The purpose of this meeting is to inform and introduce
technology to Chamber members, not necessarily to give a complete education on the topics discussed.
Some of the technologies discussed are quite often available through Chamber member companies, including several of the volunteers in the subcommittee. Other topics are presented as classes by the Chambers.
If you would like to discuss any of these topics more in-depth, please contact one of the subcommittee members after the meeting and we’ll get you in touch with the best contact for your interest.
Mission
Sub-Committee
Chamber Member Companies working together to bring you the information on the technological topics that interest you and can benefit your business!
Co-Chairman
Ken Tucker, Changescape Web
Mark Peimann, EPC Computers
Andy Kastrup, ProTronics Technologies, Inc.
Art & Candy Zemon, Hen’s Teeth Network
Beth Richter, ProTronics Technologies, Inc.
Don & David Weir, Managed Computer Services
Paul Barthel, Minuteman Press
Randy Downs, Independent Consultant
Collect Curate Create Share Engage
Social Media System
HootsuiteFeedly
TalkwalkerDiigo
PulseFeedly
Scoop.itNewsle
Word SwagCanvaList.ly
Visual.ly
HootsuiteFeedlyBuffer
NimbleGroups
Contactually
Why Have a Facebook Page?
Professional Image
Only Way to Advertise on Facebook
Potential SEO Benefits
Good for Know and Like
Important Component for Lead Generation/Nurturing
“Of the 1,500+ stories a person might see whenever they log onto
Facebook, News Feed displays approximately 300.” Source: Facebook
Newsfeed and Reach
Where:
∑ – The sum of each individual edge. An edge is a
story that can show up in your News Feed, like
a status update, comment, Like, tag, and so on.
u – The affinity score. This is the factor that weighs how
close you are with the person doing the
posting. If you frequently interact with the person posting,
have several mutual friends, or are related, Facebook is
more likely to give that content a higher weight.
w – The weight for this edge. Not all actions are
considered equal in the eyes of Facebook’s algorithm.
For example, a friend creating a status update would carry
more weight than someone simply liking a status update.
d – The time decay factor. As a posts gets older, it’s more
likely that it has already been seen or that it is
no longer as relevant. Facebook remedies both of
these problems by taking the age of the post into
consideration.
Source: socialsprout
Edgerank
History: EdgeRank for the Newsfeed
Aug. 23, 2013: Facebook Enforces Quality
Dec. 2, 2013: Facebook Breaking News
Jan. 21, 2014: The Importance of Text Updates
Feb. 24, 2014: Tagging for Additional Reach
Aug. 25, 2014: The Fall of Click-Bait
Sept. 18, 2014: Taking Advantage of Trends
Nov. 14, 2014: Penalizing Promotional Posts
As a Business, you don’t control the Facebook newsfeed
Source: socialsprout
Users can prioritize Facebook friends and pages…
Make sure to select “See First” for the Changescape Facebook page
• Can choose only 30 friends and Pages to prioritize
• Can tell their updates apart (star in upper right corner.
• Only after you’ve gone through the updates from
your “See Firsts” will the regular old algorithm-
driven Newsfeed take over.
NEW: Newsfeed Control
The biggest arguments against the Edgerank algorithm have been from brands.
The biggest argument from brands fits this general idea: they are, and have been
in the past, encouraged to spend their Facebook ad dollars promoting their
Pages to increase their followings. This made sense in the past.
Brands would pay Facebook to increase their follower numbers, and
every time they created an organic post their followers would see it.
But now that these Facebook algorithm updates have seriously cut into the
amount of organic reach a Page’s posts get, these advertisers feel like
they’ve invested into their social followings for nothing. Even
brands that never spent a dime creating a following dislike Edgerank
because they find it difficult to reliably reach their audiences.
Source: socialsprout
Edgerank for Brands
Best Practices• Mention and Tag a person, page, or group
• Post Evergreen Content (longer lasting)
• Post Pictures, Infographics, Videos and Links
• Determine best time to post
• Target and Advertise
• Get Recommendations
Facebook Reviews Now Get You Rich-Snippet
“Review Stars” in the Local Search Results
Good Likes and Detrimental Likes
Facebook Ads – Keep in Facebook or Take outside of
Facebook?
Use 3rd Party Apps or not? Does it hurt EdgeRank?
Upside and Downside of Scheduled Posts
Upside and Downside of Posting to Multiple Social Media
The Value of a Page Like
Discussion (starter)
July 16
Presented by:
Please fill out your survey & drop it in the box before you leave
Art & Candy
ZemonMark Peimann
Ken Tucker Andy Kastrup
Beth RichterPaul Barthel
Randy DownsIndependent
Consultant
Facebook Update