• Know Your Target Market• Site Design• SEO / CRO• Onsite Content
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Awareness
2. Create a Lead Magnet
Lead Magnet:noun – an irresistible
bribe offering a
specific chunk of
value to a prospect in
exchange for their
contact information(DigitalMarketer.com)
Awareness
Consideration
Awareness
Consideration
Conversion
3. Nurture the Relationship
4. Build a TripWire
Awareness
Consideration
Conversion
Awareness
Consideration
Conversion
5. Overdeliver
Awareness
Consideration
Conversion
Lead Magnet
TripWire
Core Offer
6. Ask for the Core Sale
Awareness
Consideration
Conversion
7. Maximize the Relationship
Recap + Q&A
1. Get an Audience2. Create a Lead Magnet3. Nurture the Relationship4. Build a Tripwire5. Overdeliver6. Ask for the Core Sale7. Maximize the Relationship