Facebook Statistics & Demographic Data
Using the “Facebook Audience Targeting” Tool to Get Fun
Statistics
1EMERGENCE-MEDIA
The Outline of Presentation
• How to access Facebook’s Demographic Data
• Presentation of some Key Demographic Data– Top Countries on Facebook– Educational Background– Age Groups– Facebook Users by Largest US Cities– Facebook Users by Top Tech Companies
(Forbes)– And a few other interesting graphs
2EMERGENCE-MEDIA
How to Access Facebook’s Demographic Data
• Click on “Advertising” on the bottom of the Facebook Page
• Select “Get Started”• Type in your
company’s URL and click “Next”
• You’ll be presented with the “Choose Audience” Tool
EMERGENCE-MEDIA 3
• “Choose Audience” tools can segment by:– 30 Countries,
States, Cities– Sex and Age Range– Keywords in Profile:
• Music, Movies, Hobbies
– Educational Status– Workplace Networks– Political Views– Relationship States
What Audience Targeting Looks Like
EMERGENCE-MEDIA 4
Use Audience Targeting for Gathering Custom Demographic Information
120 People:• California• Male• Conservative• In
Relationship• Liked
“Clockwork Orange”
EMERGENCE-MEDIA 5
Get Your Own Data on Facebook Users
• Product, Interests & Brand-type Research:“How many Facebook Users prefer Madonna over the Rolling Stones”
• Psychographics and Lifestyles:“How many Facebook Users are conservative, married women in Florida?”
• Particular Segments for Recruitment:“Googlers Living in San Francisco”
EMERGENCE-MEDIA 6
FACEBOOK USER STATISTICSApplying the Audience Targeting Tool to find User Demographic Data
EMERGENCE-MEDIA 7
Top 15 Countries on Facebook (in thousands)
EMERGENCE-MEDIA 8
US Facebook Educational Background
EMERGENCE-MEDIA 9
US Facebook Users by Age Group
EMERGENCE-MEDIA 10
Top US Cities and Facebook Users
EMERGENCE-MEDIA 11
Facebook Users by Wired’s Top Tech Town (in Thousands)
EMERGENCE-MEDIA 12
Top US Users from the Search Engine Companies
EMERGENCE-MEDIA 13
Top Software Companies (Forbes) &
US Facebook Users
EMERGENCE-MEDIA 14
Relevant Resources
• Charlene Li of Forrester’s“Big Brands & Facebook”URL: http://www.slideshare.net/mediapolis/big-brands-facebook-demographics-case-studies-best-practices3037
EMERGENCE-MEDIA 15
About Daniel & Emergence Media
Daniel [email protected]
• Blogging since 2004• Head of Search
Marketing at e-Storm International, San Francisco, California
• Emphasizes an integrated approach to SEO, PPC, Social Media marketing
• Over 10 years in the online marketing industry
Emergence-Mediahttp://emergence-media.com
• Began in 2006• Focuses on the
interaction between Search Marketing and Word-of-Mouth
• Syndicated by 9Rules and Social Media Today
EMERGENCE-MEDIA 16