:59 Male, 58 Female , 42
07:00 - 07:59 Urban, 47.7 Rural, 52.3 07:00 - 07:59 35.2 22.8 12.4
29.5 0 10 20 30 40 Urban Rural Female Male 07:00 - 07:59 20.2 16.6
7.2 15.5 10.9 0.4 2.3 0.8 0 0 11.3 4.1 2 5.3 0.6 0.4 0 0 0 2.4 0 5
10 15 20 25 Age 10-17 Age 18-25 Age 26-30 Age 31-35 Age 36-40 Age
41-45 Age 46-50 Age 51-55 Age 56-60 Age 60+ Female Male
35. The FPC: 0755 to 1059 Recommended Programming: Mon-Fri:
0755: GOOD MORNING PAKISTAN (GMP) 0800: HLN 0805: AAJ KA AKHBAR
0830: GMP+SPORTS QUARTER 0900: NEWS @ 9 0930: GMP LINK + TM 0955:
GMP LINK 1000: HLN 1005: GMP LINK + SAB BATA DOON?! 1030: GMP LINK
+ AAJ KAY BHAO+GMP SIGN OFF
37. 0800 to 0859 08:00 - 08:59 Male, 39Female , 61 08:00 -
08:59 Sec B, 30.6 Sec A, 7.6 Sec E, 16.4 Sec D, 30.7 Sec C, 14.6
08:00 - 08:59 Rural, 30.3 Urban, 69.7 08:00 - 08:59 31.8 7.3 37.9
23.1 0 10 20 30 40 Urban Rural Female Male 08:00 - 08:59 14.4 10.5
6.5 2.7 8.9 0.7 1.6 0.3 0 0 17.4 3.7 1.9 7.1 0.1 16.8 0 0 0 7.4 0 2
4 6 8 10 12 14 16 18 20 Age 10-17 Age 18-25 Age 26-30 Age 31-35 Age
36-40 Age 41-45 Age 46-50 Age 51-55 Age 56-60 Age 60+ Female
Male
38. 0900 to 0959 09:00 - 09:59 Male, 36.9 Female 63.1 09:00 -
09:59 Sec B, 39 Sec A, 10.1Sec E, 8.8 Sec D, 19.4 Sec C, 22.8 09:00
- 09:59 Urban, 73.8 Rural, 26.2 09:00 - 09:59 31.2 5.7 42.6 20.5 0
10 20 30 40 50 Urban Rural Female Male 09:00 - 09:59 8 11.3 6.2 3
7.8 2.7 3.2 0.2 0 0 22.5 10.7 4.9 8.9 1.1 0.5 1 0 0 8.2 0 5 10 15
20 25 Age 10-17 Age 18-25 Age 26-30 Age 31-35 Age 36-40 Age 41-45
Age 46-50 Age 51-55 Age 56-60 Age 60+ Female Male
39. 1000 to 1059 10:00 - 10:59 Male, 38.7 Female , 61.3 10:00 -
10:59 Sec B, 40.8 Sec A, 11.6Sec E, 6 Sec D, 20.5 Sec C, 21.1 10:00
- 10:59 Urban, 83.1 Rural, 16.9 10:00 - 10:59 35.6 3.1 13.7 47.5 0
10 20 30 40 50 Urban Rural Female Male 10:00 - 10:59 10.1 11.8 5.1
2.2 8.6 4.3 0.4 0.2 0.1 0 20.2 10.8 5.5 8.2 1 1.4 1.3 0.1 0 8.8 0 5
10 15 20 25 Age 10-17 Age 18-25 Age 26-30 Age 31-35 Age 36-40 Age
41-45 Age 46-50 Age 51-55 Age 56-60 Age 60+ Female Male
40. The FPC: 1100 to 1159 Recommended Programming: 1105-1200
Mon: Jawabdeh (rep) Tue: FUWF (rep) Wed: Capital Talk (rep) Thu:
Foreign Affairs (rep) Fri: Cap Talk (rep) Sat: 1105: News in
English 1130: CKBB Sun: 1105: News in English 1130: Biz Bytes
41. 1100 to 1159 11:00 - 11:59 Male, 37.1Female , 62.9 11:00 -
11:59 Sec B, 40.3 Sec A, 12.9Sec E, 6.2 Sec D, 15.4 Sec C, 25.2
11:00 - 11:59 Urban, 84.8 Rural, 15.2 11:00 - 11:59 33.6 3.5 51.3
11.6 0 20 40 60 Urban Rural Female Male 11:00 - 11:59 9 11.9 3.5
3.7 5.5 4.3 0.7 0.7 0.2 0 19.1 14.4 6.6 8 1 1.2 0.6 0.2 0 9.4 0 5
10 15 20 25 Age 10-17 Age 18-25 Age 26-30 Age 31-35 Age 36-40 Age
41-45 Age 46-50 Age 51-55 Age 56-60 Age 60+ Female Male
42. The FPC: 1200 to 1259 Recommended Programming: Mon- Sun:
NEWS @12
43. 1200 to 1259 12:00 - 12:59 Male, 35.9 Female , 64.1 12:00 -
