Foodcourt
Delivering Social Food Experiences
Nathan Lustig
Corey Capasso
FB Cuisine, LLC
What’s Foodcourt?
• Foodcourt allows people to order food when they want, from wherever they want, while socializing in Facebook
• Foodcourt is the iTunes of online food ordering. Delivering social food experiences.
Find Restaurants
Browse Menus
Select Food
Invite Friends
Social invites for discounts
Check Your Order
Mini-Feed Confirmation
Why online ordering on Facebook?
• Scalability– Viral features only on Facebook
• No second accounts– Users trust Facebook
• Social features– Eating is inherently social– Use social graph for discounts
Foodcourt: The Itunes of Food
• Invited to F8– Facebook Platform Launch 5/07
• Development work begins 5/07
• Beta Launch 11/07– Wisconsin, Michigan, MSU
Foodcourt Launch
• 1600+ users
• 40+ restaurants
• 200+ orders filled
• No marketing, just word of mouth
• Restaurants loved it
• Connected with 5 of largest food chains in USA
Facebook Reaction
• Set up restaurant for Facebook Employees– Filled orders for Facebook HQ
• All contacts at Facebook loved it– “First non-myspace app on Facebook”
VC Funding
• Invited to final round of Fbgrant
• Pitched Fbfund at FB HQ 5/08
• Offered VC funding
• Turned down VC’s offer