1$EREPORT
P . O . B o x 2 2 1 1 3
HAPPY VALENTINE'S DAY
NOFTEN TiV ERROR - NEVER IN MUBTN c A 9 4 1 2 2
FEBRUARY, 1987OUR' 'LOVE-HATE' ' RELATIONSHIP WITH LOVE-HATE RELATIONSHIPS
poor Vanna Whi te - Iast year we loved her . This year we hate her . And whatabout Madonna? Two years ago we hated her . Now, we love her . Why can ' t wejust l ike anybody anymore?The answer to th i s " I ove -ha te " mys te ry i s cen te red i n a med ia -cyc lone tha t i sacce le ra t i ng so rap id l y t ha t ou r symb io t i c concep t o f t he i do l - i do l i ze rre la t ionship is near ing ext inct ion. Rather than permi t a superstar or afashion t rend to develop, reach f ru i t ion and then d ie a natura l deathr w€have become cu l tu ra l bu lem ics , gobb l i ng wha teve r ' s new, and then immed ia te l ypuking i t upr So that we can stuf f the current media merde down our throats .Th i s descen t i n to a " Iove -ha te " wor ld has i t s roo ts i n seve ra l t r ends f romt h e p a s t t h r e e d e c a d e s : ( 1 ) a n " i n s t a n t h j - t " f e t i s h i ( 2 1 a s h o r t e n e dshe l f - l i f e marke t i ng synd rome; and (3 ) a gu i l t - d r i ven conned-sumer men ta l i t ytha t somehow assoc i -a tes cu l tu ra l l i kes and d i s l i kes w i th s ta tus .
\ Mos t des t ruc t i ve o f t hese t rends has been the sea rch fo r i ns tan t "h i t s " . Theformula ic emulaton of prev ious ar t and fashion money-makers has turned ourcu l tu ra l a rb i t e rs i n to ta i l - chas ing a r t mongre l s t ha t xe rox the cu r ren tgo lden egg and then immed ia te l y abandon i t i f i t doesn ' t sh ip p la t i num.
Cont inued on Paqe 4
FROM th6 Ed.itorALL U NEED IS LOVE - Roses i re re+ prof i ts areb lack , c i r cu la t i on i s up and we ' re g lad to beback . Th i s Va len t i ne i sh i s t he th i rd i n a se r ieso f annua l "a l l - I ove t t i ssues a imed a t hea t i ng thehear t and promot ing safe but endless sex. Andremember - l imi ted edi t ions of our mul t i -pos i t ionT&A&R pos te r (w i th de tachab le candypan ts ) a re sL i l l ava i l ab le f rom ou r
spec ia l p roduc ts d i v i s i on .FOOD FOR THOUGHT - Werner Erhard isn ' t the only 60 's mindbender jumping on
the nutr i t ion heal th bandwagon (see ish 12 "Get Ready for wernerburgers: You
Are What you EST" ) . A new microwave cookbook is in the of f ing f rom the
sc iento logy crowd - look for a June re lease of L . Ron cupboard 's"D in ing -e t i cs "
DREAM BABY DREAM - Response to our new feature "A&R's Rock Dreams" has been
so st rong that we've added a subcategory for your reading enjoyment- In
addi t ion to rete l l ing personal speci f ics of our actual rock s tar dreams r w€
w i l l be re la t i ng de t i i i s f rom ou i s leep - induced fan tas ies abou t rockjournal is ts - t f t is month we feature our n ight t ime encounter wi th LA rock
wr i t e r Roy T rak in . T i l nex t i sh - ed .
A & R 1 9 8 7
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@ = _ t - _ - - . K a s e r n , i\r / vou might l ike to add a #5 to your exposit ion on 7-l l . You r i l l be pleased[to I --- - - /
know that the all-purpose way-station reached the penultimate on f{ew Yearrs- Iknow that the al l-purpose way-stat ion reached the penult inate on f{ew Yearrs- LEve in South Hanpton, Long Island. For al l those people who didn't uant to \ | _ . r Ispend the Eve at ' the Plazi, tne Ualdorf Astoria or 'evbn at the Iocal movie, \ | n\ \ .p \ r .r | |7-I.l proved to be available, joyous and crowded. Balloons uere hung inside a l_.\) V \- Wl I I
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and outside the way-station, the festive air perneated, car doors banged in /l ieu of noisemakers, beer cans were thrown around with aplonb, and al l in al l , I l^. teveryone seemed to be having a rousing good All Anerican time!
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l thy was I there? cause that 's where freedom is wait ing! \ * lnq ^
I 'd l ike to be a regular subscriber because I l ike yhat you have to say andhotv you say i t . Bi l l me!
Enclosed is my check for $10 for ny T-Shirt.