12:59 Sec B, 37.4 Sec A, 10.5 Sec E, 12.9 Sec D, 11.9 Sec C, 27.3
12:00 - 12:59 Urban, 86.5 Rural, 13.5 12:00 - 12:59 30.8 5.1 8.4
55.7 0 20 40 60 Urban Rural Female Male 12:00 - 12:59 9.2 10.4 4.8
2.3 5 1.8 1.6 0.5 0 0 15.6 16.6 4.5 7.4 0.4 1.2 1.4 0.2 0 15.5 0 2
4 6 8 10 12 14 16 18 Age 10-17 Age 18-25 Age 26-30 Age 31-35 Age
36-40 Age 41-45 Age 46-50 Age 51-55 Age 56-60 Age 60+ Female
Male
44. The FPC: 1300 to 1359 Recommended Programming: MON SUN
1100-1130: NEWS IN ENGLISH 1130: SAB BATA DOON?! (REP) SAT: 1105:
ALIF (REP) SUN: 1105: PACHAS MINUTE (RPT)
45. 1300 to 1359 13:00 - 13:59 Male, 39.4 Female , 60.6 13:00 -
13:59 Sec B, 35.9 Sec A, 7.1 Sec E, 12.3Sec D, 21.3 Sec C, 23.4
13:00 - 13:59 Urban, 76.1 Rural, 23.9 13:00 - 13:59 28.8 10.5 13.4
47.3 0 10 20 30 40 50 Urban Rural Female Male 13:00 - 13:59 11.8
11.6 3.7 2.6 4.9 1.1 1.4 0.6 0.1 0 14.1 12.2 3.9 6.1 0.2 8.1 0.5
0.1 0 15.2 0 2 4 6 8 10 12 14 16 Age 10-17 Age 18-25 Age 26-30 Age
31-35 Age 36-40 Age 41-45 Age 46-50 Age 51-55 Age 56-60 Age 60+
Female Male
46. The FPC: 1400 to 1459 Recommended Programming: Mon- Sun:
1400-1430 NEWS @ 2, Geo Cinema, Music, Literature, Wheels, Food,
Lifestyle (rep) 1430 1500 Mon-Fri: TM Business Roundup Sat: AOL
(rep) Sun: Career Online (rep)
47. 1400 to 1459 14:00 - 14:59 Male, 45.7 Female , 54.3 14:00 -
14:59 Sec B, 40.2 Sec A, 7.3 Sec E, 8.8 Sec D, 18.5 Sec C, 25.2
14:00 - 14:59 Urban, 75.2 Rural, 24.8 14:00 - 14:59 35.1 10.6 14.1
40.2 0 10 20 30 40 50 Urban Rural Female Male 14:00 - 14:59 14.8
12.4 4.5 3.1 6.6 1.4 2.5 0.8 0.2 0 13.9 10.8 4.1 5.8 0.3 0.9 0.2 0
0 15.8 0 2 4 6 8 10 12 14 16 18 Age 10-17 Age 18-25 Age 26-30 Age
31-35 Age 36-40 Age 41-45 Age 46-50 Age 51-55 Age 56-60 Age 60+
Female Male
48. The FPC: 1500 to 1559 Recommended Programming: Mon-Sun:
1500-1559 NEWS @3
49. 1500 to 1559 15:00 - 15:59 Male, 51.6 Female , 48.4 15:00 -
15:59 Sec B, 38.2 Sec A, 5.8 Sec E, 8.4 Sec D, 22.3 Sec C, 25.3
15:00 - 15:59 Urban, 68.2 Rural, 31.8 15:00 - 15:59 14.3 17.5 37.3
31 0 10 20 30 40 Urban Rural Female Male 15:00 - 15:59 16.9 15.5
4.2 5.1 7.8 3.5 1.1 0.4 0.1 0 9.3 10.6 2.9 5.6 0.6 0.3 0.4 0 0 15.2
0 2 4 6 8 10 12 14 16 18 Age 10-17 Age 18-25 Age 26-30 Age 31-35
Age 36-40 Age 41-45 Age 46-50 Age 51-55 Age 56-60 Age 60+ Female
Male
50. The FPC: 1600 to 1659 Recommended Programming: Mon-Sun:
1605-1630 SCORE! 1630-1659 Mon- Fri: CKBB, BAZAR, HSUSH, ULTA
SEEDHA (all rep) TM BUSINESS ROUNDUP Sat: TEZI MANDEE WEEKEND (rep)
Sun: FIR (fr)
51. 1600 to 1659 16:00 - 16:59 Male, 53.2 Female , 46.8 16:00 -
16:59 Sec B, 34.6 Sec A, 6.5 Sec E, 11.1 Sec D, 26.6 Sec C, 21.2
16:00 - 16:59 Urban, 64.5 Rural, 35.5 16:00 - 16:59 36.3 16.9 18.6
28.2 0 10 20 30 40 Urban Rural Female Male 16:00 - 16:59 16.1 14.8
4.8 7.7 6.9 3.8 1.4 0.3 0.1 0 11.4 8.9 2.6 5.3 0.6 0.5 0 0.1 0 14.3
