FACTS & FIGURES 27th Busiest Airport of India
Passenger movement : 1.5 million (40%)
Aircraft Movement : 11599 (31.2%)
(Statistics Report : April 2016 – March 2017)
INTERNATIONAL + DOMESTIC
AirportFrom the Month For the period April to November
Nov-17 Nov-16 Change 2017-18 2016-17 Change
Bagdogra 177624 132429 34.10% 1449605 915626 58.30%
Source: Airport Authority of India
ABOUT BAGDOGRA AIRPORT Gateway to all hill stations like Darjeeling, Kurseong, Kalimpong, Jalpaiguri,
Sikkimand other parts of North Bengal
Domestic flights to Kolkata, Chennai, Delhi, Mumbai, Bangalore andGuwahati
International Linkage with Paro, Kathmandu and Bangkok
Regular helicopter service to Gangtok
Passenger movement : 1.5 million ( 40%)
Aircraft Movement : 11599 ( 31.2%)
(Statistics Report : April 2016 – March 2017)
Airline : Air India , Jet Airways, Indigo, Vistara, Go Air, Spice Jet, Air Asia, Druk Air
PAX PROFILE
Travel Reason :
Business 61%
Class of Traveler:
Economy 97%
Leisure 33% First Class 3%
Age of Passengers
26-24 30%
Gender
Male 49%
35-44 39%
45-54 25% Female 42%
Source: Airport Authority of India
Source : The Times Of India (17th
October,2017)
Link : http://epaperbeta.timesofindia.com/A rticle.aspx?eid=31812&articlexml=RE ASON-TO-CHEER-Bagdogra-airport- set-to-clock-17102017005011
PRESS RELEASES
Source : The Times Of India (22nd
September,2017)
PRESS RELEASES
Source : The Times Of India (11th November,2017)
Link : https://timesofindia.indiatimes.com/city/kolkata/addl-floor- space-x-ray-machines-at- bagdogra/articleshow/61601793.cms
PRESS RELEASES
PRESS RELEASE
PRESS RELEASE
WHY ADVERTISE IN AIRPORT ? Captive Audience
Sophisticated Media Passenger / Target Audience spends around 1-2
hours and are receptive to the advertisements Target audience from SEC A & B Senior Officials / Decision Makers are frequent flyers
Strategically Located Displays
Maintains Brand Dominance
ABOUT US Specialized Marketing Media Solutions
27 years of operations
Full-fledged operations in Kolkata
Branch offices at Mumbai, Bangalore, Hyderabad
Professionally managed by a team of over100 people across the country
Proven competency in OOH : Airports, Billboards, Metro Railways, Malls, etc.
Working with : AAI, KMC, HRBC, KMDA,PWD, Zoological Gardens, etc. Our Clientele : Apple, JW Marriott, Ambuja Group, South City Projects,
Mani Group, Airtel, Tata, ICICI Bank, HSBC, UCO Bank, Allahabad Bank, BSNL, LIC, National Insurance…amongst others
MEDIA SHOWCASE
ARRIVAL LOUNGE
ARRIVAL LOUNGE : Ceiling Wall Facing Apron Main Gate
AL 11Size : 12’ (w) x 3’ (h)Medium : Wall Mounted Backlit Light BoxType : Backlit 90,000/- P.M
Key benefits : Passenger Waiting time 30 mins
Location
Key
benefits
: Right Wall Facing Belt 1
: Passenger Waiting time 30 mins
Code
Type
: AL 12
: BacklitMedium : Wall Mounted Backlit Light
Box
Size
: 8’ (w) x 4’ (h) 60,000/-
P.M
ARRIVAL LOUNGE
Location
Key
benefits
: Conveyer Belt 1 & 2
: Passenger Waiting time30 mins
Code
Type
Mediu
m
: AL 15 Size : 8’ (w) x 4’ (h)
: Backlit ( Double Sided )
: Backlit Light Box On Stand
1.50 lakhs P.M
ARRIVAL LOUNGE
Location
Key
benefits
: Conveyer Belt 1 & 2
: Passenger Waiting time 30 mins
Code
Type
Mediu
m
: AL 16 Size : 8’ (w) x 4’ (h)
: Backlit ( Double Sided )
: Backlit Light Box On Stand
1.50 lakhs P.M
ARRIVAL LOUNGE
Location
Key Benefits
: Above the Conveyer Belt
: Passenger waiting time 30 mins
Code
Type
Medium : Wall Mounted Backlit Light Box
: AL 19 Size : 30’ (w) x 3’ (h)
: Backlit1.80 lakhs P.M
ARRIVAL LOUNGE
Location
Key
Benefits
: Facing Conveyer Belt 1 & 2
: Passenger waiting time 30 mins
Code
Type
Medium : Wall Mounted Backlit Light Box
: AL 20 Size : 30’ (w) x 3’ (h)
: Backlit1.80 lakhs P.M
ARRIVAL LOUNGE
Location
Key
Benefits
: Facing Conveyer Belt 2
: Passenger waiting time 30 mins