_- Fondly, ffi,1Esther B. SiegelNew YocK
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"Love-Hate" (cont inued f rom page 1 )
A mov ie tha t doesn ' t go seven f i gu res i n i t s f i r s t weekend ; a TV show tha td o e s n ' t r u n a N i e l s e n 2 0 i n i t s f i r s t 1 0 m i n u t e s ; o r a r e c o r d t h a t d o e s n t thave a h i t f ac to r o f 97 ou t o f t he box - a re a l l des t i ned fo r pa lookav i l l e .our demand for instant success has become so h i t -dr ivenr w€ now need onlyre ly on prev iew decis ions to determine i f a genera l re lease is evenworthwhi le . Why burden the publ ic .wi th a movie that wi l l on ly break even when35 yahoos f rom El - Segundo g ive i t 'a thumbs down? Forget aUoir t "bu j - ld ing anaud ience" o r "word o f mou th " - i f you can ' t p ro jec t i i ckpo t res idua ls w i th ina w e e k , i t ' s t i m e t o c l o s e t h e c a s h r e g i s t e r b e c a u s e - i n a h i t - f l o p w o r 1 d ,i t ' s n o t e n o u g h t o j u s t c l e a r a p r o f i t :The second t rend feeding th is cu l tura l n ightmare is the shor tened shel f - l i fephenomenon. For a wor ld weaned on pre-p lanned obsolescencer w€ no longerexpec t ou r p roduc ts o r se rv i ces to l as t . Th i s conned-sumer a t t i t ude haswaf ted through our complete env i ronment . Everyth ing must be replaced bysometh ing new and so we eager l y d i spose o f ou r l i gh te rs , shave rs , spouses ,and supers ta rs , be l i ev ing the b i - coas ta l med ia adage tha t a l - I i n l i f e i seventual ly superceded.I f th is were not enough, we've been browbeaten in to an over \ r rhe lming gui t tt ha t ou r s ta tus i n soc ie t y i s measured by ou r cu l tu ra l assoc ia t i ons . The"wha t rs ho t - wha t ' s no t " men ta l i t y p rop lgand ized th rough TV and mass marke tmagazines has forced us to rea l ign our tastes for fear that we might beperceived as being out o f s tep. We now l ive in a wor ld where every act iv i ty ,every cu l - tura l category, and every form of fashion must be separa led by somese l f -appo in ted expe r t i n to l i s t s o f bes t and wors t o r i n and ou t .r t ts no wonder wetre confused about what movie to see or what record to buy.our own cul tura l d iv is ion ism and box of f ice repress ion has become far moredangerous than any po l i t i ca l cha l l enge to f ree -speech o r a r t i s t i c exp ress ion .So nex t t ime some med ia hypes te r t r i es to te I I you wha t ' s ho t o r wha t ' s no t ,remind h im that in a l -ove-hate wor ld , you ' re not a f ra id to walk down themidd le o f t he road .
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fh out loV e.vwL fu 'fii d,oon o^ flte AAf.r &TY T forr - .weoninq to blac? [uvs fht + ( Jteu4hf tM Boss ha.l anbcton4oX fu his si#ef .she ctfi*rde
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;oFTEN rN ERRIR - NEVER rn oou6r,
Last year the number one requested item on our annual readershipsurvey was the A&R T-shir t . Af ter del iberat ions wi th several maiort-shir t manufacturers and the si lkscreeni .ng unionr w€tt" pr""d- [6-of fer the f i rst i tem in the A&R Special l {erchandise l ine. That 'sr ight 100t Cotton Heavyweight Ciewneck T-shir ts wi th the A&i- f -goand notto ("of ten in Error - Never in Doubt") proudlv emblazonedacross the f ront. Not only that , but r r re 've el iminat6d the hassleusual ly associated with other t -shir t of fers. The A&R-T comes in oneco lor (b lack w i th wh i te le t te r ing) and one s ize (X t ra la rge) sotherets no need to waste t ime ch5osing colors and sizes.
-The only
decision you have to make is how many to order.
Fu t - tba t rs .no t a l l . I f you order w i th in the nex t two months , we w i l linclude, dt no extra charge a f ree pop star celebr i ty g x 1 ophotograph sui table for f raming (no- two photos ar ike' t )
And th? t rs g t i l l ng !_a l l . w i th each order , wer l l guarantee a 1 -yearex tens ion o f your_A&R Repor t subscr ip t ionr w€ guarantee wer I l "p3 i fyour name correct ly and we promj-se not to disclose any informat ionabout you or your spouse to any other consumer marketing ormerchandise services.
So f i l l out the handy order form, enclose your check for $1 0 to theA&R Repor t and we '11 sh ip your qua l i t y Tee w i th in 6 -8 weeks . That ' sr ight - No shipping and handl ing charges! please, no phone calrst
ADDRESS
HOW I.IANY WHO DO YOU LOVE?
Ma i l $1 0 pe r T -sh i r t t o :The A&R Repor t , p .o . Box 22 ' t ' 13 , sunse t s ta t i on , s .F . cA 94122
