HeyRunning China CURRENT ACTIVITIES!
We are building the foundations for becoming China’s first premium running solutions provider: offering fun, effective and social exercise for companies, brands, individuals and races. We have a running education driving club growth and management and a set of innovative products, both aiming to inspire new takes on running. HeyRunning leverages a strong relationship with Heyrobics sharing online resources, competence and staff.
More about us on following pages!
HeyRunning
CAMPCAMPFALL. AUG18 - OCT20
Thursday, 18 July 13
Copyright: HeyRunning International 2013. All rights reserved.
What is the Camp?The HeyRunning Camp is China’s first premium running camp: it’s carried out in a professional, authentic and accessible way, coaching runners of all levels. Unlike other clubs, runners pay to join. This marks a new step in running club culture, where now, people are increasingly ready to put additional resources into their health, training and racing ambitions!
Thursday, 18 July 13
Copyright: HeyRunning International 2013. All rights reserved.
CAMP: Sample Sessions
Thursday, 18 July 13
Copyright: HeyRunning International 2013. All rights reserved.
CAMP: Sample Sessions
Thursday, 18 July 13
Copyright: HeyRunning International 2013. All rights reserved.
1
23
Location 1 - Chaoyang
Location 2 - Olympic
Location 3 - University
Location 4- Sanlitun
4
Camp Locations
Thursday, 18 July 13
Copyright: HeyRunning International 2013. All rights reserved.
Setup:CAMP
1-3*Aug Oct Mar 2014-
2* + Up to 6 Weekly sessions1 (2, 3) Designated Space(s)30-100 Participants/session
1 Portable Stereo
A high-quality run club with dedicated, educated coaches for runners from beginner to experienced backgrounds all
training together.
Coaches Ambassador / Admin
Provide fun, effective and highly social running coaching and events to Beijing’s growing international and Chinese running community. For all levels of ability and experience.
1 2Sep
What
Why
Startup
WhenNov Dec !
Thursday, 18 July 13
Copyright: HeyRunning International 2013. All rights reserved.
1-3* 2* + 1 (2, 3) Monthly sessionsVarying spaces
(park, canal, urban)30-100 Participants/session
1 Portable StereoOther equipment YTBD
A mobile running concept announced shortly before it’s set to take place, where participants can discover new
places and uses for running.
Coaches Ambassador / Admin
A different take on running, showing participants & followers that running can be fun, done anywhere, and carried out in a creative way by HeyRunning/OASIS.
What
Why
Startup
When
Setup:Events
Aug Oct Mar 2014-Sep Nov Dec
Thursday, 18 July 13
Copyright: HeyRunning International 2013. All rights reserved.
Goals!
PRIMARY*Increase OASIS’ exposure within Beijing’s international and Chinese community*Increase number of product sales + influence potential customers
SECONDARY*Increase awareness of day-to-day health issues*Achieve increased branding in media and promotional channels*Further promote OASIS’ state-of-the-art facilities, experience and services in existing and new Beijing communities, plus raise brand awareness + profile
(SAMPLE)
Thursday, 18 July 13
Copyright: HeyRunning International 2013. All rights reserved.
PARTNER LEVELS!
BRONZE!GOLD!PLATINUM!
Thursday, 18 July 13
EXPOSURE
10.000
21.000
3.000
5.000
5.000
1.500
4.000
VALUE COMMENT
Online materials, Posters, Flyers, Camp Membership Cards, PDF, Media print
Up to 30 Camp Membership Cards entitling the user access to up to 6 HeyRunning sessions per week (incl. 1 Heyrobics session) and full 10-week Half & Full Marathon Training Programs
Coach & Ambassador t-shirts + training gears
Garments, posters, stereo, materials, stickers
Weekly photos taken from HeyRunning Camp sessions + social media content (RMB150 per weekend session)
HEYRUNNING CAMP TITLE PARTNER!OASIS brand exposure on all marketing, promotion materials, Camp t-shirts and media coverage
FREE TRAINING & ENGAGEMENT OPPS!Up to 30 Camp Membership cards for your employees, partners,`clients (normal value RMB700 per membership)
HEYRUNNING COACH & STAFF SPONSOR!Brand exposure at 14 coaches, 6 Ambassadors
ALL HEYRUNNING CAMP SESSIONS!Brand exposure at HeyRunning Camp sessions (60 total)
ONLINE PRESENCE!OASIS logo @ heyrunning.com partners page plus @ all HeyRunning newsletters/weekly Camp correspondence
VIP TRAINING!Invite up to 80 clients, partners, employees to 2 private OASIS branded HeyRunning sessions
MEDIA CONTENT!Photo & content updates for OASIS web and social media platforms
SESSION PRESENTATION!Opportunity to present OASIS’ latest offers, promotions and services at 2 Sunday HeyRunning Camp session (Sunday 18th August) & TBD)
3.000
HeyRunning Camp Page. Dedicated page (Title Partner only), sponsored messages (1/month across up to 4 platforms)
Present OASIS benefits, membership deals, discounts, services and distribute marketing materials at up to 2 Sunday HeyRunning Camp sessions (RMB2.000 per presentation)
Opportunity to invite up to 80 clients, employees, partners to an OASIS brandied HeyRunning session (RMB2.500 per session)
Thursday, 18 July 13
EXPOSURE BRONZE GOLD PLATINUM!!!!!