0 2 4 6 8 10 12 14 16 18 Age 10-17 Age 18-25 Age 26-30 Age 31-35
Age 36-40 Age 41-45 Age 46-50 Age 51-55 Age 56-60 Age 60+ Female
Male
52. The FPC: 1700 to 1759 Recommended Programming: Mon-Sun
1700-1759 Yeh Hai Pakistan
53. 1700 to 1759 17:00 - 17:59 Male, 56.3 Female , 43.7 17:00 -
17:59 20.9 13.7 35.4 30 0 10 20 30 40 Urban Rural Female Male 17:00
- 17:59 Sec B, 29.8 Sec A, 6 Sec E, 18.3 Sec D, 27.9 Sec C, 18
17:00 - 17:59 Urban, 65.4 Rural, 34.6 17:00 - 17:59 16.5 12.2 5.6
8.1 7 2.6 1.1 0.6 0.4 0 10.4 6.7 2.1 3.3 0.6 7.4 0.3 0.1 0 15 0 2 4
6 8 10 12 14 16 18 Age 10-17 Age 18-25 Age 26-30 Age 31-35 Age
36-40 Age 41-45 Age 46-50 Age 51-55 Age 56-60 Age 60+ Female
Male
54. The FPC: 1800 to 1859 Recommended Programming: Mon-Sat
1805-1830: News in English Mon Fri 1830-1859: SCORE! Sat: 1830 -
1859 1830 1859: Career Online Sun: 1805-1830: Gillette World Sports
1830-1859: DSS
55. 1800 to 185918:00 - 18:59 Male, 52.2 Female , 47.8 18:00 -
18:59 Sec B, 30.3 Sec A, 7.5 Sec E, 22.8 Sec D, 19.3 Sec C, 20.2
18:00 - 18:59 Urban, 75.3 Rural, 24.7 18:00 - 18:59 40.4 11.8 12.9
34.9 0 10 20 30 40 50 Urban Rural Female Male 18:00 - 18:59 17.2
14.2 5.2 7.5 5.3 1.5 1.2 0.6 0.5 0 16.1 7.4 1.9 3.9 0.5 0.9 0.2 0.2
0 15.3 0 2 4 6 8 10 12 14 16 18 20 Age 10-17 Age 18-25 Age 26-30
Age 31-35 Age 36-40 Age 41-45 Age 46-50 Age 51-55 Age 56-60 Age 60+
Female Male
56. The FPC: 1900 to 1959 Recommended Programming: MON- FRI:
1905-1930 METROLITE NEWS SAT: 1905-1930: MATCHBOX (FR) 1930-1959:
SAATH DIN (FR) SUN: 1905-1959: WEAKEST LINK (REP)
57. 1900 to 1959 19:00 - 19:59 Male, 47.9Female , 52.1 19:00 -
19:59 Sec B, 34.6 Sec A, 9.2 Sec E, 16.5 Sec D, 16.7 Sec C, 23.1
19:00 - 19:59 Urban, 72 Rural, 28 19:00 - 19:59 36.1 11.8 16.2 35.8
0 10 20 30 40 Urban Rural Female Male 19:00 - 19:59 15.3 14.3 5.2
5.7 4.9 1.9 2 0.6 0.3 0 15.2 7.2 3.8 4.9 1 1 0.3 0.2 0 15.2 0 2 4 6
8 10 12 14 16 18 Age 10-17 Age 18-25 Age 26-30 Age 31-35 Age 36-40
Age 41-45 Age 46-50 Age 51-55 Age 56-60 Age 60+ Female Male
58. The FPC: 2000 to 2059 Recommended Programming: 2005-2059
Mon: FOLLOW UP WITH FAHAD (FR) Tue &Thu: CAPITAL TALK (FR) Wed:
FOREIGN AFFAIRS (FR) Fri: FIR (FR) Sat: PACHAS MINUTE (FR) Sun:
JAWAB DEH (FR)
59. 2000 to 2059 20:00 - 20:59 Male, 43.3 Female , 56.7 20:00 -
20:59 Sec B, 36.2 Sec A, 8.5 Sec E, 10.4Sec D, 20.4 Sec C, 24.5
20:00 - 20:59 Urban, 74.4 Rural, 25.6 20:00 - 20:59 31.6 11.6 13.9
42.8 0 10 20 30 40 50 Urban Rural Female Male 20:00 - 20:59 11.1
12.9 3.9 4.7 4.9 1.7 2 1 0.2 0 16.9 8.4 3.6 6.6 1.1 3.3 0.5 0.1 0
16.2 0 2 4 6 8 10 12 14 16 18 Age 10-17 Age 18-25 Age 26-30 Age
31-35 Age 36-40 Age 41-45 Age 46-50 Age 51-55 Age 56-60 Age 60+
Female Male
60. The FPC: 2100 to 2159 Recommended Programming: Mon-Sun:
0900-0959 NEWS @9
61. 2100 to 2159 21:00 - 21:59 Male, 46.4 Female , 53.6 21:00 -