Code
Type
: AL 27
: BacklitMedium : Wall Mounted Backlit Light
Box
Size : 8’ (w) x 3’ (h) 60,000/-
P.M
ARRIVAL LOUNGE
Location
Key
Benefits
: Anywhere in Arrival
: Eye Level – High Visibility
Code : AL 33 Size : 3’ (w) x 5’ (h)
Type : Ambient LitMedium : Standee
30,000/- P.M
ARRIVAL LOUNGE
Location Key Benefits
: Above Belt No 1: Strategically located and visible from Security Hold Area
Code
Type
Medium : Dropdown 01 (Double Sided)
: AL 35 Size : 5’ (w) x 10’ (h)
: Ambient Lit 90,000/- P.M
Per Drop Down
ARRIVAL LOUNGE
Location
Key
Benefits
: Conveyor Belt 1 & 2
: Passenger waiting time 30 mins
Code
Type
Mediu
m
: Conveyor Belt Strip
: AL 38 Size
: Ambient Lit
: Various 1.80 lakhs
P.M
ARRIVAL LOUNGE
DEPARTURE LOUNGE
Location
Key Benefits
: Facing the queue in front of thecheck-in counters
: Passenger waiting time 30 mins
Code
Type
: DL 47
: BacklitMedium : Wall Mounted Backlit Light
Box
Size
: 8’ (w) x 3’ (h) 60,000/-
P.M
DEPARTURE LOUNGE
Location : Facing Departure Gate
Key Benefits
: Passenger waiting time 30 mins
Code
Type
: DL 54
: Backlit
Medium : Wall Mounted Backlit Light Box
Size
: 8’ (w) x 3’ (h) 60,000/-
P.M
DEPARTURE LOUNGE
DEPARTURE LOUNGE :Above Belt No 1
DL 64Size : 5’ (w) X 10’ (h)Medium : DropdownType : Amblit 90,000/- P.M
Key benefits : Strategically located and visible from Security Hold Area
Code
Type
: DL 56
: BacklitMedium : Wall Mounted Backlit Light
Box
Size
: 8’ (w) x 3’ (h) 60,000/-
P.M
: Facing the Staircase Before Security Hold Area
: Passenger waiting time 30 mins
Location
DEPARTURE LOUNGE Key
Benefits
Location
Key
Benefits
: Behind Check-in Counters
: Passenger waiting time 30 mins
Code
Type
: DL 59
: BacklitMedium : Wall Mounted Backlit Light
Box
Size
: 8’ (w) x 4’ (h) 75,000/-
P.M
DEPARTURE LOUNGE
BEFORE SECURITY HOLD AREA ( BSHA )
Location
Key Benefits
: Facing Staircase Before SecurityHold Entry Gate
: Passenger waiting time 30 mins
Code
Type
Medium : Wall Mounted Backlit Light Box
: BSHA-80 Size : 15’ (w) x 3’ (h)
: Backlit 90,000/- P.M
BSHA
SECURITY HOLD AREA ( SHA )
Location
Key
Benefits
: Head on Wall facing Security Hold Area Gate
: Head On display, total visibility for 15-20 mins
Code
Type
: SHA-97
: BacklitMedium : Wall Mounted Backlit Light Box
Size
: 10’ (w) x 5’ (h) 1.10 lakhs
P.M
SHA
Location
Key
Benefits
: AHU Room, Facing Passenger Waiting Lounge
: Head On display, total visibility for 15-20 mins
Code
Type
Medium : Wall Mounted Backlit Light Box
: SHA-100 Size
: Backlit
: 10’ (w) x 3’ (h) 80,000/-
P.M
SHA
Location : Passenger waiting lounge facing departure gate
Key Benefits
: Dominant Visibility & Passenger waiting time 60 mins
Code
Type
Medium : Wall Mounted Backlit Light Box
: SHA-103 Size
: Backlit
: 32’ (w) x 3’ (h) 1.80 lakhs
P.M
SHA
Location : Facing Passenger Waiting Lounge Near Gate No. 4
Key Benefits
: Dominant Visibility & Passenger waiting time 60 mins
Code
Type
Mediu
m
: Wall Mounted Nonlit Display
: SHA-109 Size
: Backlit
: 10’ (w) x 6’ (h) 75,000/-
P.M
SHA
S H A :
SHA108
Size : 8’ (w) X 4’ (h)Medium : Wall Mounted Backlit Light BoxType : Backlit 90,000/- P.M
Wall Facing Extended SHA, Extreme Behind
Key benefits : Dominant Visibility & Passenger waiting time 60 mins
OUTSIDE AIRPORT TERMINAL
Location : In front of Arrival / Departure gate
Key Benefits
: Captivating Display & Visible to Outside Traffic
: 0-122: Ambient Lit
Code
Type
Mediu
m
: Pillar Wrap (4 Sided)
Size : 2’ (w) x 5’ (h)
OUTSIDE
Units : 7 2.80 lakhs P.M
Package of 7 units
Location : Main Airport Road, Centre Poles
Key Benefits
: Captivating Display & Visible to Outside Traffic
: 0-130: Ambient Lit
Code
Type
Mediu
m
: Pole Kiosk (Both Sided)
Size : 3’ (w) x 4’ (h)
6,000/-P.M
OUTSIDE
Units : 42
Location
Key Benefits
: Outside Airport near Arrival / Departure gate.
