Fast Tracking Innovation according to Bromford Lab
The innovation problems we all
need to fix
Globally we are all working on the same
problems
Technology has speeded up but productivity has slowed
Lots of money for reports but little for practical action
No coordination to scale existing innovations
Organisations have little time to experiment due to cuts
What Bromford Lab set out to fix
Replacing
Poor problem definitionFear of failureInertia Zombie Projects
with
Evidence based fast failexperimentation
Leaders are uniquely placed to bring ideas alive..
..or kill them stone dead
tEsTPilOt
outCOMes
“Right, that’s sort of OK”
“Needs more work”
Usually Crap
iDEA
Kill It,sHelVE It,Release It.
‘Cursory Design’
Actual Design
Evidencing
Completing
No one cares about your process
????
Do it in anti unproperly(process is the enemy of creativity)
Embrace our throwaway culture
Thinking Bigger
Maybe reports aren’t the best way to engage people
Our future pipeline..
Strategic service redesign
Structured test and learn experiments and pilots
Quick hitter concepts
Getting to yes by talking too much building it
Return on investment
Versus
Cost of not innovating