21:59 Sec B, 34.8 Sec A, 9 Sec E, 10.7Sec D, 20.9 Sec C, 24.7 21:00
- 21:59 Urban, 76.6 Rural, 23.4 21:00 - 21:59 33.8 12.5 10.9 42.7 0
10 20 30 40 50 Urban Rural Female Male 21:00 - 21:59 9.1 14.6 4.5
4.3 6 1.9 2.1 0.6 1.1 0 16.1 10.6 3.5 6.4 1.1 0.8 0.4 0.1 0 16.2 0
2 4 6 8 10 12 14 16 18 Age 10-17 Age 18-25 Age 26-30 Age 31-35 Age
36-40 Age 41-45 Age 46-50 Age 51-55 Age 56-60 Age 60+ Female
Male
62. The FPC: 2200 to 2259 Recommended Programming: Mon-Sun:
2205-2230 Geo Cinema, Music, Literature, Wheels, Food, Lifestyle,
Chittee Ayee Hai Mon-Sun: 2230-2259 SCORE!
63. 2200 to 2259 22:00 - 22:59 8.2 15.8 4 5.4 7.8 2.5 2.2 0.8
1.5 0 16.1 10.6 2.8 5.2 1.2 0.8 0.2 0.1 0 14.1 0 2 4 6 8 10 12 14
16 18 Age 10-17 Age 18-25 Age 26-30 Age 31-35 Age 36-40 Age 41-45
Age 46-50 Age 51-55 Age 56-60 Age 60+ Female Male 22:00 - 22:59
Male, 49 Female , 51 22:00 - 22:59 Sec B, 35 Sec A, 9.6 Sec E, 8.9
Sec D, 22.1 Sec C, 24.4 22:00 - 22:59 Urban, 86.5 Rural, 13.5 22:00
- 22:59 41.7 7.3 6.2 44.8 0 10 20 30 40 50 Urban Rural Female
Male
64. The FPC: 2300 to 2359 Recommended Programming: Mon-Fri
2305-2359 AKKKS Sat 2300-2359: WEAKEST LINK SUN 2330-2359: FIR
(REP) SAATH DIN (REP)
65. 2300 to 2359 23:00 - 23:59 45.2 5.3 5.2 44.2 0 10 20 30 40
50 Urban Rural Female Male 23:00 - 23:59 6.6 19.4 4.3 4.1 9.4 2.2
2.7 0.2 1.4 0 14.4 9.6 4.3 4.9 0.5 0.4 0.1 0.2 0 14.7 0 5 10 15 20
25 Age 10-17 Age 18-25 Age 26-30 Age 31-35 Age 36-40 Age 41-45 Age
46-50 Age 51-55 Age 56-60 Age 60+ Female Male 23:00 - 23:59 Male,
50.5 Female , 49.5 23:00 - 23:59 Sec B, 35.8 Sec A, 9.1 Sec E,
12.7Sec D, 19 Sec C, 23.4 23:00 - 23:59 Urban, 89.5 Rural,
10.5
66. The FPC: 0000 to 0059 Recommended Programming: MON-SUN NEWS
@ 12
68. The Road Ahead: Q3 Dateline Pakistan: Inspired by BBC's
Dateline London, Dateline Pakistan is a single anchor, 3-4 panelist
show which can have a stationary or a travelling version, where
journalists are interviewed on their take about a certain issue/s
or the entire news week. The working version of the stationary show
should probably be in ISB, where foreign correspondents and bureau
chiefs are at hand for sharing their views. A serious show for the
avid news watcher. English language based. Hum Jawaan: A "life in
the military" reality show. Has to be ISPR approved. Envisions
anchor training and operating with the Army, Airforce and Navy. PD
suggests 2 options which can be adopted. One version is pacing the
show for a single season, where army/airforce/navy are experienced
together. Another version is pacing the show for at least 3 seasons
by dedicating each season to each wing of the armed forces, with
perhaps a fourth season dedicated to the police. The brand key is
to "get tough" as well as "love your country". Slotted in the youth
heavy slot .
