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Copyright © 2012 Jenius, LLC www.marketingjenius.com
Facebook Marketing for Business2012
Joe LunaJenius, LLCPhone: 712.314.1536Email: [email protected] Website: www.marketingjenius.com
Copyright © 2012 Jenius, LLC www.marketingjenius.com
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Copyright © 2012 Jenius, LLC www.marketingjenius.com Copyright © 2012 Jenius, LLC www.marketingjenius.com
• Why Facebook?
• 3 Phases of Facebook Marketing
• Creating Your Presence
• What is a Facebook Fan Page
• Components of a Successful Fan Page
• Engaging Fans And Driving Repeat Business
• The Power of the Facebook Newsfeed
• Amplifying Exposure
• What to do Next: Getting Started
Introduction: Presentation Overview
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Copyright © 2012 Jenius, LLC www.marketingjenius.com Copyright © 2012 Jenius, LLC www.marketingjenius.com
Why Facebook? The Stats are overwhelming
• Over 750 Million Users
• ½ of Them Log in Everyday
• People Spend over 700 Billion Minutes
on Facebook per month
• The Average User is Connected to 80
Community Pages, groups & Events
• 48% of 18-34 Year Olds Check
Facebook Right When They wake up.
• 28% Check Facebook on Their Smart
Phones Before Even Getting out of Bed
• 71.2% of the U.S. Web Audience is on
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Why Facebook? All The Major Brands Are Using It
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Why Facebook? It’s the Fastest Growing Network in the World.
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Why Facebook? Connect & Communicate
• Easily Connect with your
customers through ‘liking’
• Communicate with customers
by simply updating your status
• Allow users to ‘share’ your
business with friends
• Spread your brand virally
throughout Facebook
• Build an engaging community
around your business
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Why Facebook? Building Your Brand
• Build, expand and solidify your brand
• Create an engaging community around your brand
• Integrate your brand with your customers daily life
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Creating a Presence: Facebook Fan Page
• Create your Facebook fan page
• Decide on a purpose and direction for the page
• Customize the page to clearly communicate your brands
image and marketing messages
• Build your initial user base through existing
advertising channels and the Facebook Ad Platform
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What is a Facebook Fan Page?
• A Facebook Fan Page is a miniature website within Facebook that contains massive marketing power.
• Users can become ‘Fans’ of a fan page by simply pressing the ‘like’ button.
• Once a user is a ‘fan’ of the page any updates made to the page are shown in the users newsfeed on the homepage of their individual Facebook.
• Facebook fan pages are highly customizable to fit the needs of any brand or business
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Basic Fan Page VS. Custom Branded Fan Page
Basic Fan Page Customized Fan Page
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See The Difference?
So what exactly goes into a successful Fan Page then…
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Components of a Successful Fan Page
• Properly Branded Images That Clearly Define and
Communicate Marketing Messages
• Properly Optimized Information Sections
• Proper Utilization of Applications and Tabs
• Active Posting of Quality Branded Content
• Maintaining an Engaging and Active User base
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Building The Initial Fan Base
• Integrate the Facebook fan page link with existing marketing channels
• Send out an email or text to existing customers letting them know about
your new Facebook fan page
• Place a QR Like Sticker in high traffic areas with an incentive encouraging
customers to ‘like’ the page
• Use the Facebook Advertising Platform to drive targeted traffic to the page
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Engaging with Your Fans and Driving Repeat Business
Engaging with your customers on a regular basis through branded content, polls, quizzes, contests, and giveaways is the absolute best thing you can do for your fan page.
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The Power of the Facebook Newsfeed
• Whatever you post on your fan
page wall automatically shows up
in your fans newsfeed
• Posts with more engagement
stay in the newsfeed longer and
get exposed to the ‘friends’ of
‘fans
• Users are 40-150 times more
likely to consume branded content
in the Newsfeed than to visit the
Fan Page itself.
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The Power of the Facebook Newsfeed
• Facebook users spend more than
a quarter of their time on the site
consuming and interacting with the
Facebook Newsfeed
• This activity represents 4
percent of all time spent online
in the U.S.
• 48% of young Americans reported
that they get their news through
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The Power of the Facebook Newsfeed
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Engaging With Your Fans: Best Practices
• Post Several Times a Day at Peak Activity Times
• Post Attractive Images & Video
• Use Questions to Drive Response
• Run Polls or Quizzes to Survey Customers
• Run Contests & Giveaways to Drive Engagement and Encourage
Sharing
• DON’T SELL (this is the quickest way to get blocked by your
fans)
• Post Relevant Industry Content or Updates (Provide Value)
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Amplify Exposure: Regular Posting
• A Facebook analysis suggests that each incremental day of
publishing branded content from the Facebook Page increases the
reach among Fans by approximately 2.5 percent.
• Publishing branded content exposes your content to friends of
fans.
• A Facebook analysis of the top 100 brand pages suggests that for
every Fan, there are an additional 34 Friends of Fans that can be
reached with branded content.
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Amplify Exposure: Sponsored Stories
• Sponsored stories amplify the organic engagement by informing friends of
fans about your page and activity.
• Drive new likes, expand you brand, spread your web throughout
Facebook.
• Combining regular posting with sponsored stories has been proven to
drastically increase a brands reach.
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Conclusion: Connecting The Dots
• Facebook is a golden opportunity for businesses to promote their brand.
• It starts with a custom fan page designed to fit your brands needs
• Engaging Fans is critical to the success of any Facebook campaign.
• Facebook is a great way to bring your brand into the everyday lives of
your customers.
• Regular posting and sponsored stories will increase reach and spread your
web throughout Facebook.
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Are You Ready to Get Your Custom Fan Page?
What to do Next…
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Claim Your Facebook Page Setup For Only $97 - Today!
• CALL Joe Luna @ (712)314-1536• Ask about:
– Facebook Page Optimization– Facebook Coupon Promotions – Custom Pages and Custom Graphics– Facebook Marketing Campaigns– Custom Copywriting