: Connect with your Target Group
Size
Type
: 15’ (w) x 10’ (h)
: Car Display
50,000/- Per Day
CAR DISPLAY
Location
Key Benefits
: Outside Airport near Arrival / Departure gate.
: Connect with your Target Group
Size
Type
: 10’ (w) x 10’ (h)
: Bike Display
25,000/- Per Day
BIKE DISPLAY
PROMOTION SPACE
Promotional / Activation
Space at Arrival /
Departure, Security Hold
Area & Outside Airport
Terminal
Product Display
On Site Promotion
Consumer Engagement Program
5000/- per day onwardsT & C applied
OTHER BRANDING OPTIONS
LED Screens - Any medium can be converted to LED Screens
LCD / LED TV - Display Time & Temperature Displays. Queue Manager Branding Newspaper Stands Tray Branding at Security Check Planters Clock Display Windows Flag Post Video Wall Backlit Balloon Shoe Shining Machines Multi Screen Moving Displays Special Brand Promotions Banners / Decoration On Special Events
TERMS & CONDITIONS
The sites are subject to availability at the time of confirmation
Rates, Duration, Mounting Charges etc. to be confirmed at the time of booking
Payment : Full in Advance
Cancellation (if any) will be accepted with 33% rental of the unused period
Creatives are subject to AAI Approval
Production will be done by us and will be charged extra
Production will take maximum of five working days upon receipt of creative
GST as applicable. Flex / Display material damaged owing to natural calamities or vandalism, will
not be our responsibility and the client will be liable to pay the production and mounting cost
Disclaimer : All pictures used are rendered and for illustration purpose
All said, there are reasons
why you should choose
us
Tarmac Coaches coaches areused
–Tarmac totransportpassengers from the Airport
Terminal to the Aircraft and back. These coaches offer a closed environment in which passengers can be exposed to your brand through branding on the Panels & Hand Grabs.
Commercials
*Taxes Ext applicable Rates var
Advertising TypeRate (Rs.)
per month
Production (Rs.)
Lead Time
Coach Internal
raBaras nding for TIER 1, TIER 2 &
TIER 3y as per Cities
45,000 -95,000
per coach
8,000 per coach
2-3Weeks
Tarmac Coach AdvertisingProposal
Spicejet Tarmac Coach Exterior Wrap
Tarmac coaches are used to transport passengers from the Airport Terminal to the Aircraft and back.
• We can now brand the window portion of the Tarmac Coaches with one way vision vinyl.
• Availableat
allleadingairports across India
• Wrapped from both sides, the Ad will be seen for 18+ hours daily by millions of people.
• Seenbypassengers
alltwice
theduring
their journey. Once during departure and once during arrival.
Location Rate (Rs.) ProductiLead
per month on (Rs.)TimeCommercials
BOM, BLR, DEL
1,50,000/-per coach
30,250/-Per coach
2-3Weeks
CCU, HYD,MAA
1,00,000/-Per coach
2-3Weeks
Others75,000/-Per coach
2-3Weeks
*Taxes Extra asapplicableRates vary as per city
• Flexibilityto
choosethe city and quantity of coaches
• Branding will be seen by passengers of other airlines as the coaches move across the tarmac.
• Usuallyno
otheradvertisements on the tarmac.. so no clutter
opportunity• Excellent to reach exclusive
out to anhighnet-worth audience.
• Unique, Innovative, Large Format, High Impact, High Recall.
We would be delighted to be of service to you…
THANK YOU!!!