69. The Road Ahead: Q3 Political Puppetry: Inspired by NDTV's
Gustakhi Maaf. Rafi Peer has been contacted for production purposes
for this one. It's "best of" segments can be used as fillers as
well. You Decide: IVR, SMS, Email and Call-in show which is a daily
poll of a chosen hot-topic. You Decide is a call- center servicing
the country's opinions. Featuring a single-anchor with a guest or
two. The brand is "the country has spoken". Value is added by smart
graphics showing the results for savvy questions in real-time.
70. The Road Ahead: Q3 Sarak Chap: A "Roadumentary" which can
take on different thematics. PD has envisioned atleast a couple.
Sarak Chaap Chef, where the anchor travels the country with a
"roving cam" take on Pakistan's most famous urban legend: food.
From Quetta's Babu ke Tikkay to Lahore's Phajje ke Paye to
Peshawar's Takht Bahai Chappl Kebabs to Karachi's Student Biryani
to Gujranwala's BBQ, Sarak Chaap Chef become's a traveling food
critic show. Another franchise it can take on in another season is
Sarak Chaap Shopper, where different clothes and accessories from
different parts of the country are procured and compared. Sarak
Chap Journalist can be yet another franchise, this time making it a
"public platform" type of setting which travels across the country.
Another way to broadcast this show is to produce all 3 franchises
together and air Chef/Shopper/Journalist in a loop, emphasising on
the Sarak Chaap brand. Youth Bulletin: Inspired by MTV News, which
gives a slanted yet smart take on contemporary issues. In effect,
this will be a DSS for young adults, with web news, music and movie
ratings, fashion news, sports coverage etc. The thematic is "the
youth has spoken", the brand key is "youth empowerment" where its
"cool to know". No suits, lots of denim, "personality" reporters,
guy and gal anchoring team.
71. The Road Ahead: Q3 More Seamless, More Live Studio to
Studio, Bureau to Bureau and City to City Switching, videophone and
live links, increasing seamlessness and accelerating the rate and
turnover of News (its assumed we will have more live facilities at
this point in Pakistan and internationally)
72. Live Strategy and Requirements LIVE INDOOR Strategy: To
have more live feel in the News Channel Have more ability to do
Live shows and discussions To increase seamlessness in our overall
programming Usage Almost all bulletins will have live elements Most
of daily shows/news programs will have live coverage from the spot
e.g. Kamran Khan Show Type Live Coverage, Live Programs, OSRs,
Breaking News Outdoor Need/Description Live Shots from different
locations including interviews and urgent Footage Equipment 1 Earth
Station in KHI, two mini SNGs in LHR and ISB for 1-2 hrs for daily
bulletins + 3 Mini SNGs in KHI, 2 in LHR and ISB for 2-3 hrs for
daily bulletins and shows
73. Live Strategy and Requirements OUTDOOR STRATEGY: To cover
more live news from the spot Have more ability to do more live
programs at outdoor locations USAGE/TYPE Election Coverage,
Marathon, Live Outdoor Summits, LOC Crossing EQUIPMENT 6 mini SNGs
in all major cities for 2-3 hours for daily bulletin usage NOTE ON
OUTDOOR LOCATIONS In the short term the mini SNGs should be in
Karachi, Lahore, Islamabad, Peshawer and Quetta In the long term;
we should have SNGs in Hyderabad, Sukkur, Multan, Faisalabad,
Sialkot, Jacobabad, Chaman, D.I. Khan, Muzaffarabad, Gilgit,
Skardu, Kohat. The rest will be on standby in Karachi for foreign
coverages.