!
!
!!!!!!!!
!!!
Above are sample packs. Exact terms decided upon in final agreement between parties. And: feel free to bring on YOUR additional ideas!
HEYRUNNING CAMP TITLE PARTNER!OASIS brand exposure on all marketing, promotion materials, Camp t-shirts and media coverage
FREE TRAINING!Up to 30 Camp Membership cards for your employees, partners, clients (normal value RMB700 per membership)
HEYRUNNING COACH & STAFF SPONSOR!Brand exposure at 14 coaches, 6 Ambassadors
ALL HEYRUNNING CAMP SESSIONS!Brand exposure at HeyRunning Camp sessions (60 total)
ONLINE PRESENCE!Dedicated page at heyrunning.com/partners. Sponsored messages 1per month across up to 4 platforms)
VIP TRAINING!Invite up to 80 clients, partners, employees to 2 private OASIS branded HeyRunning sessions
MEDIA CONTENT!Photo & content updates for OASIS web and social media platforms
SESSION PRESENTATION!Opportunity to present OASIS’ latest offers, promotions and services at 2 Sunday HeyRunning Camp session (Sunday 18th August)
RECRUITMENT!HR Personnel love us, as this is a low-cost alternative for creating a healthy activity for all staff and way to connect with more companies!
MARKETING!HeyRunning works with multiple media channels, and everything we dois designed to be picture and social media friendly!
SALES!Invite your key customers and partners, and we’ll take extra good careof them!
**EXTRA**
! ! !!!
Thursday, 18 July 13
EXPOSURE BRONZE GOLD PLATINUM!!!!!
!
!
!!!!!!!!
!!!
Above are sample packs. Exact terms decided upon in final agreement between parties. And: feel free to bring on YOUR additional ideas!
HEYRUNNING CAMP TITLE PARTNER!OASIS brand exposure on all marketing, promotion materials, Camp t-shirts and media coverage
FREE TRAINING!Up to 30 Camp Membership cards for your employees, partners, clients (normal value RMB700 per membership)
HEYRUNNING COACH & STAFF SPONSOR!Brand exposure at 14 coaches, 6 Ambassadors
ALL HEYRUNNING CAMP SESSIONS!Brand exposure at HeyRunning Camp sessions (60 total)
ONLINE PRESENCE!OASIS logo @ heyrunning.com partners page plus @ all HeyRunning newsletters/weekly Camp correspondence
VIP TRAINING!Invite up to 80 clients, partners, employees to 2 private OASIS branded HeyRunning sessions
MEDIA CONTENT!Photo & content updates for OASIS web and social media platforms
SESSION PRESENTATION!Opportunity to present OASIS’ latest offers, promotions and services at 2 Sunday HeyRunning Camp session (Sunday 18th August)
RECRUITMENT!HR Personnel love us, as this is a low-cost alternative for creating a healthy activity for all staff and way to connect with more companies!
MARKETING!HeyRunning works with multiple media channels, and everything we dois designed to be picture and social media friendly!
SALES!Invite your key customers and partners, and we’ll take extra good careof them!
**EXTRA**
! ! !!!
Value: 46.750
EXCLUSIVE to OASIS: 15.000!
EXCLUSIVE to OASIS: 10.000!
Value: 20.500
EXCLUSIVE to OASIS: 20.000!
Value: 52.500
Thursday, 18 July 13
Copyright: HeyRunning International 2013. All rights reserved.
Questions / YTBD’s* Ambitions: 6-months, 1-year, 3-year goals for OASIS. Further sales initiatives, Campaigns, etc. * Planning: Exposure enhancement, marketing, partnerships, timelines, social media* Extra: How can we connect OASIS with health related events and initiatives? Which resources do we currently have fora) coaches? b) participants? c) “running evangelist(s)”?* Budget?* Questions, feedback, considerations
Thursday, 18 July 13
Copyright: HeyRunning International 2013. All rights reserved.
Moving on!
We’re available for further discussions on how HeyRunning can provide additional value to OASIS’ current and future marketing & events activities: looking forward to create more unique experiences!
English: [email protected]/ +8618710144679Chinese: [email protected] / +8613581680338
Contact:
Thursday, 18 July 13